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Design

ifour client Fourex wins Virgin Media Pitch to Rich campaign

Tunbridge Wells based creative design agency ifour are celebrating today as client Fourex reaches the final and wins in the ‘New Things’ category of Richard Branson’s Pitch to Rich 2015 campaign. ifour were appointed by the duo...

Posted by: ifour
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Features

It's over. Is it ever okay to fire a client?

Firing a client is an unusual notion - counterintuitive even. Business norms suggest an enterprise will always welcome the presence of as many paying customers as possible. So why would anyone ever sack a client? Actually, although it would be a...

Posted by: Magnus Shaw
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20 Quirky & Creative Responses to Weird Client Requests

Entitled 'A Creative Catharsis', Ireland's creative community got together to release a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children's Hospital. Ad creatives, designers, animators,...

Posted by: Creativepool
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Features

No pressure: The designer who has Bowie as a client

By John Fountain With a new album soon to be released, a stripped down remix of 'Sound and Vision' on air for Sony and a must-see exhibition at the V&A, it seems that after 10 years of next-to-nothingness, the enigma that is David Bowie is back. And...

Posted by: Creativepool
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Advice

Opinions- Are client amends a daily kick in the teeth?

by John Fountain If there's one thing that creative people and account handlers have in common it is that neither are telepathic, telekinetic or have the power to read minds. Yet it seems many clients think otherwise. Work that has been carefully...

Posted by: Creativepool
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Advice

Opinions - Sign here. Introducing the new freelance/client contract.

by Magnus Shaw Freelancing - it's a tough old game, eh? You don't know if you're coming or going half the time. Working in your jim-jams one day, sipping a latte in a la-di-da marketing agency the next. Occasionally you even miss "Cash In The...

Posted by: Creativepool
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Features

Do you have a client from hell?

We all know the overused retail mantra 'the customer is always right'. It's been rammed into our consciousness since we got our first Saturday shops as grumpy teenagers and began having to deal with The Great British Moron. In my experience, the...

Posted by: Creativepool
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Features

Why you should be investing in your staff

Between 2011 and 2018, employment in the creative industries grew by an astonishing 30.6%, compared to the UK average of 10.1% according to official statistics, making it one of the fastest-growing sectors in the UK. However, while this growth may be...

Posted by: Creativepool Editorial
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Inspiration

Company Spotlight: Why Leo Burnett London is lovin' life

Leo Burnett London has been dining at advertising’s top table with its McDonald’s client for more than three decades and continues to reinvent the brand as the world evolves. In the past year, the agency has cut through the crowded...

Posted by: Ryan Watson
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Features

Is over specialisation killing creativity?

From influencers to social and audio only, there’s been a proliferation of niche agencies in the last few years. While specialists are always going to be necessary, consumers now have more touchpoints than ever before. So, are brands at risk...

Posted by: Creativepool Editorial
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Features

The importance of gamefulness to experience design

In working through a large, complicated project for an automotive client, my team at Critical Mass faced an experience design challenge that only a gamer could solve. The features we came up with were well-received by client stakeholders, but one...

Posted by: Critical Mass
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Features

Why we need to be braver with creativity

Working in the creative sector allows you to experiment, be adventurous and most importantly get excited about the work you’re delivering. But it’s about time we got braver. We need to be proactive, stand out and help our clients step out...

Posted by: Clarity
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Features

Why flexible working is good for creative business

Letting creativity reign in the workplace is key to establishing an engaged and innovative workforce, and it’s an even more important behaviour that needs to thrive in the creative industry. The challenge for companies is to figure out how they...

Posted by: Creativepool Editorial
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Features

Creative director Jodine Bell on Principals and design

Jodine Bell is creative director at Australia- and New Zealand-based strategic/creative agency Principals. Her career has gone from strength to strength since her early days at design studio Switch as she develops a team and culture at in the...

Posted by: Portfolio Recruitment (AKLD) Limited
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Features

Getting to know... We Are Social's Lore Oxford

Socially-led creative agency We Are Social recently appointed Lore Oxford as its first global head of culture and insights. In the newly created role, she will help the agency to more effectively respond to questions around society and culture while...

Posted by: Creativepool Editorial
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Events

D&AD New Blood Shift 2019 deadline extended

D&AD has extended the deadline for applications to its life-changing and career-making free night school, New Blood Shift, to next Monday 26 August. This year also sees the introduction of a new £10,000 travel and accommodation fund for New...

Posted by: Creativepool Editorial
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Advertising

You'll either love or hate this Marmite sandpaper hack

We don’t like cricket… we love it! So, when the Australian national team’s Cameron Bancroft was caught on TV trying to rough up a ball with sandpaper during a third Test match last year, it made us sad. He was trying to change the...

Posted by: Creativepool Editorial
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Inspiration

Company Spotlight: The house style of AKQA Casa

“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...

Posted by: Ryan Watson
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Advertising

Behind the Idea: Tattoos do the talking for LYNX

Tattoos play a key role in personal expression and original body art can go a long way in telling an individual's story - especially the ones in a new campaign for LYNX INK shower gel through 72andSunny Amsterdam. Comprising three spots that see...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Keeping calm with MoneySuperMarket

Earlier this year, creative agency Engine launched a new campaign for MoneySuperMarket signalling a fresh direction for the brand. The work was unveiled alongside a new logo and visual identity and encouraged consumers to ‘get money...

Posted by: Creativepool Editorial
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Technology

How to write a website brief

You’ve decided your business needs a new website. You’ve agreed a budget (that you WILL stick to!) so what do you do now? Well, appointing a website design (and development) agency is your next step. You’ll need to write a...

Posted by: Progression Design
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Features

Why the creative industries need to wake up to mental ill health

According to the latest absence figures from the Health & Safety Executive (HSE), ‘work-related stress accounts for over half (57%) of all working days lost to ill health’, which is more than all other reasons for absence put together....

Posted by: Creativepool Editorial
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Features

Company Spotlight: Brave moments with DixonBaxi

DixonBaxi’s co-founder Simon Dixon believes designers and other creatives should stop worrying about what others are doing and enjoy the moment. “They can be desperate for the next big thing and fear they are missing out,” he...

Posted by: Creativepool Editorial
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Inspiration

The stylus is mightier than the sword

In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, rebrand or campaign, it’s easy to feel overwhelmed. Your instinct may be...

Posted by: ifour
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Features

Getting to know... Tag's David Kassler

Tag's CEO David Kassler previously spent a decade at the helm of private equity-backed companies such as EMI Music, Phones 4u and Deluxe Entertainment. Below, he shares some of the things he's learned along the way. What makes your company...

Posted by: Creativepool Editorial
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Features

How agencies can gain a competitive advantage when selling to brands

Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...

Posted by: David Alexander
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Trends

7 major trends from Cannes Lions 2019

Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...

Posted by: thenetworkone
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Features

Reviewing Cannes Lions 2019: Who won what and why?

Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...

Posted by: Julian Boulding
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Advertising

Behind the Idea: The Times and Kia show the cost of leaving it unsaid

Kia has launched a new campaign called Journeys That Matter in partnership with News UK and Sky Media to raise awareness of its car portfolio, featuring the Kia ProCeed and Kia's new all-electric e-Niro. News UK’s Bridge Studio developed three...

Posted by: Creativepool
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Trends

If creative teams were Marvel heroes

French agency We Are Social has created a series of logos based on the concept of creative teams being superheroes. To celebrate the talent, passion and superpowers that go into some of advertising’s most indispensable job titles, the...

Posted by: Creativepool Editorial
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Advice

Top 10 tips for new designers

A year or so ago I was invited to do a talk at Shillington. I wasn't sure what to say and wanted to make sure it was actually useful, rather than just showing some pretty pictures. So, I had a think about what would've been useful to me when I first...

Posted by: Mark Richardson
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Advice

Top 3 new business tips for agencies

"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...

Posted by: David Alexander
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Advice

A guide to reviewing your brand: 13 key questions

We understand that a full-rebrand is a big deal and requires quite a level of commitment and valuable resources. The strength of your brand gives you an advantage over your competitors, so we recommend re-assessing your branding every so often. This...

Posted by: Progression Design
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Spotlight: Art director Stephen ONeill gets high on type

According to Scotland-born and London-raised art director Stephen ONeill aka Type Chap, the two tips he’d give young creatives is to be witty and irreverent with their work. “Always have something in your portfolio that’s got a bit...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Bringing down the house for Lacoste

It’s been a busy week for French clothing brand Lacoste and its creative agency BETC Paris. As well as launching the second instalment of its Save Our Species campaign for Biological Diversity Day, it released a new ad capturing the deep...

Posted by: Creativepool Editorial

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