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Leaders

Top 10 Account Wins of the Week

DigitasLBi - Kellogg's DigitasLBi has been appointed as the retained digital agency for Kellogg's across the EMEA region following a competitive pitch. DigitasLBi will now partner with Kellogg’s to develop and implement a category-leading...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Ogilvy & Mather Ogilvy & Mather has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for the Dove account. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis...

Posted by: Creativepool Editorial
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Leaders

Channel 4 announce shortlist for Superhumans Wanted initiative

Channel 4 has announced the final eight brands and advertising agencies shortlisted for its Superhumans Wanted initiative following almost 90 brands and agencies pitching campaign ideas featuring disability and disabled talent to win £1 million...

Posted by: Creativepool Editorial
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Leaders

#fansofcannes: Raw for the Oceans

An idea born out of a purpose that doesn’t just highlight the cause it’s trying to address; it actually does something about it through the product it actually is. Too often, the marketing mix and design are asked to make people want...

Posted by: Jones Knowles Ritchie
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Leaders

Top 10 Account Wins of the Week

Proximity London - Specsavers Specsavers is bringing in an external agency to handle its CRM for the first time, having previously handled all activity in house. After an extensive pitch process, which began last September, the retailer appointed...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Publicis Worldwide Bruno Bertelli, the ECD of Publicis Worldwide Western Europe, and CEO of Publicis Worldwide Italy, has been promoted to the newly created role of Global Chief Creative Officer at Publicis Worldwide. He will report to Arthur...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Ogilvy & Mather

Ogilvy London & Aardman create Monster Stains Monster Stains: The Art of Stain Removal Ogilvy & Mather London have collaborated with Oscar-winning animation studio Aardman on a new campaign for Unilever’s laundry brand Persil. To demonstrate...

Posted by: Creativepool Editorial
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Leaders

How coworking is disrupting office culture

Technology has played an important role in challenging the traditional concept of ‘work’. The internet, as well as the mobility enabled by laptops and smartphones, has created a nomadic workforce. Partly as a result of this shift, the...

Posted by: Canvas8
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Leaders

Top 10 Hires of the Week

Industry Garrett Reil has joined the global brand consultancy Industry as Creative Director, following a three year stint at FutureBrand. In his newly created role, Reil will have a remit to grow and develop the creative team, with creative...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

J. Walter Thompson London - KitKat Crossy Road FOR REAL In a piece of advertising that will absolutely delight casual commuter gamers and probably annoy almost everyone else, J. Walter Thompson London has created a full-size real-life version of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

mcgarrybowen Jason Gonsalves has been announced as the new UK CEO for mcgarrybowen. Gonsalves joins from BBH London, where he most recently served as Chief Strategy Officer. He has a strong leadership pedigree, and is almost unique in making the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Solve - V Foundation for Cancer Research Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Mather named World's Most Effective Agency Network by Effies

Effie Worldwide has announced Ogilvy & Mather as the most effective agency network in the world, reclaiming the top slot it has held for three out of six years since the Effie Index was established. The agency was previously awarded the title in 2012...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

CHI & Partners - The Times The Times and The Sunday Times The Times and The Sunday Times have partnered to create their first joint brand campaign, which aims to bring to life the focus of their joint journalistic efforts. Created by CHI&Partners...

Posted by: Creativepool Editorial
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Leaders

Awards Alerts: Cannes Juries, The Markies, & the new Straight 8 Shootout

Cannes Lions announces Lions Entertainment Juries Lions Entertainment, the new specialist event dedicated to unskippable creativity at the Cannes Lions International Festival of Creativity, has announced the jury members for the Entertainment Lions...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

BBD Perfect Storm BBD Perfect Storm has strengthened its management line up with the appointment of David Shiel to the role of Client Services Director. Shiel, who was previously at The Engine Group where he was a Partner, will support BBD Perfect...

Posted by: Creativepool Editorial
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Leaders

D&AD 2016 Day Three: The Final Winners Roundup

After three days on intense deliberation, the 54th D&AD Judging Week has come to a close. 749 Pencils have been in awarded in total, decided by juries made up of over 200 of the world’s top creatives. Entrants can visit the official Pencil...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

WCRS - Pride in London Pride in London has appointed WCRS to develop an integrated campaign to promote its 2016 festival, the focus of which is a central London parade on June 25. Pride in London is one of London’s biggest free events,...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Energy BBDO Chicago - LG LG G5 Jason Statham It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

DDB New York DDB New York has dramatically expanded its strategy department with five new hires: Director of Content Strategy Tim Polder, Director of Social Strategy Chiara Martini, Associate Planning Director Neil Simpson, Social Strategist Amanda...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Gravity Road - Mikado Office Workers go WILD With Mikado First off, we have a new TV, VOD and social media campaign that has been created by Gravity Road for Mondelēz International biscuit brand, Mikado, and is the first for the brand to be...

Posted by: Benjamin Hiorns
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Leaders

ColensoBBDO fight Cyber Censorship with Amnesty International

Last Saturday (March 12) was World Day Against Cyber Censorship, and in a unique partnership to mark the occasion, Amnesty International and AdBlock combined to deliver 156,789,119 impressions of messages by prominent privacy and free speech...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Adam & Eve/DDB - Lloyds Bank For Your Next Step Lloyds Bank has launched a new brand campaign, its first since moving the account to adam&eveDDB in 2015. The new campaign introduces the “For Your Next Step” strap line, whilst also...

Posted by: Creativepool Editorial
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Industry

2016 Creative Industry Top 100 Influencers

Our 2016 Annual came with a new accolade: The Influencer of the Year, where Creativepool honour the individuals within the industry that have surpassed expectations and impacted the market in 2015 and beyond. They're people who don't follow the herd...

Posted by: Creativepool
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Leaders

Geometry Global clean up at Dubai Lynx Awards

Geometry Global Dubai took home 18 awards at last Wednesday’s Dubai Lynx festival. The awards haul included the top prize of a Grand Prix as well as six Gold, seven Silver and four Bronze in total, making the agency one of the most awarded of the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VML – Wendy's The Wendy's fast food has announced named VML as its creative agency of record. The Kansas City-headquartered firm will expand its role from Wendy's digital agency of record to full creative development. Kurt Kane, Wendy's Chief...

Posted by: Creativepool Editorial
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Leaders

So Over It: Barbie's Rebrand

These days, Barbie has come to stand for a biologically impossible body shape, vanity, narcissism and the aspiration to do nothing more than hang around all day with Ken. She’s certainly not a figure of female empowerment. In fact, it’s...

Posted by: Kate Lewin
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Leaders

Agency of the Week: J. Walter Thompson

Amsterdam introduces a new identity for Spa The Rain Project J. Walter Thompson Amsterdam has created a new digital campaign for Spa mineral water, which includes an online film called “The Rain Project,” with supplemental video content...

Posted by: Creativepool Editorial
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Features

Dubai Lynx Live: Susan Credle Interview

The Dubai Lynx International Festival of Creativity is celebrating its 10th birthday this year, and as an official partner, we're bringing you interviews with some of the top creative minds at the festival. Creativepool Founder Michael Tomes had an...

Posted by: Creativepool
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Leaders

Big Four agencies dominate Dubai Lynx shortlists

The lion's share of the Dubai Lynx Festival of Creativity shortlists were released yesterday, with Leo Burnett, J.Walter Thompson, Impact BBDO and Memac Ogilvy leading the nominations. Leo Burnett will no doubt be attempting to repeat its double...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Leo Burnett Leo Burnett has announced the appointment of Chaka Sobhani to the role of Chief Creative Officer. Chaka, who joins Leo Burnett London from Mother, brings with her 20 years of experience from both the Advertising and Broadcast industries,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

BBH – Uber Uber has hired Bartle Bogle Hegarty as its first retained creative agency in the UK, in an appointment that follows a pitch process that kicked off at the start of the year and was run directly by the client. Creature had been working...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

AMV BBDO – TENA Lights by TENA This week, AMV BBDO has launched a new brand platform, campaign and character for lights by incontinence products brand TENA, who wish to underline with that they are not embarrassed about “Little leaks,” and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

RKCR/Y&R – Premier League The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency of record. The WPP agency will begin working on the advertising, digital and social media account immediately. RKCR/Y&R won...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

McCann – Chevrolet From Like to Love Facebook has now become such an integral part of our lives that even a relatively minor new feature becomes a major news story. Jumping on the bandwagon of Facebook's new “Reaction” buttons, which allow...

Posted by: Benjamin Hiorns

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