Displaying 1945 - 1980 of 3355 results
The lemon-lime soft drink brand, 7up, recently took over a London bus with an ambitious urban knitting campaign in order to promote its new “7up Free,” the sugar free soft drink being positioned as a “Non-conformist” beverage....
Posted by: Creativepool Editorial
Cider Heineken, the brand behind Bulmers cider (amongst countless other alcoholic beverages, including their own globally successful lager), is positioning Bulmers as a festive drink for the winter season in a new digital campaign. Itself part of...
Posted by: Creativepool Editorial
UGG Australia, the brand known for their ubiquitous sheepskin boots, hopes to “Transform the art and magic of gift-giving,” with a new festival, multi-channel campaign from M&C Saatchi LA. Dubbed, “Twinkling Lights,” the campaign seeks to...
Posted by: Creativepool Editorial
Mindshare WPP's media agency, Mindshare, has announced a partnership with the creative digital agency Possible to release Content+, a real-time, micro-content agency that will be launching in London, Singapore and Shanghai. As part of the move,...
Posted by: Creativepool Editorial
When Creativepool went looking for a fine fellow to write a column called ‘The Week In Advertising’, it made very good sense to search for a writer with a calm perspective and a measured, balanced approach. Well, they were all busy, so...
Posted by: Magnus Shaw
This year's International Rugby Board World Rugby Conference and Exhibition (that's a mouthful) concluded with the first official unveiling of the new logo and look of the board's freshly named “World Rubgy” group. The rebranding process...
Posted by: Creativepool Editorial
The car rental firm, Europcar, recently announced that it would be shifting its digital advertising strategy, beginning with a campaign that uses Affectv's Persona Discovery Platform. Affectv is a digital advertising agency that calls itself an...
Posted by: Creativepool Editorial
“Whether you’re a business looking for more success or tasked with developing brands, having a clear focus will save you time, money and tears.” The team at TEN Creative has designed a handy infographic and guide to share. 1....
Posted by:
Amazon are launching its first campaign in India for the Kindle Paperwhite, with the aim of finally making e-reading acceptable in India. The campaign from Leo Burnett agency Orchard Advertising, focuses on a 3-minute digital film called...
Posted by: Benjamin Hiorns
Sunday night saw Silicon Valley's elite rubbing shoulders with some of Hollywood's biggest stars at the 2014 Breakthrough Prize award ceremony, which saw pioneering scientists share the £23 million prize pot. The lavish ceremony at California's...
Posted by: Benjamin Hiorns
The Publicis Groupe owned global marketing and technology company DigitasLBi, has recently been named in the Media Plan of the Year competition, with their work for the Motorola Moto X smartphone earning them pride of place in the “Campaign...
Posted by: Benjamin Hiorns
There was some big news coming out of M&C Saatchi yesterday. Firstly, Public Health England (PHE) awarded its consumer engagement PR brief to the agency, with Freuds, which currently holds the contract, but was unable to pitch directly, as a...
Posted by: Benjamin Hiorns
by Ashley Morrison The other day, I was at a party and talking to someone who wrote for a technical magazine. Personally, I'm a generalist; unlike him, I don't have one particular area of expertise. So that means, as a freelance copywriter, I've...
Posted by: Ashley Morrison
What is it about British brand design that transcends borders and epitomises international branding? At R Design we have been enjoying a flurry of interest from overseas brand owners, which have come to us specifically for that international...
Posted by: R Design Ltd
Healy takes Rosetta The biggest promotion news in ad land yesterday arrived in the shape of Eric Healy, who was named CEO of Rosetta, the customer engagement agency owned by the Publicis Groupe. Healy, who has been promoted from Managing Partner of...
Posted by: Benjamin Hiorns
Shop Direct Takes The Cake Shop Direct, the owner of digital retail brands such as Very and Littlewood's, recently named the Cake group as its retained PR agency following a competitive pitch. Lee Publicity will contain to be kept on retainer as...
Posted by: Benjamin Hiorns
Ten years ago Uniqlo had just 100 stores, all in Japan. Next year, it will have 840 in Japan and a further 1,170 elsewhere. The two-thousand or so stores are performing phenomenally with the clothing retailer set to amass sales of $14 billion in the...
Posted by: bluemarlin
Yesterday i.Predictus, the demand-side television analytics platform, announced a trial relationship with Havas Edge, the largest vertically integrated full-service direct response agency in the world. The trial will last for three month, over which...
Posted by: Benjamin Hiorns
JWT London recently unveiled its news Debenhams campaign for the 2014 Christmas season. Dubbed “Found It,” the multi-channel campaign will run across all touch points, with a much heavier marketing push than in previous years. As well as...
Posted by: Benjamin Hiorns
Recently, Channel 4 Sales partnered with Innovid to launch a selection of interactive video ads (or iVODs) for its 4oD (4 On Demand) apps on iOS mobiles and tablets, becoming the first broadcaster to do so. This means that from this point onwards,...
Posted by: Benjamin Hiorns
Celebrities in London's Shoreditch (Jack The Ripper Territory) recently got scared out of their wits by O2 thanks to a unique haunted house, which VCCP Kin created as part of the brand's “Connected Devices” campaign. Reality TV stars...
Posted by: Benjamin Hiorns
Publicis Worldwide are continuing to expand their roster of digital and mobile focused businesses with the acquisition of the award-winning mobile specialist business, Front Foot, which will be joining forces with Publicis Worldwide Australia,...
Posted by: Benjamin Hiorns
A recent TV spot for the new Toyota Yaris has been pulled from the airwaves (and the internet) indefinitely after the watchdogs at the Advertising Standards Authority (AVA) deemed that the spot, in which drivers are seen 'dancing' behind the wheel to...
Posted by: Benjamin Hiorns
Nik Wallenda, the man they call “The King of the Highwire” is about to attempt his most audacious tightrope walk yet; traversing the Chicago skyline. He will also be walking a portion of the rope wearing a blindfold, leaving his...
Posted by: Benjamin Hiorns
CDW, the Fortune 500 technology solutions company, recently launched the latest version of their successful “People Who Get IT” campaign, debuting the new spot, featuring NBA hall of fame player Charles Barkley, last night during ESPN's Monday...
Posted by: Benjamin Hiorns
1. "I've changed the copy, so I'm sending it back for you to make it read properly." Ah! So you couldn't resist meddling with the perfectly good copy I sent to you - and now you want me to put it right. Right? 2. "I know it's not in the brief, but...
Posted by: Magnus Shaw
Renowned British technology company and vacuum cleaner dons Dyson, recently launched its first humidifier, but unlike most humidifiers, which have been known to spread unwanted, potentially harmful bacteria, Dyson's claim their industry-first model...
Posted by: Benjamin Hiorns
Over the weekend, popular picture messaging service Snapchat (which has been in the news of late due to the recent server hacks dubbed “The Snappening” by opportunistic perverts everywhere) revealed its first ads for US users, a move that...
Posted by: Benjamin Hiorns
TBWA Helsinki has teamed up with Fremantle Media, the producers of hit American reality shows such as “American Idol” and “The X Factor” to produce ad campaigns for the Finnish ad agency sitcom “Buy This!”...
Posted by: Benjamin Hiorns
London's Old Street EC1 Roundabout has recently been brought kicking and screaming into the 21st century with a state-of-the-art, four-screen digital billboard. To celebrate this digitisation, a YouTube ad campaign has been launched to raise...
Posted by: Benjamin Hiorns
Academy Award-winning actor Kevin Spacey made headlines when he agreed to star in the Netflix original series House of Cards-and then made even more headlines when the critically acclaimed show began winning Emmys and Golden Globes. Spacey was the...
Posted by: Publicis Sapient
To celebrate the return of the perpetually popular zombie-drama series The Walking Dead, the 5th season of which debuts tonight on the FOX channel in the UK, creative agency WCRS and the internet television service Now TV have teamed up to bring the...
Posted by: Benjamin Hiorns
M&C Saatchi announced yesterday that it has drafted in Tom Bazeley, founder of the digital agency Lean Mean Fighting Machine (LMFM), as its new CEO. Bazeley, who replaces Camilla Harrisson, who quit last week to lead Anomaly London, co-founded LMFM...
Posted by: Benjamin Hiorns
General Mills, whose shopper-marketing was until now handled by a handful of independent shops, recently announced that it had consolidated its duties within a team of 5 WPP owned agencies. According to Brian Kittelson, company's director of shopper...
Posted by: Benjamin Hiorns
Selfridges, the world famous upmarket department store has drastically stepped up online investment with a revamped website, which aims to “Future-proof” its multi-channel business. At £40 million, this marks the single largest...
Posted by: Benjamin Hiorns
Yesterday Instagram officially launched its advertising service in the UK through a partnership with Omnicom Media Group. Users will now see sponsored photos and videos on their Instragram feeds, identified with a sponsored label - but otherwise...
Posted by: Creativepool