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Inspiration

The importance of being modest | #MemberSpotlight

There is a great deal of stuff one can learn by simply travelling around the world. Demian Campos is the Founder & CCO of creative and advertising agency WINGS, and he has travelled far and wide to occupy a number of creative positions in the...

Posted by: Creativepool Editorial
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Features

From Magic Lanterns to ToonBoom: The Outstanding History of Animation

When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....

Posted by: Antonino Lupo
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Features

Ads that made history: No. 5 The Film by Chanel

Nicole Kidman and Film Director Baz Luhrmann have always had their own “thing.” By good Baz’s own admittance in an old Vanity Fair interview, him and the movie star have worked together since they were much younger and there has...

Posted by: Antonino Lupo
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Leaders

How music and cinematic trailers enhance games brand identity

Games pull their audiences into extraordinary worlds made of fantasy, deeply human stories and epic challenges. As the 'gaming' demographic reaches an ever so broad spectrum of audiences all over the world, gaming brands are finding new ways to...

Posted by: Creativepool Editorial
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Industry

Word to the Winners of Annual 2020 - #AnnualSpotlight

To say 2020 was an eventful start to the decade would be a tremendous understatement. We've seen the industry come together even while apart, as a pandemic brought about one of the biggest social crises in the history of humanity and protests for...

Posted by: Antonino Lupo
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Inspiration

Oscar Pop! 2021’s Best Picture Nominees as Original Pop Art Posters

When casting an eye back over the goings-on this week, I felt a subtle pang of despair. Between the capitalist nightmare that was the ill-fated European Super League, David Cameron lobbying dramas and… more Prince Philip, it all just felt so...

Posted by: Benjamin Hiorns
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Inspiration

The evocative video artistry of Andrea Pierri - #MemberSpotlight

Andrea Pierri thinks of himself as a creative video maker, and if there is one thing that certainly isn't missing from his videos, that is creativity indeed. From poetry to visual arts and communications, Andrea can gain inspiration from almost...

Posted by: Creativepool Editorial
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Leaders

How Maverick Media connects People to Video Games - #GettingToKnow

You can tell from the interview below that Joel Maguet, Head of Studio at Maverick Media, is a huge fan of stories and moving people with them. Joel has always been passionate about film and production, so when the time was right, choosing Film...

Posted by: Antonino Lupo
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Inspiration

The Wonderlust of Monika Jurczyk - #MemberSpotlight

From the land of unicorns and wind, comes an illustrator who's seen much and dreamt even more. Monika Jurczyk has been drawing since she was a child, a lover of adventure and an eternally curious creative. With her bold, colourful and minimal style,...

Posted by: Creativepool Editorial
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Industry

How Shift Engage roasted a brand mascot - #BehindTheIdea

There's brave and then there's bold. This short ad by Shift Engage and ALULA Animation Studios probably has a bit of both, with a pinch of genius here and there. It is a proven #fact that chickens cannot fly. Well, not in real life, they can't - but...

Posted by: Creativepool Editorial
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Inspiration

The fearless gambles of Signal Film - #CompanySpotlight

How do you cut through the noise in the overly-technological age of social media? How do you aim to be different when the barriers of entry to production stand lower than ever? If all this sounds discouraging, you should clearly read the story of...

Posted by: Creativepool Editorial
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Inspiration

How his love for editorial design saved an art director - #MemberSpotlight

When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...

Posted by: Creativepool Editorial
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Inspiration

Slices of Creativity - #MemberSpotlight

Whoever has been in the industry for a long time knows that there is no fixed way to perform tasks or achieve effective results. The story and creative process of Motion Graphics Designer Jonathan Chen demonstrate that quite well. No matter the kind...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance musician/composer?

A guide to freelance music composition rates, with tips and advice from experienced professionals in the industry Musicians and composers set the mood of the stories we love and cherish the most in our hearts. Without musicians, horror films would...

Posted by: Antonino Lupo
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Inspiration

From a seaside town to filmmaking in Central London - #MemberSpotlight

If there's one thing you will learn from all of these Member Spotlights of ours, it is that ambition can get you anywhere. No matter where you are coming from, or where you want to go. This was the case of Corry Raymond. Born and raised in a seaside...

Posted by: Creativepool Editorial
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Inspiration

Following the flow of creativity - #MemberSpotlight

If there is one kind of creative professionals out there who could talk endlessly about flow, that is the pros in production. Filmmakers like David Cerqueiro focus entire careers about the beauty of flowing images, and that's what makes their style...

Posted by: Creativepool Editorial
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Inspiration

Behind the life of a video editing contractor - #MemberSpotlight

If you thought getting into the film industry was a bit challenging, wait until you hear the story of Joshua Teicher. In the mid-'90s, before the era of the Internet took place and at the dawn of the information age, Joshua fell in love with cinema...

Posted by: Creativepool Editorial
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Inspiration

The Animation Trends to watch out for in 2021

2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...

Posted by: Creativepool Editorial
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Inspiration

The heroes of a Production Designer - #MemberSpotlight

Ever wondered who makes all those beautiful buildings and sets you see in films, TV shows and on stage? That would be the careful, precise and beautifully creative job of a Production Designer. Hakan Yoruk has been designing sets for six years, and...

Posted by: Creativepool Editorial
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Inspiration

Best animations of 2020

The top 7 animated campaigns this year. If anything, 2020 has been a wonderful year for animation. With all of us stuck at home for most of the year, animators have had quite some more time on their hands and this was not a weak year for the craft...

Posted by: Antonino Lupo
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Workshop

5 Sectors to find Creative Jobs after the Pandemic

Clearly, this has been an interesting year for everyone in the creative industry. Whether you are in the music industry, in live events, production or freelancing (aka: trying to hold onto your clients), 2020 has brought a new, unprecedented range...

Posted by: Antonino Lupo
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Features

How the music industry is winning Covid

Around this time last year, I was getting pumped up to go to a Nightmare Before Christmas live concert on the night of the 5th of December. Danny Elfman was there. Pretty much the entire cast was there. Tim Burton wasn't, but that's okay. It was one...

Posted by: Antonino Lupo
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Inspiration

What is the fuel of endless inspiration?

When you are just starting out, you can easily get caught in a storm of passion, ambition and motivation for everything related to your craft. Some people lose that, or become disillusioned with time. You shouldn't. Senior Graphic Designer Stuart...

Posted by: Creativepool Editorial
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Leaders

Blood, Sweat and Loads of Hamm

Spending ten years in the wrong place can truly wear you down. But it can also help you understand what you really want, and who you really aspire to be. That was the case for Garrick Hamm, Creative Partner at Williams Murray Hamm. Though he claims...

Posted by: Creativepool Editorial
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Inspiration

Discussing the LatAm film industry with filmmaker Alejandro Giorlando

Alejandro Giorlando is a dubbing coordinator for NatGeo by day, and an ambitious, driven filmmaker by night. He dreams of directing his own feature film, even though government support and the problems in the LatAm film industry get in the way....

Posted by: Creativepool Editorial
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Inspiration

Learning the value of self-doubt with film production house Anattic TV

"You’ll know you’re on the right path when you realise that no matter how better you get, you’ll always criticise yourself." We've had way too many occasions to talk about the impostor syndrome and why you shouldn't believe it. And...

Posted by: Creativepool Editorial
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Inspiration

Loving shots and stories with filmmaker Darren Statman

We love a good story. And film director Darren Statman has plenty to tell. It isn't every day that we get the chance to open a window into a creative professional's life, but with our Member Spotlights it does happen fairly often. What we love about...

Posted by: Creativepool Editorial
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Inspiration

Aiming for the stars with motion designer Matt 'Mograph' Richings

You either wait for luck to happen, or you go and make it happen yourself. Motion graphics designer Matt 'Mograph' Richings belongs more to the second group: headhunted by an Adam&EveDDB senior creative at a networking event, Matt has always created...

Posted by: Creativepool Editorial
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Features

What to do when the plagiarist strikes?

Of all the projects I’ve been involved with since my career in design and branding kicked off some twenty years ago, there are few I feel as fondly towards as the Studiocanal cinema ident. I remember the day we received the brief; the rush of...

Posted by: Richard Holman

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