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Displaying 109 - 144 of 730 results

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Inspiration

The Bold Creativity of Anthony Birland

You know you've really found your place when you can't imagine doing anything else in life. It is the case of freelance multimedia artist Anthony Birland, who was bold enough to step into a design agency whilst still studying and ask what kind of...

Posted by: Creativepool Editorial
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Inspiration

Learning to take constructive feedback with Sinelab

Every work of art is like a child to its author. If you're creating a game, writing a book or spending time on an illustration, it is natural to feel attached to it. But how are you going to learn if you don't stay detached from your works? Digital...

Posted by: Creativepool Editorial
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The Vibrant Fervour in Jonathan Knowles' Shots

Technology has changed much of what we know as the 'creative process', especially in the past few decades. The advent of digital has brought new ways to complete the same tasks and propel our inspiration forward - but there's no denying that the...

Posted by: Creativepool Editorial
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Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial
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Features

The Anamorphic Artistry of Stephen Berry

It's impossible to not fall in love with Stephen Berry's photography as soon as you lay your eyes on them. His love for cinema shines through each and every shot, and it's not by chance that he loves recreating his favourite film shots with his toys...

Posted by: Creativepool Editorial
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Inspiration

Learning the Unexpected with Philip Giancola

You never know when the muse of creativity is going to engulf you in one of its legendary and life-changing moments of epiphany. Filmmaker Philip Giancola has dropped out of high school in his teenage years, only to then fall in love with movies...

Posted by: Creativepool Editorial
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Inspiration

Learning Creativity with Muneebah Waheed

You could get lost in the sheer amount of skills Muneebah Waheed has cultivated over time. Starting with nothing but the dream of becoming a creative, Muneebah set out on a journey of constant learning and fascination, from graphic design to...

Posted by: Creativepool Editorial
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Features

What does the pandemic mean for the production sector?

Some will remember a very specific time in the history of cinema, a time when certain crews were reduced to a bare minimum and all that mattered was the artistic expression, the idea behind film itself. I am certainly too young to remember a time...

Posted by: Antonino Lupo
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Features

6 ways to tackle your remote team's mental health challenges

Can you smell the flowers blooming, the trees turning green? Can you feel the gentle touch of a summery breeze grazing your cheeks from a window draught? See the sun, calling you from the green park just around the corner? I’m not doing this...

Posted by: Antonino Lupo
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Features

Member Spotlight: Loving Art with Ken Eakins

Freelance video editor Ken Eakins isn't someone who would dabble in formalities and beat around the bush. Born a journalist, grown in film and television, Ken has worked with clients in the likes of BBC, while also cultivating a passion for art in...

Posted by: Creativepool Editorial
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Features

Three tips on how to write through the crisis

In a crisis, good communication matters more than ever. From supermarkets to airlines, brands are having to find the right words to set out their position and help customers make sense of the world right now. As a copywriter, I know how quickly...

Posted by: Creativepool Editorial
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Leaders

UK Inside Out Awards™ 2020 - Now open for entries.

Showcasing the very best of the UK’s in-house creative talent. The Inside Out Awards™ recognise and honour the very best in-house creative talent from across the UK. Highly regarded within the design industry the Awards identify and...

Posted by: Inside Out Awards™
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Inspiration

Member Spotlight: The big, small, tiny and tall films of Chris Light

From directing skeleton crews in the middle of Sierra Leone's jungles to creating abstract visuals for fashion shows, over the last decade Chris Light has spent making films, he’s had a lot of fun. As part of the film production company...

Posted by: Creativepool Editorial
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Inspiration

Behind the Idea: Freeing your ambition with The Open University 

The Open University, the UK’s largest academic institution, recently launched a campaign to inspire people to harness their ambition through education and achieve life-changing results with the university’s flexible offering. The...

Posted by: Creativepool Editorial
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Features

Member spotlight: Learning, observing and unlearning with Luciano Koenig

An artist with a colourful eye and a passionate heart, Luciano Koenig is a man with advertising in his veins. The photographer and art director, who is also the Creator and Editor of digital creativity magazine LIKE CREATIVITY, has claimed more than...

Posted by: Creativepool Editorial
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Inspiration

From Museumification to Mash-ups: Five experiential trends for 2020

Surrounded by pizza museums, themed mini-golf, and interactive paintings, you'd be forgiven for thinking that we'd awoken to some kind of cartoon nightmare. But no, this is the experience economy in 2020. Experiential activations are both physical...

Posted by: Luc Benyon
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Features

Behind the Idea: The redemption of Gio Compario

GoCompare is a brand that has become synonymous with a certain character that has proven polarising (to say the least) amongst British TV viewers. When Wynne Evans first burst onto the scene towards the end of 2009 as Gio Compario, nobody could...

Posted by: Creativepool Editorial
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Leaders

Life is a story - The power of experiential storytelling

Humans need storytelling. Starting with the first cave paintings and carvings that told the stories of hunting and gathering; myths and legends that united people into societies; the invention of the written word, manuscripts and the printing press....

Posted by: Creativepool Editorial
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Inspiration

Does advertising lack originality?

They say Christmas is a time for giving. But first it’s a time for watching all the big brand ads so we can decide what to give and where to spend our money. And with the bulk of this year’s spots now released, what do they say about the...

Posted by: Ryan Watson
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Leaders

All the ads of Christmas 2019 (so far...)

It's the start of November, which means it's time to put the kettle on, sit back and watch the barrage of Christmas ads already launched by brands this year. In the mix at this point are many of the big supermarkets with celebs such as Mariah Carey...

Posted by: Creativepool Editorial
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Leaders

Publicis Conseil launches Mission to Earth

A robot reminisces about a world it once knew in a new spot from French agency Publicis Conseil. Created for construction materials company Saint-Gobain and directed by Wilfrid Brimo, memories of human life are projected onto a screen to convey the...

Posted by: Creativepool Editorial
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Leaders

The Force is female in new Cineworld Christmas campaign

Cineworld unleashes The Force in a new campaign to promote its Christmas gifting range while also looking ahead to some of this winter's biggest blockbusters. The ad begins with a spirited game of Charades during a festive family gathering on...

Posted by: Creativepool Editorial
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Features

Secret Location’s not so secret splendour; an Emmy-winning VR studio

Meet the development team behind Secret Location, a project-based digital service start-up that quickly gained momentum by shifting its focus towards original content, IP, and technology. Today, it's a multinational enterprise and motto is no...

Posted by: Indigo Design Award
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Workshop

Give them a word and they'll take a page

Make no mistake: your writing is worth money. But should you ever work for free? As much as it’s a milestone, you probably can’t remember the exact moment you first got a positive response from an application. But rest assured, at some...

Posted by: Ant O'Neill
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Features

Getting to know... Grey's Diego Medvedocky

Diego Medvedocky was recently promoted to president of Grey Latin America, a role he holds in addition to being chief creative officer of the region and president of Grey Argentina. Medvedocky joined the agency as ECD in 2013 and it has made a major...

Posted by: Creativepool Editorial
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Inspiration

5 things we learned at Gamescom 2019

The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Flipping the script with copywriter Vikki Ross

Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...

Posted by: Creativepool Editorial
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Leaders

Subway set disrupted in ad to promote new menu

Subway and Above+Beyond have launched a new campaign promoting the wide selection of choice available at the sandwich maker with an ad that sees the set get ruined. The spot begins by presenting appetising shots of the ingredients available on...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Catching creative stardust for O2

A recent ad for UK telco O2 promotes the brand’s Priority scheme, which offers a variety of exclusive experiences for customers. The spot sees a series of shooting stars travel through the sky before being caught by O2 customers’ phones,...

Posted by: Creativepool Editorial
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Industry

Cannes Lions 2019: Essential party guide

The Cannes Lions International Festival of Creativity 2019 is less than a month away and while that may seem like plenty of time to get your calendar in order, it’ll be here before you know it. Planning your rosé sessions in the sun can...

Posted by: Creativepool
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Leaders

Slinky Halifax ad goes beyond the big screen

An ad for UK banking brand Halifax has become the first to utilise a new technology in cinemas, which sees the 60-second film go beyond the big screen. That New Home Feeling is created by adam&eveDDB and follows a slinky toy as it moves around a...

Posted by: Creativepool Editorial
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Leaders

Why gaming should be taken more seriously

Gaming’s got a strange reputation. It’s not got the respect that film, literature and even television has. However, as an industry its success is staggering. In the UK the gaming market is now worth a record £5.7bn, that’s more...

Posted by: Rob Pratt
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Leaders

SXSW 2019: Virtual overload

Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why. Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...

Posted by: Russell Schaller
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Leaders

Oscars 2019: Who will win big at Sunday's Academy Awards?

Every year, Digital Cinema Media (DCM) launches a Fantasy Film League for the media and advertising industry, asking for predictions on who will win big at the Oscars which will be held this Sunday (24 February) in 2019. As the deadline to enter is...

Posted by: Zoe Jones

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