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Inspiration

Trailblazers: Creating a neutral setting with f+f architects

f+f architects are a Parisian architectural firm with a portfolio ranging from interior projects and furniture design, to large scale cultural facilities and urban planning. Their contemporary design approach derives context from physical, cultural,...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...

Posted by: Creativepool Editorial
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Leaders

Agency Christmas Cards: The Best of 2016

Celebrating the beauty and loud/quiet wonder (depending on your preference) of the festive season is something all agencies are essentially required to do, otherwise they'd undoubtedly be labelled as scowling humbug merchants. Still, some agencies...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Native James Hilton (left), the Co-founder and Chief Creative Officer of AKQA, has joined Native, the industrial design specialist studio, as Co-Chief Creative Officer. Native, which aims to build “transformational physical and digital...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Liquid - Haymarket Media Group Haymarket Media Group has announced that creative agency Liquid, have been appointed as the creative and strategic partner for the British Style Collective 2017, presented by The Clothes Show. Following a competitive...

Posted by: Creativepool Editorial
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Leaders

Accenture acquires Karmarama in the UK

Accenture has acquired Karmarama, one of the UK’s largest independent agencies renowned for blending creativity, digital and data to develop campaigns that help brands better engage with consumers. The acquisition strengthens the ability of...

Posted by: Creativepool Editorial
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Leaders

Nintendo announce Universal Theme Park and Legend of Zelda Escape Room!

Video games and theme parks are two of my lifelong passions, so to say that the concept of the two coming together would something of a dream come true for yours truly might actually be an understatement. As if taking a page directly from the dream...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Chi&Partners - McVitie's/Godiva CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches. WPP shop Geometry Global pitched for both brands...

Posted by: Creativepool Editorial
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Leaders

Black Friday 2016: A Creative Review

Black Friday is a very modern phenomenon. A true triumph of commercialism, it's a perfectly placed date in the cultural calendar that gained so much attention a few years ago that South Park deemed it necessary to construct a feature-length episode...

Posted by: Benjamin Hiorns
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Leaders

Omnicom launches bespoke McDonald's agency in the US

Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From High Fashion to North Korea

Spring - Browns Fashion Spring has rebranded fashion retailer Browns, including a redesigned logo, packaging, store design and website. Founded in 1970, this marks the London-based retailer’s first rebrand in 40 years. The aim is to reflect...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Camden Lock, Twinings, Action Against Hunger and more

Ragged Edge - Camden Lock Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...

Posted by: Creativepool Editorial
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Inspiration

Creativepool City Guides: Stockholm

Stockholm’s creative energy is dynamite, something evidenced by the sheer amount of agencies and digital pioneers who are expanding from their Stockholm bases to open offices further afield in Europe and even as far as America. Chances are, if...

Posted by: Kate Lewin
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Inspiration

Trailblazers: Our type of studio: Klim Type Foundry

Since releasing his first retail typeface, Feijoa, in 2007, Kris Sowersby, Klim Type Foundry’s founder has received numerous awards and accolades including: a Certificate of Excellence from the New York Type Directors Club; being accepted as a...

Posted by: Kate Lewin
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Leaders

Saatchi & Saatchi turn Piccadilly Circus yellow for Marie Curie

To celebrate the clocks turning back an hour yesterday (October 30) and giving us all that merciful extra hour in bed, Saatchi & Saatchi London literally turned Piccadilly Circus yellow! The ambitious OOH activation was in support of the Marie Curie...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Qantas, MetLife, Host & NatGeo

Houston Group - Qantas Australian national airline Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified silhouette with no arms. Designer Marc Newson has led the project working alongside Australian consultancy...

Posted by: Creativepool Editorial
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Leaders

The Microsoft Hardware Event (everything you need to know)

Whilst Microsoft might have made a name for itself as a software company, in recent years it's really been striving to make a big dent in the hardware market. This was underlined in dramatic fashion this week during the company's event on October 26,...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Recipe - Blue Dragon Recipe has been awarded the Blue Dragon account following a competitive 3-way pitch. Recipe will be lead creative agency as AB World Foods embarks on a re-launch of the oriental food brand. Recipe are working with AB World Foods...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Space - Glenfiddich The Glenfiddich single malt Scotch whisky brand has launched a new global ad to support the Glenfiddich Experimental Series. The spot, developed by creative agency Space, aims to attract a new generation of whisky drinkers around...

Posted by: Benjamin Hiorns
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Leaders

The Darknet is getting darker: Where is 'Torism' headed?

When Facebook launched its Marketplace Android and iOS app at the start of this month, the site opened itself up to total and utter anarchy. Despite a clear policy stating that “weapons, drugs, alcohol, "adult items or services" and overly...

Posted by: Kate Lewin
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Leaders

The Brandscape by Funding Circle is the ultimate branding brain buster

For those of us who love a good puzzle, but have grown tired of bog-standard brain teasers, a new puzzle from marketing lending platform Funding Circle could be the answer to our prayers. The puzzle takes the form of a boldly colourful collage, which...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Kodak to Carluccio's

Work-Order - Kodak Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the iconic Kodak K first introduced in 1971. The New York-based studio Work-Order has designed the new identity, which...

Posted by: Creativepool Editorial
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Industry

Cannes Lions announces Global Creativity Report 2016 results

Inspiring creativity, celebration, education and networking for 60 years and setting a global benchmark for creative excellence, the definitive rankings and analysis from the annual Cannes Lions Global Creativity Report have now been announced. A...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Southpaw Following a successful run of pitch wins, Southpaw has made a trio of new senior appointments in the past month, to help drive the next phase of their business strategy and growth plans. Joining the agency as a Senior Creative, Barney...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Faster Horses - Somerset House Faster Horses and Somerset House, the centre for contemporary culture in the heart of London, have released a film to launch Somerset House Studios. Somerset House Studios is a new experimental workspace for artists,...

Posted by: Benjamin Hiorns

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