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Features

The worst practices in LGBT+ marketing and advertising

Stereotypes, inconsistencies, hypocrisy - some campaigns have them all, others just a few. The LGBT+ community can’t afford the privilege to say they are loved everywhere they go, and it’s perfectly fine for brands and campaigns to try...

Posted by: Antonino Lupo
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Inspiration

Festive Sustainability: Dreaming of a Green Christmas

Christmas is a time for giving and family celebrations. Yet, it can be a time of excess and over-indulgence - from gifting to greeting cards and glitter - we question if the glamour is worth the garbage. Figures show that the festive season...

Posted by: SGK
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Inspiration

7 tips to stay creative and inspired in the second lockdown

And how to remain focused at home We’ve seen that coming. With COVID-19 cases spiking all across Europe, it was just a matter of time before most of the continent decided to head towards a second lockdown - to “save Christmas,”...

Posted by: Antonino Lupo
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Leaders

Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

Image Source: From IABC’s COVID-19 Resources, https://www.iabc.com/covid-19-resources/ Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is...

Posted by: The Darnell Works Agency
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Leaders

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community...

Posted by: The Darnell Works Agency
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Inspiration

How M&S brought the virtual world of Christmas ads to life

Every year, the highly anticipated Christmas advertisements mark the start of the festive season. As in previous years, the Christmas ads in 2019 follow the same generic theme of an emotionally-driven story where the public falls in love with the...

Posted by: Creativepool Editorial
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Leaders

Holidays Are Coming as Coke launches biggest ever Christmas campaign

While many see the launch of the annual John Lewis ad as the sign that Christmas can truly begin, there’s nothing more iconic than Coke’s Holidays Are Coming spot. A few weeks ago, the brand's annual Christmas Truck Tour set off to tee...

Posted by: Creativepool Editorial
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Leaders

D Double E voices first UK Christmas ad for IKEA

UK grime act D Double E provides the soundtrack to IKEA’s first ever Christmas ad launching today, as he waxes lyrical about being house proud and silencing the critics. The spot, created by Mother, features a couple who become racked with...

Posted by: Creativepool Editorial
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Leaders

The Force is female in new Cineworld Christmas campaign

Cineworld unleashes The Force in a new campaign to promote its Christmas gifting range while also looking ahead to some of this winter's biggest blockbusters. The ad begins with a spirited game of Charades during a festive family gathering on...

Posted by: Creativepool Editorial
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Features

Why you should use an inbound marketing agency

You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....

Posted by: Woven Agency
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Workshop

Top 5 copywriting tips from creative director Max Vinall

As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...

Posted by: Max
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Leaders

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock
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Inspiration

Why brands are striking a chord with emotive campaigns this Christmas

This November - just like every November in recent years - the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season. Below, Greg Clark, MD of Sheffield-based creative agency,...

Posted by: Über Agency
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Inspiration

Influencer marketing and programmatic: A marriage of convenience

In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad money to digital. But let’s set that aside for a minute because the bigger battle right now is between...

Posted by: VAMP
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Leaders

Four first date tips for marketers to woo consumer hearts

For many, the royal wedding between Harry and Meghan brings inspiration for those looking to find their perfect partner - filling consumers with a lot of love and joy. Brands, publications and consumers alike have all been speculating about the...

Posted by: Oath
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Leaders

Ads of the Week: Christmas comes early (again) and other stories

Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...

Posted by: Creativepool Editorial
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Leaders

Center Parcs launch new integrated campaign JUST in time for Christmas

Leading short break expert Center Parcs has unveiled a new TV advertisement as part of a broader marketing campaign by Brothers and Sisters celebrating the forest as an immersive playground. The new 50-second TV commercial launched on December 21 on...

Posted by: Creativepool Editorial
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Leaders

Above + Beyond focuses on the ‘wonderful imperfections’ of Christmas

Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season. The agency has chosen to counter the saccharine sweetness of much festive marketing that floods...

Posted by: Creativepool Editorial
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Leaders

Agency Christmas Cards: The Best of 2016

Celebrating the beauty and loud/quiet wonder (depending on your preference) of the festive season is something all agencies are essentially required to do, otherwise they'd undoubtedly be labelled as scowling humbug merchants. Still, some agencies...

Posted by: Creativepool Editorial
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Leaders

2016's Top Ten Most Powerful Christmas Ads

Whilst it might not have gathered as much media coverage as other campaigns, Lidl's Christmas Turkey has been found to be 2016's most powerful Christmas TV spot according to research carried out by Kantar Millward Brown. It tested 19 of this year's...

Posted by: Creativepool Editorial
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Leaders

SMACK create Merry Moments for MS Society this Christmas

MS Society has teamed up with the award-winning, Covent Garden-based digital marketing studio SMACK to create its 2016 Christmas campaign; #Merrymoments. The campaign encourages the public to share stories, pictures and videos of their #Merrymoments...

Posted by: Creativepool Editorial
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Workshop

Graduates: Quick tips to landing your dream job

I will admit that being a graduate was probably one of the lowest points of life. After graduating, society seems to paint a picture that “life is only complete if you are accepted into a Big 4 graduate scheme”. Trust me I got declined...

Posted by: Robert Stone
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Leaders

GPY&R drive giant Christmas presents across Australia

Christmas is generally all about the big impressions, even if we like to fool ourselves into believing it's all about family and friends. Adland knows this all too well, so in the week leading up to Christmas, while everyone else was busy wrapping...

Posted by: Creativepool Editorial
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Leaders

I need your clothes, your boots and your motorcycle. Merry Christmas!

Does anyone actually enjoy writing Christmas cards? I mean, really enjoy it? I’m going to stick my neck out here and say that most people feel it’s bit of a faff they can do without. By card number ten - assuming you’re trying to...

Posted by: Ashley Morrison
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Leaders

Ads of the Week: Christmas Special

BBH London - KFC Nothing says Christmas quite like fried chicken. OK, maybe that's a bit of a stretch, but if there's one time of year where it's socially acceptable to stuff our faces with fast food, then it's surely the November/December Christmas...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week: Christmas Special

It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...

Posted by: Benjamin Hiorns
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Leaders

John Lewis puts away the big guns for Christmas

Last year, Sainsbury’s came under a lot of criticism for their World War II-inspired Christmas ad. Some agreed that it was a tear jerker, while others - in spite of the great attention to detail in terms of period costume accuracy and so on -...

Posted by: Ashley Morrison
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Leaders

If Carlsberg did Christmas...

Former Countdown host and legendary Football pundit Jeff Stelling will be teaming up with Carlsberg and its below-the-line marketing partners The Marketing Store to address the footballing nation on Boxing Day this year with a “King's...

Posted by: Benjamin Hiorns
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Leaders

Are the Co-Op late to the Christmas party?

The Co-operative Food, the Co-op's answer to Tesco, are appealing to last minute shoppers in their new Christmas TV campaign, which is probably for the best, given that Christmas Day is but a fortnight away. The retailer, which boasts a store...

Posted by: Creativepool Editorial

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