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Leaders

Hires of the Week

Razorfish London Razorfish London has named Jim Mason as executive director of strategy & insight. Mason joins the London team from the Razorfish Atlanta office, and will be formally leading the practice which unites strategy, insights, planning,...

Posted by: Creativepool Editorial
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Leaders

AdRoll big in Japan

AdRoll, the world's largest retargeting platform, has announced plans to expand into Japan with the opening of its new Tokyo office, which will be led by a local, all-star team of industry heavyweights. This is the company's sixth office, after...

Posted by: Creativepool Editorial
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Leaders

BBDO tops the Warc 100. Again.

For the second consecutive year, BBDO has been named as the top-rated agency network by the Warc 100; the definitive annual ranking of the world's top marketing campaigns and companies. Results this year were culled from results in 87 major global...

Posted by: Creativepool Editorial
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Leaders

Inspiration for Advertising Week Europe

Karmarama has used inspirational quotes from influential people such as director Richard Curtis and TV chef Jamie Oliver as a basis for a new print and poster campaign that aims to raise awareness of this year's Advertising Week Europe. The work...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions shines a light on subpar employees

The Cannes Lions is taking a rather unconventional approach this year with its own ad campaign called “Invest in Creativity,” which features print ads and online videos created by McCann London. The tongue-in-cheek message behind the...

Posted by: Benjamin Hiorns
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Leaders

TubeMogul form strategic partnership with Dailymotion

TubeMogul, the leading enterprise software company for digital branding, and Dailymotion, one of the world's most visible video platforms, recently announced a strategic partnership, which will allow advertisers to leverage the Dailymotion...

Posted by: Creativepool Editorial
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Leaders

The Oscars are more expensive than the Super Bowl

Though it attracts only half the viewers, a recent study unveiled by Forbes has revealed that advertisers pay a larger premium to show off their wares at The Academy Awards, which were held in LA last night and were broadcast in the US on the ABC...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Nintendo Whilst last week saw the launch of the New Nintendo 3DS in Europe, many North Americans have been complaining that the device has yet to be released across the pond, with only the New 3DS XL hitting western Atlantic shores. Nintendo's...

Posted by: Creativepool Editorial
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Leaders

Spinal Tap director gets PetSmart

Spinal Tap is one of my favourite movies of all time. Me and my brother hold viewings at least twice a year where we spend practically the entire duration of the film matching the characters quote for quote, and even after more than 15 years it's...

Posted by: Benjamin Hiorns
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Leaders

Business Roundup

Royal Caribbean Norwegian cruise line brand Royal Caribbean International is thought to be reviewing its global creative agency business, with a decision expected to arrive by May. JWT, the incumbent agency, is expected to defend their title in the...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

GSD&M Texan agency GSD&M has announced the appointment of husband and wife team Kris and Alisa Wixom as group creative directors, effective immediately. The 7-time Cannes Lions winners who have worked together for 16 years in “A harmonious union...

Posted by: Creativepool Editorial
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Leaders

Junior Designer at DigitasLBi has a big idea

Alan Chu, a 21 year old junior designer at DigitasLBi, recently hosted a training day for Ladder students from the Ideas Foundation, the same foundation he graduated from himself just recently. Chu first got involved with the foundation through a...

Posted by: Creativepool Editorial
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Leaders

If PR didn't exist, would we bother to invent it?

A few years ago, the politician and journalist Matthew Parris made a film for Channel 4’s ‘Without Walls’ strand, in which he declared public relations to be an utterly pointless industry, without merit or use. He was forced to eat...

Posted by: Magnus Shaw
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Leaders

BJL launches new venture with pancakes

London and Manchester-based integrated agency BJL, recently launched a social content division called The Social Studio, and the first piece of work to emerge from that studio is a quirky Pancake Day Vine campaign for the ASDA supermarket chain. The...

Posted by: Creativepool Editorial
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Leaders

Microsoft launches Media Wall in Manchester

Microsoft has been announced as the launch partner for the new Manchester Media Wall by the boutique media company Ocean Outdoor, an agency that specialises in large-format digital billboards in iconic locations. The company's latest board is one its...

Posted by: Creativepool Editorial
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Leaders

Weekend Hire Roundup

Last week was a big one when it came to exciting hires and promotions in ad world, and the weekend offered up a bevy of extra announcements, the lion's share of which we'll be examining below (Also see HERE for news on the latest hires over at DDB...

Posted by: Creativepool Editorial
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Leaders

New York Festivals Torch awards have announced 2015 mentors

The New York Festivals Torch Awards has announced its mentors for 2015, and this year, the five prominent international chief creative officers poised to watch over the proceedings include top executives from Havas Worldwide and AKQA. Havas Amsterdam...

Posted by: Creativepool Editorial
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Leaders

DDB New York score a hat-trick of senior hires

The Omnicom Group agency DDB New York announced recently that three big new senior hires have been made: A trio of creative veterans who will be focusing on the agency's content and innovation, and whose appointment marks an ongoing overhaul of the...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 1

Quite a few important new hires and promotions this week, so we'll be splitting the usual weekly article into two (still rather hefty) halves. Enjoy! Ogilvy & Mather New York Ogilvy & Mather New York announced this week that Corinna Falusi has been...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: VCCP!

Win Hiscox account VCCP was chosen as a creative European partner for Hiscox earlier this week. The agency has been tasked with creating a fresh multimedia campaign to promote the insurance provider's online subscription platform, which is dedicated...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

TGI Fridays American restaurant chain TGI Fridays has chosen two agencies to manage all of its future digital marketing efforts. Made Movement will become the company’s new digital, creative & technology agency of record and will be...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

Jackpot Joy - Bus Stop There's so much to baffle me here (which leads me to suspect these people are not really addressing me). Does Barbara Windsor really need money so badly that she's forced to appear in online bingo ads? Can't Eastenders give...

Posted by: Magnus Shaw
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Inspiration

Recreating the Super Bowl Ads Brick By Brick

This month A+C studios released 'Brick Bowl', a self-initiated challenge to recreate the best of the Super Bowl 2015 commercials as a stop motion animated film, using thousands of Lego bricks in less than 36 hours. A+C Studios is an animation...

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Leaders

Ad World is crazy in Love

Depending on your point of view, Valentine's Day is either the most romantic day of the year, or a cynical ploy designed to separate gullible lovebirds from their hard earned cash, which was originally birthed for the sole reason that a group of...

Posted by: Benjamin Hiorns
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Features

Step inside the Jelly Kitchen

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver, went behind the scenes with jelly Kitchen's A team to find out how it all started, what they love most...

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Leaders

Topman declare open season on YouTube

Men's clothing retailer Topman recently launched a brand new YouTube initiative dedicated to connecting with fans and creative communities across the UK using specially selected artists who they believe embody the Topman brand. The project is called...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett announce new top dog in China

It was announced yesterday by Leo Burnett Asia Pacific CEO Jarek Ziebinski, that Danny Mok has been appointed as CEO of Leo Burnett China, effective as of today (February 10). Mok will report directly to Ziebinski, and will be responsible for the...

Posted by: Creativepool Editorial
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Leaders

BBH say you can win 50 years of KFC

Finger licking fast-food chicken brand KFC is celebrating 50 years in the UK with a series of campaigns created by BBH London. The work will span the whole year, beginning with the multichannel “Families” campaign that launches today....

Posted by: Creativepool Editorial
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Leaders

Business Roundup

JWT - US Marine Corps Following a government-mandated request for proposal, the United States Marine Corps has renewed its advertising contract with JWT Atlanta, a relationship that has now lasted 67 years. Since its last review in 2007, J. Walter...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

McCann Worldgroup McCann announced this week that it has named Eric Silver as regional chief creative officer for North America. He joins McCann from his own independent agency, Silver+Partners, where he has served as chief creative officer since...

Posted by: Creativepool Editorial
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Leaders

The Awards Update

Facebook Awards Submissions are officially open for the 2015 Facebook Awards (formerly the Facebook Studio Awards), which celebrates top creative work on Facebook (and Instagram this year). This year’s awards feature four additional...

Posted by: Creativepool Editorial
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Leaders

Ogilvy CommonHealth find fame in the future

Two Ogilvy CommonHealth mainstays were inducted into the Medical Advertising Hall of Fame's Future Famers Program at an awards dinner held at the Pierre Hotel in New York on tuesday night (February 3). Account executive Lisa Gelbman, and content...

Posted by: Creativepool Editorial
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Leaders

J20 create an oddly perfect blend

Less than a week after it was announced they had officially been handed the brand's digital portfolio, TH_NK has launched an innovation new campaign for Britvic's J20 soft drink featuring a unique combination of spoken word poetry and orchestral...

Posted by: Creativepool Editorial
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Leaders

VCCP give us MORE TH>N we bargained for

In a new campaign for MORE TH>N, VCCP has focused on the unique personal project manager (PPM) service offered by the company, which is one of the leading insurers in the UK. The idea behind a personal project manager, is that each MORE TH>N customer...

Posted by: Creativepool Editorial
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Leaders

Heisenberg wins the Super Bowl

Whilst I have already spoken at great length about the Super Bowl and its subsequent ad war, I really was not expecting the board to be swept almost completely clean by a surprise ad featuring Bryan Cranston as Walter White from the iconic AMC drama...

Posted by: Benjamin Hiorns

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