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Displaying 73 - 108 of 219 results

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Leaders

Super Bowl Ads 2018

Whilst traditional TV advertising has long been superseded by digital as the most relevant and important medium for marketers and agencies alike, adland always resets itself for one night in February. One night where ad spend is at an annual high and...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Creativepool Editorial
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Inspiration

I eat therefore I am - branding today's edible experiences

The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...

Posted by: ECHO
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Leaders

Top 10 Account Wins of the Week

Cheetham Bell/iris/MEC/mSIX - Great British Bakeoff Channel 4 has announced that Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of The Great British Bake Off, set to return to screens this autumn for the eighth series. In its new...

Posted by: Creativepool Editorial
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Leaders

7,000,000 jars of Nutella designed by an algorithm

An algorithm has usurped the traditional role of a designer to generate millions of unique, special edition packaging designs for Nutella, the legendary hazelnut chocolate spread brand. The custom algorithm pulls from a database of dozens of patterns...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: BrewDog spirits, gluten free Mr Kipling and more

B&B Studio - BrewDog LoneWolf Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Brand & Deliver Hayley Lawrence, Director of Events and member of the Board at integrated marketing agency Brand & Deliver, has been appointed to the role of Managing Director. Founder Ben Gallop will remain in the position of CEO, handing over...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Leaders

2017 Natwest everywoman Awards Open For Entries

The NatWest everywoman Awards celebrates the UK’s brightest female entrepreneurs, from innovative start-ups to established multi-million-pound organisations and will this year celebrate its 15th anniversary. During this time it has become a...

Posted by: Creativepool Editorial
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Leaders

Cadbury enlist Celebrity Couples to promote new Dairy Milk Oreo flavours

This March, Cadbury has teamed up with Oreo to create two new flavour varieties to whet the appetite of chocolate fans; Dairy Milk Oreo Peanut Butter flavour and Dairy Milk Oreo Mint flavour. To celebrate the launch, Cadbury has enlisted the help of...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Food, Drink and Jewellery

BrandOpus - BirdsEye Chicken BrandOpus has worked with family frozen food favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking...

Posted by: Creativepool Editorial
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Leaders

360i and Carat virtually launch Oreo cookies into space with Google Earth

Mondelez’s Oreo cookie brand has rolled out a rather ambitious (at least in terms of concept) mobile game that allows fans of the chocolate snack to launch Oreos into space and watch them fall into glasses of milk all over the world. The idea...

Posted by: Creativepool Editorial
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Leaders

The Best Valentines Day Campaign's of 2017

Whilst most of us know deep down that Valentine's Day is little more than a reason for couples to buy more cards and chocolate for one another and for singletons to buy more beer, ad land continues to pull out the punches every year. 2017 is no...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Carling, Maplin, Wales and other stories

BrandOpus - Carling Carling has unveiled a brand refresh from global brand design agency BrandOpus, which will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling...

Posted by: Creativepool Editorial
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Leaders

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week: Super Bowl Special

David&Goliath - KIA Kia is wasting no time in teasing its Super Bowl ad this year. After releasing two short teaser spots last week, the automaker has now released another teaser spot starring its celebrity spokesperson, Melissa McCarthy. The latest...

Posted by: Creativepool Editorial
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Leaders

McCann help Romania become the first country to have an AI Ambassador

Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the true colours of Romania. ROM chocolate (a traditional chocolate bar wrapped in the national flag) and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Chi&Partners - McVitie's/Godiva CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches. WPP shop Geometry Global pitched for both brands...

Posted by: Creativepool Editorial
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Leaders

A Short History of Guinness World Records Day

Happy Guinness World Records Day! Launched to celebrate the day the Guinness World Records book sold its 100 millionth copy, the 12th annual GWR Day will see upwards of 600,000 people around the world attempting to secure their place in the history...

Posted by: Guinness World Records
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Leaders

Top 10 Ads of the Week

Karmarama - Kerrygold's Karmarama is launching a gleefully optimistic new TV campaign for Kerrygold’s spreadable butter range, which is set to go live this weekend. The inspiration for the idea came from the fact that the home of Kerrygold is...

Posted by: Benjamin Hiorns
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Leaders

Halloween 2016: The Best of the 'Beast'

Never ones to miss a trick (or treat) when it comes to mining popular culture for opportunities when it comes to riding the cultural zeitgeist, agencies across the globe have spent the best parts of the last week creating 'spooktastic' campaigns,...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Recipe - Blue Dragon Recipe has been awarded the Blue Dragon account following a competitive 3-way pitch. Recipe will be lead creative agency as AB World Foods embarks on a re-launch of the oriental food brand. Recipe are working with AB World Foods...

Posted by: Creativepool Editorial

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