Displaying 1 - 36 of 2650 results
It’s a tough gig for Chief Data Officers (CDOs). With the volume and sources of data increasing, CDOs are increasingly tasked with centralising complex data sets and gleaning insights to support all areas of the business, from product...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? My typical day begins with a trot around the neighbourhood with my dog, Daisy, which is ever the priority. Then, I like to make time for expansive reading when I’m not too...
Posted by: Creativepool Editorial
Ever since Sadiq Khan was elected as the Mayor of London last year, he's appeared, to me at least, to be the one progressive spark in an otherwise almost oppressively right-wing and regressive current regime. He's not perfect, but he's certainly a...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I’m Chief Creative Officer at Saffron, the global branding and design agency. I oversee the work of our global design team split between London, Madrid and Vienna, making...
Posted by: Creativepool Editorial
Daniel Bonner is the Global Chief Creative Officer at Wunderman Thompson and alongside his fellow CCO Bas Korsten, he's responsible for "bringing ambitious clients a competitive advantage through the formidable power of inspiration." Daniel has a...
Posted by: Creativepool Editorial
For Group Chief Strategy Officer Eva Grimmett, boredom breeds. Once it sets in, it corrupts everything you do, everything you want to achieve, and all your future plans. As simple as it may sound, her secret formula to success is to not allow...
Posted by: Creativepool Editorial
To all those suffering from crippling impostor syndrome, Chief Experience Officer at Digitas UK Jane Austin wants you to know that you are not alone. Jane has recently been appointed to take on this new challenge at Digitas, and we can already see...
Posted by: Creativepool Editorial
The dream weavers at the centre of every creative enterprise, chief creative officers are a unique combination of managerial flair and creative talent. They offer a necessary balance between the CEO and CFO and need to realise that creativity is the...
Posted by: Creativepool
Any creative professional out there will mostly be able to tell exactly what made them the person they are. Alex Moulton, Chief Creative Officer at Trollbäck+Company, certainly isn't different. Alex is a focused and caring leader who puts an...
Posted by: Creativepool Editorial
There is one universal truth that a certain part of the industry will know quite well: changing mindsets is the most difficult challenge of all. But that certainly doesn't mean we should abandon all hope; and Nicola Rovetta, Chief Creative Officer at...
Posted by: Creativepool Editorial
Admittedly, Tag Collective Arts had their work cut out for themselves back in August. Reuniting all the companies under the Tag umbrella into Tag Collective Arts was no mean feat, especially in the middle of a global outbreak. The business needed to...
Posted by: Antonino Lupo
The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Jones Knowles Ritchie, supported by Cogs Agency and with production support by 90...
Posted by: Christie H.Kristensen
Publicis Worldwide North America has announced that CEO Andrew Bruce has chosen Julie Levin, a rising star in the advertising industry, to round out his new executive team as chief marketing officer at the agency. Levin will be joining the agency's...
Posted by: Benjamin Hiorns
With former chief strategy officer Claudine Cheever departing Saatchi & Saatchi New York for an as yet undisclosed role within another Publicis Groupe agency, Wanda Pogue has been named as her successor. Pogue is a Saatchi veteran whose most recent...
Posted by: Benjamin Hiorns
After an extensive global search, Saatchi & Saatchi LA has been selected industry veteran Jason Schragger as chief creative officer, a newly formed role at the premier advertising agency. Saatchi LA has been the agency of record for Toyota Motor...
Posted by: Benjamin Hiorns
JWT has named former DDB New York chief creative officer Matt Eastwood as worldwide chief creative officer, in a statement released yesterday, a role which has been left vacant since Craig Davis left the agency in 2009. DDB New York appeared to enjoy...
Posted by: Benjamin Hiorns
Kofi Amoo-Gottfried, Bacardi Rum's global communications director, was confirmed as the new chief strategy officer at FCB Garfinkel in a statement released yesterday. Amoo-Gottfried will be working closely with the agency's CEO and namesake Lee...
Posted by: Benjamin Hiorns
A new role has just been cast at the Publicis Groupe owned advertising agency Bartle Bogle Hegarty, in the form of Michael Densmore, who joins the agency as chief global growth officer from an executive spot at McKinney. Densmore will start at BBH...
Posted by: Benjamin Hiorns
It was announced last week that KV Sridhar, the erstwhile chief creative officer for Leo Burnett in India who is affectionately known as 'Pops' by his friends and co-workers, will be taking the CCO post at SapientNitro, the interactive marketing,...
Posted by: Benjamin Hiorns
Keith Smith, the international president of TBWA, announced earlier this week that Dave King was to be appointed as chief creative officer at Whybin\TBWA New Zealand. King will be joining the Auckland-based team in July, replacing Toby Talbot, who is...
Posted by: Benjamin Hiorns
Last week, Ogilvy & Mather announced that Lou Aversano is to be promoted from his current role as chief operating officer at the agency's New York office, to chief executive officer, effective immediately. He will remain in New York for the new role,...
Posted by: Benjamin Hiorns
The Publicis Groupe have promoted within their ranks this week, as Jay Benjamin, former top creative at Leo Burnett New York since is first opening 3 years ago, has been appointed chief creative officer of the New York branch of global advertising...
Posted by: Benjamin Hiorns
Despite the optimism of a return to ‘normality’ at the beginning of 2022, we now find ourselves mid-way through the year with another emerging crisis affecting consumers and brands alike. According to Bridget Arik, Chief Operations...
Posted by: Creativepool Editorial
Last night at Cannes Lions, the winners of the Creative Data, Cyber, Direct, Mobile and Innovation Lions were announced, with big wins for DigitasLBi, David Miami, Dentsu and more prizes for the “meet Graham” campaign by Clemenger BBDO...
Posted by: Creativepool Editorial
Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages...
Posted by: Creativepool Editorial
GroupM, the media investment management group of WPP, recently announced the global launch of [m]PLATFORM; an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve...
Posted by: Creativepool Editorial
Chief Executive Nicolas Geahchan is both a creative leader and a business head. Nicolas has always considered advertising one of the most interesting jobs people could make. Creative professionals get paid to think creatively, and there's no way the...
Posted by: Creativepool Editorial
We took a pit stop with Grant Owens, Chief Strategy Offficer at Critical Mass along the Croisette to talk about the duality of data, content and augmented reality. The last few years has seen a growth in the conversation around data, with Artificial...
Posted by: Creativepool
It was announced yesterday that Paul Roebuck will return to BBDO as executive vice president and worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business at the BBDO headquarters in New York. This is...
Posted by: Benjamin Hiorns
Taking the next step in their implementation of a fresh creative structure across Australasia, DDB Australia have appointed Toby Talbot as the chief creative officer at DDB Sydney. The move follows hot on the heels of DDB's recent appointment of...
Posted by: Benjamin Hiorns
The advertising industry is still operating as it has done for the past 40 years. You only have to look at the share prices of the networks in the space to know this is the case. While we have started to see data and creative companies combining for...
Posted by: Rodney Perry
What value do digital marketing agencies bring to the table? For many years, this has been an easy question to answer. Performance-focused agencies were technical experts who understood digital channels through and through. They knew which buttons to...
Posted by: Precis Digital
By Artiom Enkov VP, Insights & Analytics at Nano interactive We are facing yet another seismic shift in how we reach consumers with ads online. Google has made it clear that there will be no further extensions to its cookie shutdown on Chrome, which...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? As Founder, you have tons of different roles, and as the agency has become more established, you zone in on your strengths and weaknesses. My typical day looks at new business, how...
Posted by: Creativepool Editorial
Artificial intelligence (AI) has soared back into the spotlight. Although still only used by 15% of UK businesses, its rising real-world applications are sparking global attention; most obviously the lightning fast evolution of generative AI, in the...
Posted by: VidMob
Armadillo is an independent CRM agency that combines data, insight, and strategy with talent, personality, and craft to deliver fantastic work and unrivalled ROI for global brands such as McDonald’s, Carnival UK and Disney. This week, we spoke...
Posted by: Creativepool Editorial