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Displaying 1 - 36 of 184 results

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Leaders

KFC chicken scented sunscreen sells out

It takes a lot to surprise me when it comes to adland, but one thing that has genuinely given me pause for thought in recent years is the (albeit still rather niche) trend of companies creating beauty products to flog their brand. First there was...

Posted by: Benjamin Hiorns
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Leaders

Winner Winner Chicken Dinner

Last month we were ecstatic to release the 2015 Annual. It was amazing to see all of the fantastic work that our platform hosts celebrated in our unique publication. One of our core aims at Creativepool has always been to give those who do...

Posted by: Creativepool
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Features

A (mercifully) pun-free roundup of the best Easter 2024 campaigns

Easter is rarely held in the same regard as Christmas or even Halloween (unless you’re a confectioner, of course) but the iconography of the season is ripe for creativity. Easter ads campaigns of the past few years have seen everything from...

Posted by: Benjamin Hiorns
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Features

Do Brands Still Believe in Love? #ValentinesDay

Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...

Posted by: Benjamin Hiorns
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Features

Halloween Campaign Roundup 2023 #HolidaysMonth

I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...

Posted by: Benjamin Hiorns
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Features

The 10 Best Fictional Brands of All Time #MediaMonth

While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...

Posted by: Benjamin Hiorns
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Inspiration

Burger King gives up on the Whopper | #BehindTheIdea

BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...

Posted by: Creativepool Editorial
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Inspiration

A.I. Will Save Us.

I am not a robot. Just to be clear before we start- I can spot lampposts in any picture. It’s getting harder to tell though isn’t it and the march of the robots that AI has caused has sent creatives running into the streets in a Black Monday,...

Posted by: Tony Pipes
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Features

#MayoMcHack

Hellmann’s believe fries and mayo belong together, but McDonald’s doesn’t offer mayo as a dip. To help Mayo fans everywhere, Hellmann’s are serving a simple hack. Customise your Mayo Chicken burger to remove the chicken,...

Posted by: Edelman
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Features

From benches to beds – Ad land’s best unconventional campaign stunts

Marketing is an ever-changing field, with new strategies and tactics emerging all the time, particularly in the lightspeed years following the pandemic. In today's highly competitive business landscape, traditional marketing techniques are no longer...

Posted by: Benjamin Hiorns
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Features

Gotcha – How to create the perfect April Fools' Day stunt

April Fools' Day has always been a day when brands get to flex their creative muscles and conjure up innovative new ways to trick their customers and convert belly laughs into clicks. This year was no exception, with brands across the globe taking to...

Posted by: Benjamin Hiorns
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Workshop

How much should I charge as a freelance fashion designer?

In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...

Posted by: Creativepool Editorial
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Inspiration

Talking is healing campaign supports FGM survivors | #BehindTheIdea

Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...

Posted by: Creativepool Editorial
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Inspiration

Why I’ll be going meat-free for national burger day

I love a good burger. Indeed, if I could choose one meal to repeat day-in and day-out until the end of my days it would probably be a Beefy Boys burger with a side of buffalo wings. So, given that today is National Burger Day (the latest in a long...

Posted by: Benjamin Hiorns
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Industry

Automating the past: 10 iconic ads reimagined using AI | #HistoryMonth

The great fear behind artificial intelligence is that it will somehow end up replacing us entirely. Until recently, I would have said these fears are unfounded but then I stumbled upon the incredible horror that is NVIDIA GauGAN - an AI that can...

Posted by: Benjamin Hiorns
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Inspiration

SWEAR IN YOUR F***ING ADS

WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...

Posted by: Matt Batten
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Inspiration

Here's all the best 2021 Christmas ads in one place!

All the 2021 Christmas campaigns in one place As we all know, there’s no Christmas without a heartwarming, tear-duct-shattering series of lovely Christmas campaigns. Brands and agencies line up every year to release a stream of Christmas ads...

Posted by: Antonino Lupo
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Features

Have you already seen Christmas ads go up? Here's why

There’s been an ever increasing sense of unease around the industry in the past few weeks, as a number of retailers announced that supplies have been slow to come, and there is a labour and stock shortage in the UK expected to last until...

Posted by: Antonino Lupo
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Leaders

What's next for UI? | By the Senior UI Designer at giffgaff

The future of technology and design runs through an exciting and effective UI. Be it neural links or mixed reality glasses, someone will have to design the interactive interfaces for us to use these devices - and the trends are quite thrilling to...

Posted by: Creativepool Editorial
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Features

From Magic Lanterns to ToonBoom: The Outstanding History of Animation

When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....

Posted by: Antonino Lupo
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Features

What makes IAMS top dog in the pet food game? #BehindTheBrand

When it comes to pet food, there are arguably a handful of brands that sit at the top of the grand pantheon. Whiskers and Pedigree are perhaps the most immediately recognisable to even those who would never dream of letting a furry friend share their...

Posted by: Creativepool
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Features

How to handle a PR crisis: the best examples from brands

Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...

Posted by: Antonino Lupo
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Industry

How Shift Engage roasted a brand mascot - #BehindTheIdea

There's brave and then there's bold. This short ad by Shift Engage and ALULA Animation Studios probably has a bit of both, with a pinch of genius here and there. It is a proven #fact that chickens cannot fly. Well, not in real life, they can't - but...

Posted by: Creativepool Editorial
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Leaders

How brands can survive in the age of cancel culture

Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...

Posted by: Creativepool Editorial
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Inspiration

The Cobra Effect: What could possibly go wrong?

I’ve always been fascinated by the Cobra Effect. As a marketeer who works with clients to change perceptions around brands or products, understanding human behaviour is essential. But people are unpredictable and often things that should...

Posted by: The 10 Group
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Inspiration

Here's all the best 2020 Christmas ads!

All the 2020 Christmas campaigns in one place Every year the same story: agencies and brands coming together to release a stream of beautiful Christmas ads for the joy of us all. It has almost become tradition. There’s no Christmas without a...

Posted by: Antonino Lupo

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