Displaying 1 - 36 of 597 results
Last month, UK YouTube group Sidemen took on YouTube All-Stars in the latest of their series of charity football matches. However, according to Ed East, Founder and Group CEO of Billion Dollar Boy, it wasn’t the on-field activity which really...
Posted by: Creativepool Editorial
At this time of year, JSR Agency usually throws a Christmas party or distributes gifts for clients which amounts to the cost of around £10,000. This year, as the world seeks to implode on itself at every turn, we wanted to take that money and...
Posted by: JSR Content
International children’s charity World Vision, announced the launch of a new interactive installation called “The Garden of Hope” in one of Europe’s most popular shopping malls, Westfield Stratford City. Central to the installation is a...
Posted by: Creativepool Editorial
International music agency MassiveMusic is going the extra mile for a very good cause. This month, Massivians Helen Bellringer, Paul Reynolds, and Massive’s publisher Steven Joyce will embark on an epic ride. They will cycle together with The...
Posted by: Paul Reynolds
Samsung has taken an innovative approach to its marathon title sponsorship in Israel by turning the course into a video game event where runners collect virtual coins throughout which the brand will then donate as real money to charity. The...
Posted by: Creativepool Editorial
Corke Wallis - Ambition School Leadership Corke Wallis has created a new brand name, logo and launch campaign for the education charity formed by the merger of Teaching Leaders and The Future Leaders Trust; Ambition School Leadership. The...
Posted by: Creativepool Editorial
An ingenious new device from Proximity London hopes to revolutionise charitable giving. The “Hope Locker” marries a video display to a coin operated changing room locker in a manner I'm actually surprised hasn't been done before, but then...
Posted by: Benjamin Hiorns
A new campaign for the SurfAid charity organisation from BWM Dentsu encourages people to literally make a donation in their sleep. The organisation, which works hand-in-hand with the communities of Western Sumatra, Sumbawa and Sumba in the Mentawai...
Posted by: Creativepool Editorial
Multi-platform pregnancy and parenting brand, The Bump, recently announced the launch of a unique new Charity Registry Program, which will be integrated across all of its digital platforms, including their Bump Pregnancy and Bump Baby smartphone...
Posted by: Benjamin Hiorns
22 were asked to reinvigorate and refresh the look and feel for the youth charity Key. Their tired brand identity and website didn’t fully represent them as a charity aimed at young people. Key is an amazing charity that provides housing...
Posted by: 22
by Magnus Shaw. Earlier this year I wrote a piece for Creativepool, arguing the Red Cross had undermined their advertising by using a woman and her dog to represent the concept of 'crisis'. I agreed the ad was attractively directed, but was...
Posted by: Creativepool
Tell us a bit about your role! Is there a “typical” day? There’s never a typical day in the world of entertainment! When you work so closely with talent and creators, you’re often reacting to brand new opportunities which...
Posted by: Creativepool Editorial
Parkview is a London-based independent creative studio, working with brands to tell stories across film, photography, animation, and podcast production. This week we spoke to Rachel King, Founder and EP, to discuss how they work directly with brands,...
Posted by: Creativepool Editorial
“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...
Posted by: Creativepool Editorial
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: Introduction Rise Peak Decline Obsolescence This 20-year cycle is still present today for macrotrends,...
Posted by: WMH&I
This week, we're shining our member spotlight on Georgia Rowe, Creative Director at Hot Creative, a leading boutique full service design studio offering creative solutions across marketing, advertising and design. She has been working professionally...
Posted by: Creativepool Editorial
Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...
Posted by: Creativepool Editorial
For most people, fonts are not something to spend a lot of time considering. Yes, most of us have a perfectly rational hatred for comic sans but aside from that, a font is surely little more than an afterthought for a designer, right? Not at...
Posted by: Benjamin Hiorns
Al Gillies is a creative that doesn’t try to pigeonhole himself. Indeed, he describes himself not only as a photographer but as a content manager and even radio presenter. His photography work itself is just as eclectic as his skillset....
Posted by: Creativepool Editorial
Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...
Posted by: Creativepool Editorial
Sometimes, the world needs to be seen in two dimensions to underline just how absurd and surprisingly simple everything really is at its core. This is particularly true in today’s perpetual clown world existence. So, this week we thought...
Posted by: Creativepool Editorial
It’s been the most competitive Christmas ad season ever. People want a reason to smile, and brands have pulled out all the stops to provide it with a series of feelgood festive ads. Advertising effectiveness company System1 have unveiled their...
Posted by: Creativepool Editorial
2022 has been quite a year for social media platforms with the likes of TikTok booming and Twitter facing uncertainty following Elon Musk’s takeover. Hayley Jones, the Head of Social at The PHA Group has shared her thoughts on this year in...
Posted by: Creativepool Editorial
Cristina Clementel is a freelance artist and architect, living and working between London and Italy. She grew up with a passion for drawing in a small town in the Italian mountains but moved to Venice to pursue a degree in Architecture. But...
Posted by: Creativepool Editorial
Independent brand and design studio ico Design recently announced the launch of Humanity FC, a creative response to the upcoming World Cup in Qatar. Humanity FC brings together 32 international creatives of 27 nationalities, to help create one...
Posted by: Creativepool Editorial
For its Christmas appeal this year, UNICEF enlisted the talents of Banjoman’s Dermot Malone to direct ‘Just A Little’, a moving campaign that takes a fresh look at the gift of giving. The spot centres on Hannah, a child struggling...
Posted by: Creativepool Editorial
Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...
Posted by: Creativepool Editorial
This week we’re getting to know former Engine Creative Director and current ECD at The Brooklyn Brothers, Orlando Warner. While he’s only been in his ECD role for a few months, Orlando has already been making waves over at Brooklyn...
Posted by: Creativepool Editorial
From branding and identity to digital illustration, Gracie Healey is a creative that wears all sorts of creative hats but calls herself a graphic designer an illustrator for the sake of convenience. She’s spent the last decade working in...
Posted by: Creativepool Editorial
A Canadian bank recently partnered with Homes for Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes for Heroes’ future build in Kingston, Ontario, and...
Posted by: Creativepool Editorial
In today's crowded media and social landscape, brands continue to search for innovative platforms that can cut through the pop-culture clutter and make an impact, knowing it’s a never-ending race with their competitors. According to its...
Posted by: Creativepool Editorial
We all like to feel like we belong. It’s a pretty fundamental human trait and it’s one that the world of advertising has known all too well for a very long time. But making someone feel like they belong to something isn’t the same...
Posted by: Benjamin Hiorns
While marketing to diverse groups has always been a successful strategy for some brands in order to sell products, it’s now become a priority for all major brands who want to stay relevant. But how well do brands navigate the difficult...
Posted by: Hanover
One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...
Posted by: Matter Of Form
Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to “speak plant.” The RHS boasts...
Posted by: Creativepool Editorial
Until recently alcohol-free beer was seen as something of a joke and there was a definite and unnecessary stigma attached to it. But over the last few years there’s been a genuine concerted effort towards creating decent alcohol-free beers that...
Posted by: Creativepool Editorial