Displaying 1 - 36 of 7262 results
The internet has made a massive difference in the graphic design industry. The marketing landscape has changed a lot, leading to a change in consumer behaviour. And all of this has meant that designers have had to adapt and change to not only keep up...
Posted by: Tony Clarkson
The future of work is hybrid - if you’ve been around the Creativepool Magazine for long enough, you’ve read this many times from me now. While remote work is definitely here to stay, there is still a significant percentage of the...
Posted by: Antonino Lupo
Where to start with the past 12 months? The year 2020 AD has been... interesting to say the least. There isn't a single person, company, agencies or otherwise who can claim not to have been affected by Covid-19. And as we all wait for the vaccines...
Posted by: Creativepool Editorial
You could say that after this year, only a fool would attempt to predict anything about the future. But, foolhardy or not, we can look at the direction of travel of the biggest drivers of change and make some inferences from that. After all, as Bill...
Posted by: Imagination
Grey London - Locozade Energy Lucozade Energy is taking its “Energy Beats Everything” campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between...
Posted by: Creativepool Editorial
Brands and the media will redefine modern masculinity this year- according to Getty Images’ 2018 Visual Trends, released today. ‘Masculinity Undone’ is one of three trends the world leader in visual communications has identified...
Posted by: Getty Images
Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...
Posted by: Magnopus
As this year’s Festival of Creativity draws to a close, it’s safe to say that Cannes 2017 has been predictably unpredictable. From a semen testing app scooping a Grand Prix, through to the epic 17-minute film triumph from, of all brands,...
Posted by: House 337
Note that if you want to hear our thoughts regarding this year's Consumer Electronics Show, you can check out our Top 10 Stories from the show and our examination of the Top Trends revealed at the event. The Empathy Bridge uses AR and sweets to help...
Posted by: Creativepool Editorial
Blogs can do many things. They can inform, entertain and sometimes educate. They can be a useful and more creative platform for someone to write more freely than when they begrudgingly trudge through the corporate work they might have to do for their...
Posted by: Creativepool
Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...
Posted by: Creativepool
Activism is about standing up for your beliefs in a way that could prove detrimental to your own personal or professional life and it’s a stance that has catalysed some of the most important moments and movements in history. Activism has...
Posted by: Benjamin Hiorns
The advertising industry is still operating as it has done for the past 40 years. You only have to look at the share prices of the networks in the space to know this is the case. While we have started to see data and creative companies combining for...
Posted by: Rodney Perry
On a cool November evening, in collaboration with KPMG UK, something pretty darn special took place. We helped bring to life into their recently published customer experience research, which highlights how organisations adopting AI into their...
Posted by: We Are Tilt
Channel 4’s in-house creative agency 4creative has launched a striking campaign for Channel 4’s Change Climate season featuring the business and political elite as you’ve never seen them before - in their carbon skid marked...
Posted by: Creativepool Editorial
There are few qualifications as coveted in the modern world of branding and business as the B Corp classification. In a landscape where green credentials are one of the most important factors for millions of customers when choosing which brands to...
Posted by: Benjamin Hiorns
Fintech brand Wise launched its rebrand in partnership with London-based branding agency Ragged Edge earlier this year. The identity is built from the single creative idea: The World’s Money, reflecting Wise’s vision to change the system,...
Posted by: Creativepool Editorial
In 2020, Vault49 Co-Founder John Glasgow was invited to speak at the Pentawards Festival and joined the international awards jury. At the beginning of 2023, John was appointed Co-President of the jury, and the Vault49 team was asked to be Pentawards'...
Posted by: Creativepool Editorial
Earth Day 2022 is this week, and as we all slowly return to the usual routine of our normal lives, it's undeniable we have been forever changed by a global pandemic to think about the world on a much larger scale. Talk to any creative professional...
Posted by: Creativepool Editorial
I have something of a conflicted personal history with Hermes. My long-suffering other half is a serial online shopper - one of many habits that blossomed over lockdown - so our local delivery driver has become a familiar face over the last two...
Posted by: Benjamin Hiorns
Choosing the right colour for your brand is paramount. When it comes to choosing the colours to feature in your business’s logo, aesthetics are important. However, there are also subconscious ways that colours can make the consumer think, feel...
Posted by: Creativepool Editorial
From Greek philosophy all the way up to The Matrix, people have always been fascinated with the nature of reality, and now the metaverse is creating a brand new one. It’s a concept that’s been building momentum since it was first...
Posted by: Yonder Consulting
Nine times out of ten, our #BehindTheIdea features focus on TV spots and other more naturally ‘exciting’ creative endeavours. This week, however, we’re doing things a little differently and are instead going to be putting the...
Posted by: Creativepool Editorial
Traditionally, theatre advertising campaigns have been OOH. So what do you do when a pandemic forces theatres to close and makes outdoor advertising temporarily out of fashion? Dewynters' answer was to create a new trailer for a unique campaign that...
Posted by: Creativepool Editorial
Marketing agencies make unlikely heroes. Let’s face it, they’re hardly renowned for being forces of good. They’ve been the tarter-upper of, and conduit for, some of society’s most harmful products: cigarettes, alcohol....
Posted by: Woven Agency
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
Another edition of The Annual is ongoing. The Creative Industry’s ‘Most’ Award has evolved much in the past ~6 years, but the core values of the competition have remained the same: to drive positive change in the industry, to lead...
Posted by: Antonino Lupo
Air pollution is deadly. However, as dangerous and fatal as its effects may be, people still perceive them as distant and something that doesn't affect their daily lives. That can only lead to more problems in the near future, and it is for that...
Posted by: Creativepool Editorial
How can creatives change the world? We are just about coming out of a society-shattering pandemic, one that brought a cataclysmic series of changes into our daily habits. With the gap between consumers and brands now shrinking by the day, the...
Posted by: Antonino Lupo
When Covid-19 hit, production (even more than most) was brought down to its knees and forced to adapt or die. Be it with a pivot to remote filming or animation, there was a strong push towards new and fresh ways to do production - and companies such...
Posted by: Creativepool Editorial
We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...
Posted by: Creativepool Editorial
It’s ironic how closed the creative industry is historically renowned to be. It applies to several sectors, from advertising to publishing. Entry level roles are the most coveted for and, for this reason, quite often the most difficult to...
Posted by: Antonino Lupo
We've heard the promises of a hypocritical industry working relentlessly to patch up the holes in representation and diversity. We've seen our own industry fall short of those promises when the Department for Digital, Culture, Media and Sport has...
Posted by: Creativepool Editorial
We hear it all the time - art can change people. Creativity in itself can change people, but we did not know to which extent until we've had a chance to speak with freelance illustrator Jabeen Qadri. Jabeen was stuck in a field of study which made...
Posted by: Creativepool Editorial
If anything, COVID-19 will leave us with plenty to learn. In the past few weeks, the creative industry has worked hard to prove its non-stoppable resilience. From spots shot entirely from home to beautiful art made in isolation, creatives all around...
Posted by: Antonino Lupo
For those who believe in greatness from small beginnings, TC Communication's story is certainly worth hearing. Born 35 years ago as a husband-and-wife team, TCC now works with some of the biggest brands in the world, including O2, Mizuno and...
Posted by: Creativepool Editorial