Displaying 4285 - 4320 of 7786 results
The iconic Deutsche Telekom magenta colour has been used to create a brand new entertainment medium. Created by Saatchi & Saatchi London alongside the telecommunications company, The Lenz App changes the way content can be viewed, bringing about a...
Posted by: Creativepool Editorial
The fact that there are fewer drinkers, drinking less, and on fewer occasions has inspired Carlsberg to face the misconception that all mainstream lagers are the same with a campaign celebrating its Danish provenance. A familiar revitalisation...
Posted by: Heather Deacon
A vanity table optimised specifically for selfies and a rug that helps you avoid walking into walls while VR gaming were among the objects presented at this year's Milan Design Week by Singaporean designer Olivia Lee. They all formed part of her...
Posted by: Creativepool Editorial
To the delight of anyone who enjoys spending hours digging through supermarket fridges, Coca-Cola’s monumentally successful Share a Coke campaign is heading back to the UK, with this year’s campaign swapping out the logos on Coca-Cola,...
Posted by: Benjamin Hiorns
Direct Line has announced the launch of a digital out of home (DOOH) campaign (the first using large scale DOOH roadside formats) in support of its new “Onward Travel” proposition. Tailored to match the conditions that consumers see the...
Posted by: Creativepool Editorial
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with the video advertising specialists at YuMe Inc, recently announced the results of a scientific media trial examining the impact and value of pre-roll, mid-roll,...
Posted by: Creativepool Editorial
Samsung, along with marketing partners Leo Burnett and Turner Duckworth, recently began rolling out an integrated brand and product campaign following the unveiling of the Samsung Galaxy S8 in late March. “The New Normal” and “Breaking Out”...
Posted by: Creativepool Editorial
Halifax has collaborated with Greenhouse GroupM and the contextual advertising specialists at Kinetic to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily engaged with...
Posted by: Creativepool Editorial
Hoot Comedy Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...
Posted by: Creativepool Editorial
This week saw the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album “Humanz,” to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the...
Posted by: Creativepool Editorial
We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...
Posted by: Pentasia UK
In the rush to pin the butterfly of ‘experience’, are over-complex strategy creating their own problems, rather than helping deliver better customer services? It’s my contention that over-complicated ‘road maps’ of...
Posted by: Richard
Arcade Editor Greg Scruton and Timber’s team of visual effects artists have joined forces in the masterful execution of postproduction elements for Kendrick Lamar’s highly-anticipated music video, “Humble.” Scruton’s...
Posted by: Hype
The world of technology is constantly developing and we are charged with the task of staying ahead of the game in order to keep up with the latest trends in Next Gen broadcast and consumer electronics. As an industry that continuously encounters...
Posted by: The Crewing Company
Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...
Posted by: Southpaw
Tell us a bit about yourself? My names Nayaab Tania, I'm 21 years old and a Stylist/Director based in London. Most challenging job to date? It would have to be the Adidas x Bape Campaign that I styled. I felt the pressure on this shoot as it was...
Posted by: DMB Represents
WOW - A LONG overdue Beach Meets chat today with the AMAZING Rosy Nicholas: prop maker, illustrator, set designer, fashion designer, teacher, and craftswoman extraordinaire. We first met Rosy back in 2008 when she was working at Lazy Oaf - whom she...
Posted by: Beach London
12 months, 79 spreadsheets, 85.6GB worth of page designs, 90 design templates, 682.75 hours of coding, 137 Google Hangouts and four flights across 34,000 kilometers later and Amys.com was born. Find out how we did it here. This post reflects on our...
Posted by: Superrb
I must admit to being slightly addicted to books about how people are persuaded to buy things. Yet the very preponderance of such books indicates that there are very many competing opinions and theories of 'How we decide’ (also the title of one...
Posted by: Steve Osborne
In a bid to smash the mold of the traditional agency demographic, Wunderman opened its entry level recruitment scheme to non-graduates for the first time with the launch of Wunder Hunter - a recruitment platform that targets university alumni...
Posted by: Kate Lewin
Grayson Perry is working with London-based architects Apparata on an affordable-housing scheme with integrated studios for artists located in Barking, east London. A House for Artists is designed to provide relatively low-cost rental accommodation...
Posted by: Creativepool Editorial
This week sees the launch of B&Q’s latest TV spot, part of its fully integrated Spring campaign from WCRS. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution,...
Posted by: Creativepool Editorial
ITV is partnering with VR production company VR City and media agency Goodstuff to showcase the highlights of The Randox Health Grand National in virtual reality, following the success of the broadcaster’s recent ground-breaking VR campaign for...
Posted by: Creativepool Editorial
When Pepsi dropped their no-doubt incredibly expensive and undeniably ambitious new ad earlier this week, they probably had no idea that, by week's end, the spot would have dominated global headlines, which is particularly impressive, given the...
Posted by: Creativepool Editorial
AKQA Italy Umberto Basso has been appointed as Managing Director of AKQA in Italy. Prior to this role, Umberto was Head of Emerging Technology at AKQA, and will now report into Matthew Bain, International Managing Director. Umberto will oversee AKQA...
Posted by: Creativepool Editorial
Aardman – Las Iguanas Aardman, the Bristol-based animation studio best known for the Wallace and Gromit films, has rebranded the kid’s menu at Latin American restaurant chain Las Iguanas. Aardman, who are renowned for developing lovable...
Posted by: Creativepool Editorial
Equal Pay Day (April 4) is a movement dedicated to showing how much further into the year a woman, on average, must work to earn what her male counterpart earned the previous year. The day, originated by the National Committee on Pay Equality (NCPE)...
Posted by: Benjamin Hiorns
Third Age Creativity: The future of the creative world by Duan Evans, International Executive Creative Director at AKQA Think for a second - what do you think is the most amazing thing created by mankind? Is it a city like New York, or a single...
Posted by: Creativepool Editorial
Despite ongoing fears and speculation that robots could steal British jobs, new data reveals that the majority of industry professionals (63.3%) have never witnessed job losses as a result of the introduction of robots or automated processes....
Posted by: Creativepool Editorial
The Premier League is launching its first-ever unsponsored ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer’s inspirational poem...
Posted by: Creativepool Editorial
Conran Design Group has collaborated with the “emotion analytics company” Adoreboard in a study of the Pharmaceutical industry, to measure how emotionally connected pharma brands are to their audiences through social media and the impact...
Posted by: Creativepool Editorial
Cancer Research UK is launching “The Breath Test” in the UK; a new outdoor, experiential, social, guerrilla, press and radio campaign that aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO...
Posted by: Creativepool Editorial
A brand new one-stop platform for reading and learning has launched in the UK. Aimed at young families, Ebookadabra is the first subscription based e-reading app for kids. Hot on the heels of new research that shows how supported and structured...
Posted by: Creativepool Editorial
Whilst Teresa May attempts to frantically backpedal expectation and one half of the UK prepares to devour the other half in a divisive move of unprecedented (at least in terms of sheer scale) madness, the video game industry in the UK is quietly...
Posted by: Benjamin Hiorns
Sky will unveil its latest advertising campaign tomorrow to promote the launch of Sky Mobile. The campaign reveals Sky’s new brand positioning “Say Hello,” which introduces customers to more choice, more flexibility, more control...
Posted by: Creativepool Editorial
Passion Animation Studios and Gorillaz continue their groundbreaking partnership in collaboration with Google Spotlight Stories with the release of a six-minute Jamie Hewlett-directed epic animated VR film, featuring four tracks from the animated...
Posted by: Creativepool Editorial