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The Week in Tech

The man with the Bionic eyes In yet another case of reality catching up with science fiction, an elderly man in the UK has had his sight partially restored thanks to a cutting-edge, bionic retinal implant which converts images from a miniature...

Posted by: Creativepool Editorial
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Top Ads of the Week

Coca-Cola get into the spirit of the Rugby World Cup Coca-Cola Great Britain has launched its Rugby World Cup 2015 campaign, which looks to excite the nation ahead of the Tournament later this year. As official soft drink, water and sport drinks...

Posted by: Creativepool Editorial
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Leaders

The Week in Advertising

The Martin Agency – Geico The Martin Agency scooped well-deserved Grand prix at Cannes last month for its brilliant take on pre-roll ads with “Unskippable,” ad for US car insurer Geico, and the agency is displaying that same acerbic humour...

Posted by: Benjamin Hiorns
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Leaders

The Week in Advertising

Grey London attach a jet pack to a squirrel Yes, you read that right, and no, there were no actual squirrels harmed in the making of this spot. As far as I'm aware at least. The spot by Grey London celebrates the launch of McVitie's new Breakfast...

Posted by: Benjamin Hiorns
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Agency of the Week: Saatchi & Saatchi London

This week we're featuring a trio of campaigns from Saatchi London, all of which dropped this week and all of which showcase the agency's unique, defiantly offbeat British sense of humour. Babies show off their poo faces for Pampers Now matter how...

Posted by: Creativepool Editorial
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Top 10 Hires of the Week

The Partners Brand consultancy The Partners, has appointed award-winning creative director Peter Henshaw as leader of creative for the agency’s Health Team. Peter will lead global relationships with Novo Nordisk, AstraZeneca, The International...

Posted by: Creativepool Editorial
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Online ads are too annoying says Larry Page

There was a sticky period in the evolution of the World Wide Web. This was the time when developers and advertisers seized on pop-up technology, but before any ad-blocker software was available to mitigate it. If memory serves, it lasted about a year...

Posted by: Magnus Shaw
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Amazing In Motion: The new Lexus Hoverboard

Back to the Future 2 promised much of 2015. It promised us self-tying shoelaces, flying cars, 19 Jaws films, and hoverboards, neither of which have materialised in the public realm at the time of writing. This could all be set to change though,...

Posted by: Benjamin Hiorns
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Thinkmodo finds the strongest Meter Maid in NYC

Thinkmodo have made yet another viral video (remember their Devil Baby ad?), and this time its not as scary and a bit more believable. Or at least, it’s believable that a New York City taxi driver and Meter Maid could get into a huge argument....

Posted by: Creativepool Editorial
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The "Crowdsourceress" does it again with a Limited Edition print

Have you heard the tales of the Crowdsourceress? Real name Alex Daly, Crowdfunding success rate: 100%. She’s the brains behind Vann Alexandra, a client based service that brings campaigns to the likes of Indiegogo and Kickstarter. And the...

Posted by: Creativepool Editorial
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Trippy Face-Pulling Ad Targets A New Generation For Honda

"What if you could find that sweet spot? Where everything is just the way you want?". Honda is pitching their new 2016 HR-V Crossover as a new type of car category, specifically for urbanites in their mid-20s. Honda Senior-VP/General Manager Jeff...

Posted by: Creativepool Editorial
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Alfa Romeo paint Instagram red

Doner recently unveiled a brand new (and very colourful) integrated campaign for Alfa Romeo. The “Made of Red” campaign strives to encapsulate the passion and attitude evoked by the colour red, a colour which is so integral to the Italian luxury...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Final Oculus Rift Designs confirmed The Oculus Rift is almost ready to meet its public, with the much hyped virtual reality headset due to hit shelves next year. The final design for the set was recently unveiled, and whilst it hasn't altered...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

The Green Party - Change The Tune Unlike the US position, political parties in the UK aren't permitted to buy up airtime for promotional purposes. They are, however, allocated pre-arranged slots on which to display their wares - and this is the...

Posted by: Magnus Shaw
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Car safety innovation designed by kids to save their parents

A new campaign from Volkswagen New Zealand and Colenso BBDO aims to answer the question; “Can a simple child's drawing make their parents drive safer?” The answer would appear to be a clear and resounding yes. Volkswagen, of course, has...

Posted by: Creativepool Editorial
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Bazillion Pictures Showcases Its ‘Strong Roots’ In Animation

‘Strong roots. Endless possibilities’ is the central message of Woodruff Sweitzer’s award-winning broadcast campaign for Boone County National Bank (BCNB). Bazillion Pictures’ fresh style and compelling visual storytelling...

Posted by: Bazillion Pictures
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The Caledonian Sleeper service gets a luxurious makeover

The London-to-Scotland rail Caledonian Sleeper service that exists to carry Londoners and Scots back and forth in great comfort, is to be given a complete overhaul with new branding by Weber Shandwick and new train interior designs from Ian Smith...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Large Hadron Collider: Round Two Remember a few years ago when they turned the Large Hadron Collider at CERN on for the first time and half the population seemed to fear that a global catastrophe was imminent? We all just, kind of forgot about it...

Posted by: Benjamin Hiorns
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Account Wins of the Week

Vivid Sydney M&C Saatchi’s Bang PR has been appointed to represent the Vivid Sydney festival for the second year running after a competitive agency pitch.

 Vivid Sydney is a festival of light that transforms the Harbour City with its...

Posted by: Creativepool Editorial
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Smart Car prove that size doesn't matter

Whilst in the western world we appear to shy away from anything small and cute (tries not to make an obvious dirty joke), in the East, smaller is always better. From technology and architecture, to food and even living space, the lack of space...

Posted by: Benjamin Hiorns
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Business Roundup

Royal Caribbean Norwegian cruise line brand Royal Caribbean International is thought to be reviewing its global creative agency business, with a decision expected to arrive by May. JWT, the incumbent agency, is expected to defend their title in the...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Apple rev their (silent) engines If recent rumours are to be believed, it appears Apple are no longer content with simply ruling the gadget roost, they want to conquer the automotive world too. According to The Wall Street Journal, the tech giants...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising - Superbowl Special

Jamie Casino - Casino's Law It's hard to overstate the importance of the Superbowl to Americans. Ostensibly a sports final, it's actually a televisual event which unites the country annually - and the commercial breaks are just as important as the...

Posted by: Magnus Shaw
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Leaders

The Week In Advertising

eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...

Posted by: Magnus Shaw
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Leaders

CES 2015 Roundup

Last week saw the great, the good and anyone else even remotely involved in the world of electronics descending upon the Convention Centre in Las Vegas for the 2015 International Consumer Electronics Show. I already covered a few of the more...

Posted by: Benjamin Hiorns
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Leaders

Will 2015 be the year of the Smartwatch?

At the 2015 Consumer Electronics Show, which is due to take place in Las Vegas this week, it would appear a fair amount of the unveiled technology will be taking a more intimate route than in years past. We're referring, of course, to smartwatches,...

Posted by: Creativepool Editorial
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Leaders

A full tank of petrol for £2.80?

The UK arm of Kia Motors has teamed up with VCCPme to create a unique interactive publicity stunt to promote the first, fully electric Kia car; the Kia Soul EV. The stunt works on the campaign tagline, “The Power To Surprise,” and took...

Posted by: Benjamin Hiorns
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Leaders

Uber hits Leeds and courts Spotify

Uber is the revolutionary taxi service that's taken the US by storm and is set to make a similar impression over here as it moves into its third English City; Leeds, following successful debuts in London and Manchester. The Uber technology platform...

Posted by: Benjamin Hiorns
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Jaguar unveil another high-profile cinematic ad for new campaign

Earlier today, Jaguar launched its new “British Intelligence” global marketing campaign, which is being led by a cinematic 30-second TV ad starring X-Men actor Nicholas Hoult and the new “Why Jaguar” landing page on the...

Posted by: Benjamin Hiorns
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Leaders

Has Volvo Once Again Made The Next Big YouTube Hit?

Last year's Epic Split, in which Jean-Claude Van Damme balanced precariously (and hilariously) between two lorries, was a huge YouTube success with more than 70 million views, as well as making a big impression on advertising awards worldwide taking...

Posted by: Creativepool
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Leaders

Google+ Hangouts and Car Shopping

Toyota has launched a campaign which allows users to customize their 2014 Toyota Corolla car while chatting with their friends in a Google+ Hangout. They are looking to drive engagement and appeal to young first-time buyers by letting the users take...

Posted by: Creativepool

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