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Leaders

The latest updates in the VR landscape

With E3 commencing this week, and the eyes of the tech world honed in on LA, I thought it was about time to take a look at some of the more esoteric news stories of the past week regarding virtual reality, which is bound to be the presiding HOT TOPIC...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

MeringCarson This week, MeringCarson, the advertising agency focused on brands, companies and organisations who are in the business of experiences - destinations, products, entertainment, and social movements, announced the promotion of two long...

Posted by: Creativepool Editorial
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Leaders

Tony Blair asked AllofUs to reinvent his educational platform

The internet is, by and large and on balance, a force for good in the world. We honestly believe that. It's also a place where people are free to reinvent themselves, largely free of prejudice. So, even with our misgivings regarding former prime...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Perfecting the IoT, 3D Printed Motorbikes & VR Porn at E3

Carlo Ratti's very personal IOT office The internet of things is one of those terms that gets bandied around a lot, but few people actually understand. Italian architect Carlo Ratti, is the exception to that rule. Ratti has designed a system for an...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From the Ministry of Sound to the Peace Corps

Spin - Ministry of Sound Spin has created a surprisingly sparse new identity for the Ministry of Sound nightclub brand, which aims to highlight the spiky, irreverent qualities of the brand, while respecting its heritage and embracing its future....

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Ogilvy & Mather Ogilvy & Mather has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for the Dove account. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis...

Posted by: Creativepool Editorial
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Inspiration

Guide to Computing: INK and Docubyte

INK’s James Ball, aka Docubyte, discusses the thought process behind the G​uide to Computing photo series ... Guide to Computing Guide to Computing represents the first release of a body of work documenting the beginning of our computing...

Posted by: INK
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Leaders

We Believers design edible beer packaging to save marine life

I love beer. I love almost everything about it. I love it's eclectic nature, the community behind it, the fact you can have more than a few without dissolving into a raving loon, and the hoppy, bitter taste that lingers in your mouth just long enough...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From the Tate Modern to STÓR

Peter Saville/Morph - Tate Modern British graphic design legend Peter Saville is the mastermind behind the new graphic identity for the Tate Modern art gallery; a colourful model of the complex itself that includes the new Herzog & de Meuron...

Posted by: Creativepool Editorial
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Leaders

Carnage: The UK’s first production company for car brands

It's rare indeed for an agency to limit itself to one specific area of the market, and rarer still for it to do so of its own accord from the get-go, but that's exactly what Ben Hampshire, former Managing Director of The Mill LA, has decided to do...

Posted by: Creativepool Editorial
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Leaders

Catch put some Cats on a Plane for Thomas Cook

Everyone knows that cats are essentially the gatekeepers of the internet, and as long as they continue to be cute, cuddly and prone to fits of random insanity, agencies and brands alike will continue to utilise their charms in all manner of inventive...

Posted by: Creativepool Editorial
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Workshop

How to find work as a freelancer

One of the most important things you’ll ever learn as a freelancer is that you’re never unemployed, you’re self-employed. You provide a service which means you’re a business and you work for that business. Like any business, you won’t get...

Posted by: Boox
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Workshop

The benefits of getting an agent

Getting an agent Agents promote creatives in a number of ways, including, on their websites, by personal one-to-one presentations to commissioning art directors/buyers and direct email-shots. Promotions can take the form of postcards, desktop...

Posted by: Creativepool
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Leaders

Top 10 Hires of the Week

Industry Garrett Reil has joined the global brand consultancy Industry as Creative Director, following a three year stint at FutureBrand. In his newly created role, Reil will have a remit to grow and develop the creative team, with creative...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

J. Walter Thompson London - KitKat Crossy Road FOR REAL In a piece of advertising that will absolutely delight casual commuter gamers and probably annoy almost everyone else, J. Walter Thompson London has created a full-size real-life version of...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Working in chalk and cheese with Studio C&C

Studio C&C is design duo Adam and Donal, who complement each other's strengths to produce collaborative design, art, publishing and fashion pieces. Their trippy, tropical style caught our eye... First off tell us who you guys are, what you create...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

mcgarrybowen Jason Gonsalves has been announced as the new UK CEO for mcgarrybowen. Gonsalves joins from BBH London, where he most recently served as Chief Strategy Officer. He has a strong leadership pedigree, and is almost unique in making the...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Elon Musk, Odd Matter Studio & an Alphabet of Light

Elon Musk sends a Dragon to Mars This week, SpaceX, the aerospace manufacturer founded by Tesla CEO Elon Musk, announced its plans to send unmanned Dragon spacecrafts to Mars by 2018. These initial missions will reportedly inform them of the...

Posted by: Benjamin Hiorns
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Leaders

Netflix brighten our browsers with the Kimmifier

As a impatient man in his (VERY early) thirties with a fibre optic broadband connection and an addictive personality, I've fallen head over heels for Netflix and it's seemingly endless stream of quality original shows, to the extent that my Friday...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: MEC

Wavemaker: Specialist content division By far and away the biggest news for MEC this month has been the launch of its specialist content division; MEC Wavemaker, which consolidates MEC’s content strategy, social, partnerships and experiential,...

Posted by: Creativepool Editorial
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Leaders

MIA teams up with H&M to encourage us to recycle our garments

Kicking off the first annual World Recycle Week on April 18, the goal of the “Rewear It” campaign, is to collect 1,000 Tons of used clothing at H&M stores worldwide, and keep them out of landfills by recycling them. It's rare indeed for...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

DDB New York DDB New York has dramatically expanded its strategy department with five new hires: Director of Content Strategy Tim Polder, Director of Social Strategy Chiara Martini, Associate Planning Director Neil Simpson, Social Strategist Amanda...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Getting super-fresh with Magdalena Piehl

We're huge fans of Magdalena Piehl's super-fresh Art Direction for brands including Cheap Monday and Topshop. We caught up with the Studio Piehl founder to find out what's got her excited and what advice she wishes she'd been given along the...

Posted by: Kate Lewin
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Leaders

The Latest Highlights & Trends in Tech

Hitman recreated IRL and controlled by The Chuckle Brothers The Chuckle Brothers play real-life Hitman IO Interactive's popular Hitman franchise was adapted into a big budget real-life interactive experience this week by production company Realm...

Posted by: Benjamin Hiorns
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Inspiration

10 unusual things you'll find in a Google office...

Okay, we know their tax-paying record is a bit wobbly. And they caved in to the Chinese censors way too easily. And they're keeping a troubling amount of data on us all. But don't you fancy working for Google - even if it's just for a week or two....

Posted by: Magnus Shaw
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Leaders

Tim Nicholls uncovers the lost beauty of the Artcade

Some of my fondest childhood memories involve cycling to the local arcade with a handful of 20 pence pieces and experiencing the kind of immersive experiences my Sega Mega Drive simply couldn't offer. Of course, with the passing of time and the march...

Posted by: Benjamin Hiorns
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Features

Dubai Lynx Live: Christian Waitzinger Interview

Furthering our partnership with the Dubai Lynx International Festival of Creativity in its 10th year, Creativepool Founder Michael Tomes (trying on his best German accent) sat down with Sapient Nitro's Continental European ECD Christian Waitzinger...

Posted by: Creativepool
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Features

Dubai Lynx Live: Bharat Thakrar Interview

Continuing our extensive coverage of the 10th annual Dubai Lynx International Festival of Creativity, Creativepool founder Michael Tomes sat down with Bharat Thakrar, CEO of WPP Scangroup, one of Africa’s leading marketing and communications...

Posted by: Creativepool
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Features

Dubai Lynx Live: Rod Findley Interview

As part of our continued coverage of the Dubai Lynx International Festival of Creativity, which is celebrating its 10th birthday this year, Creativepool founder Michael Tomes sat down with Rod Findley, Executive Creative Director at global creative...

Posted by: Creativepool
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Leaders

Top 10 Hires of the Week

DDB New York DDB Worldwide has announced the appointment of three executive creative directors at DDB New York. After a strong year of new business growth in 2015, including Pure Leaf, Qualcomm and Huawei, the agency is increasing its creative...

Posted by: Creativepool Editorial
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Leaders

Design Thinkers Academy launches in UK

The Design Thinkers Academy is launching in the UK to offer design thinking training for leadership teams at large organisations. The academy was founded in Amsterdam in 2011, and has spent the last 5 years working with hundreds of organisations,...

Posted by: Creativepool Editorial
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Industry

The Deep Dive Report: Rights Here, Right Now

Celebrity sells. It’s a marketing device that can be traced back to the 1760s when Josiah Wedgewood used Royal endorsements to create an aura around his pottery and make the Wedgewood name famous. Later, author Mark Twain licensed his name to...

Posted by: Creativepool Editorial
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Leaders

Ellie Goulding follows in Mark Ronson's footsteps for Mastercard campaign

We recently reported on the collaboration between Mark Ronson and Mastercard, which saw the producer teaming up with a few musical fans to record a unique cover version of his iconic “Uptown Funk” hit. Now it's the turn of BRIT Award winning...

Posted by: Creativepool Editorial
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Inspiration

Paperboyo: Clearly cut out for success

Richard McCormack - aka @Paperboyo on Instagram - is a man on a mission; a mission to interpret famous landmarks in an original and ingenious way. Like a non-permanent graffiti artist, he is the cardboard cut-out equivalent of Banksy. Certainly his...

Posted by: Ashley Morrison
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Leaders

Grey London and McVitie's release the cutest app ever!

United Biscuits has launched two brand new initiatives this week as part of its adorable “Sweeet” campaign, which uses cute and cuddly critters in imaginative ways. The first is the latest ad in the iconic sweeet series, but the second...

Posted by: Creativepool Editorial
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Leaders

Top Ten Hires of the Week

Grey Group James R. Heekin III, Chairman and CEO of the Grey Group, has announced the promotion of Michael Houston, to Global President of Grey. Houston served most recently as CEO of Grey North America. In his expanded new worldwide leadership...

Posted by: Creativepool Editorial

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