Displaying 2953 - 2988 of 4019 results
BBDO Abbe Hale joined BBDO this week as global business director across the network's Fonterra accounts. She will be based out of Singapore and will report to Jean-Paul Burge, president of BBDO Southeast Asia and CEO of BBDO Singapore. She joins...
Posted by: Creativepool Editorial
Mars recently gave Americans a taste of the brand new 30-second Snickers commercial that will be airing during the highly coveted first quarter period of this year's Super Bowl. The spot is a parodic riff on the classic sitcom The Brady Bunch, only...
Posted by: Creativepool Editorial
In a new fully integrated campaign from M&C Saatchi, NatWest use the metaphor of the classic party game, musical chairs, to promote the bank's decision to end introductory teaser rates on savings accounts and credit cards. The campaign will run...
Posted by: Creativepool Editorial
BBDO Worldwide has officially been named the world's most awarded agency network across all marketing communication disciplines after topping the 2014 Directory Big Won, an annual report based on 5,138 pieces of work from 1,667 agencies around the...
Posted by: Creativepool Editorial
Fitness First is the world's largest privately owned health club group with over 540 clubs worldwide and over 1 million members in 21 countries. In London alone there are over 40 clubs, each stocked with state-of-the art gym equipment, and staffed by...
Posted by: Creativepool Editorial
The Honey Monster was really starting to show his age when the official Sugar Puffs mascot was benched back in 2010, but it would appear he's due a comeback in his autumn years. Having originally been created by the advertising legend John Webster...
Posted by: Benjamin Hiorns
Though Newcastle Brown Ale, the Heineken-owned British beer brand that is surprisingly popular across the pond, lack the finances to buy a national TV ad during the 2015 Super Bowl, they have struck upon an ingenious way in which to buy regional TV...
Posted by: Creativepool Editorial
BBH - Tesco In yet another big move under new CEO Dave Lewis, Tesco has replaced Wieden + Kennedy as its advertising agency of record with BBH. The appointment, which is worth £110 million, means that BBH will be severing ties with rival...
Posted by: Creativepool Editorial
eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...
Posted by: Magnus Shaw
In its first TV campaign for Young's Seafood since winning the account last Summer, Quiet Storm has hired Shakespeare in Love and Shrek star Rupert Everett to voice a fish-obsessed cat called Malcolm. The multi-million pound campaign hopes to...
Posted by: Creativepool Editorial
This week, Macmillan Cancer Support has launched a new brand campaign from VCCP, which builds on the charity's message that those suffering from cancer should never need to feel like they're alone. It's a sad fact, but most of us will be affected by...
Posted by: Creativepool Editorial
In a new film created by BBH, London's St John Ambulance has hired an enviable roll call of comedians and veteran actors to voice characters in an animated short that bears more than a passing resemblance to the classic Disney film, Toy Story. The...
Posted by: Creativepool Editorial
Adidas has kicked off a year-long campaign to promote its Originals line in a big way, with a star-studded spot that aims to challenge the very notion of what it means to be a superstar. The renewed marketing push (one of the largest ever for the...
Posted by: Creativepool Editorial
TBWA\Chiat\Day New York TBWA\Chiat\Day New York has found its new CEO in the form of Rob Schwartz, who move into the (newly created) position from his previous role as global creative president for TBWA Worldwide. He will take charge of all...
Posted by: Creativepool Editorial
Starcom Mediavest Group SMG has been appointed as the media agency partner of du, the Dubai-based integrated telecommunications service provider. The win came after an intensive eight-month, multi-agency pitch, with Starcom coming out on top against...
Posted by: Creativepool Editorial
Warner Brothers - 'American Sniper' All too often, ads for movies contain too much information and far too much of the movie itself. In short, they're a bit desperate. But this is much more like it. Lean, intriguing but giving little of the story...
Posted by: Magnus Shaw
Classically beautiful curved TV from Samsung Samsung's CES 2015 Keynote Speech Samsung chose CES 2015 as the platform from which to unveil their new curved TV designed by the Fuseproject consultancy, which is headed up by famed Swiss designer Yves...
Posted by: Creativepool Editorial
It was announced yesterday that the global pizza chain Domino's will be sponsoring the popular Channel 4 soap Hollyoaks beginning Monday the 21st of January, taking over from the show's current sponsor VO5. The multimillion pound, two-year deal, will...
Posted by: Creativepool Editorial
The brand spanking new year gives us a chance to look back at our Brave Brands of 2014. Exclusive and prestigious, Brave Brand status is given to the brands that successfully break through the white noise to make a statement. It’s about stepping...
Posted by: bluemarlin
After a comprehensive, integrated review that also included Young & Rubicam and JWT, Grey New York, the global advertising network's flagship agency, announced yesterday that it has been selected as the advertising agency-of-record for Pandora, the...
Posted by: Creativepool Editorial
Ah! There you are. I trust the festivities were kind to you? But now, here's 2015 in all its fresh-faced glory. Swollen with potential and pitfalls, what will this new year bring? Frankly, I have no idea - but I do know there are a few troublesome...
Posted by: Magnus Shaw
Two and a Half Men star and stoner icon, Ashton Kutcher, appears in a new advertising campaign from CLM BBDO & Energy BBDO for Extra, the UK's most popular brand of chewing gum. The £15 million marketing campaign will run throughout 2015,...
Posted by: Creativepool Editorial
The UK's largest commercial job board, Reed.co.uk, recently launched its latest advertising campaign, once again based on the character of James Reed, played by comedian and actor, Rufus Jones. The campaign, which officially launched over the weekend...
Posted by: Creativepool Editorial
Fisher-Price, the children's toy manufacturer, has started 2015 with an ad that aims to tug at the heartstrings of mothers and fathers across the world. The 90 second clip, which debuted over the weekend, shows some of the first babies to be born in...
Posted by: Creativepool Editorial
McDonald's are starting 2015 with a complete “Brand transformation” based around the immortal “I'm lovin it” strategy. The transformation hopes to stem haemorrhaging sales for the fast food brand, and instil a more upbeat and...
Posted by: Creativepool Editorial
WPP WPP has appointed Roberto Quarta to its board (starting in January), and are planning to have him step into the role of chairman next summer. The current chairman of Smith & Nephew and IMI will succeed former US ambassador to the UK Philip...
Posted by: Creativepool Editorial
Mediacom Confectionary giant Mars awarded its global media planning account to WPP's Mediacom earlier this week after a consolidation review. The company, which has a global annual spending estimated at $1.5 billion, has, until now, been handled by...
Posted by: Creativepool Editorial
LG take a Quantum leap LG has taken another step in the 4K wars with their new “Quantum Dot” TV, which they are expected to debut at CES 2015. The new QD-equipped set is said to offer a wider colour palette and improved saturation than...
Posted by: Creativepool Editorial
TBWA\Chiat\Day LA has teamed up with The Recording Academy for the eighth year in a row to promote the 57th Annual Grammy Awards, which will take place at the Staples Centre in LA on the 8th of February 2015. Dubbed, “The Grammy Effect,”...
Posted by: Creativepool Editorial
Gloomy alternative rockers, Wild Beasts, have teamed up with Jameson Irish Whisky and animator, Mattis Dovier to create a unique GIF-Novel. With digital design courtesy of M&C Saatchi Sport & Entertainment, the online novel is part of The Jameson...
Posted by: Benjamin Hiorns
Former Countdown host and legendary Football pundit Jeff Stelling will be teaming up with Carlsberg and its below-the-line marketing partners The Marketing Store to address the footballing nation on Boxing Day this year with a “King's...
Posted by: Benjamin Hiorns
In order to raise awareness of the 93,000 homeless people sleeping on the streets in the UK in Christmas, Adot.com, the organisation that aims to “Ignite worldwide awareness of the singular true nature of mankind,” has created a new...
Posted by: Creativepool Editorial
In order to raise awareness of “The Talk” that every African-American parent in America should be having with their children given the recent events involving the tragic deaths of Michael Brown and Eric Garner, The Brotherhood/Sister Sol...
Posted by: Creativepool Editorial
If you were left more than a little confused by a short clip shown during the advertisements of last night's X Factor final on ITV, you were certainly not alone. The video in question featured a collage of bizarre images and aggressive sounds, all...
Posted by: Benjamin Hiorns
Droga5 know it's fun to stay at the YMCA After a competitive review, the YMCA of the USA has selected Droga5 to handle its national brand positioning efforts in a new creative strategy that will launch in 2016. The agency will be charged with...
Posted by: Creativepool Editorial
Ogilvy & Mather continued its seemingly unending winning streak on Wednesday night (December 10) when they took home a total of 31 awards at Campaign Asia's “Agency Network of the Year Awards.” The gala dinner, which took place at the...
Posted by: Creativepool Editorial