Displaying 73 - 108 of 2658 results
Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? My work day starts at 8:30am and ends at 5:30pm and typically includes both working in the business and working on the business. As Chief Strategy Officer, I’m responsible...
Posted by: Creativepool Editorial
This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...
Posted by: Benjamin Hiorns
How did you get into the industry? A few years ago, I booked a one-way ticket to Los Angeles to follow a one year directing certificate. I started working as a production assistant on sets while I was there. I then started producing my own short...
Posted by: Creativepool Editorial
While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...
Posted by: Benjamin Hiorns
For a very special company spotlight feature this week, we sat down with Bickerstaff CEO Veronika Selega, Creative Director Ilia Anufrienko and Senior Copywriter Andrii Bezliudnyi to discuss the challenges of working in war time and how creativity...
Posted by: Creativepool Editorial
Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...
Posted by: Creativepool Editorial
Businesses fade, brands endure; author Andréa Albright argues that while businesses may fade into obscurity, brands possess the remarkable ability to endure indefinitely. This compelling premise challenges the traditional mindset surrounding...
Posted by: Creativepool Editorial
This week we caught up with Dan Keefe, Head of We Are Social Studios, to discuss what it truly means to be a specialist agency in 2023. How was Studios born and where are you based? Studios is based at We Are Social’s London office in...
Posted by: Creativepool Editorial
Sex toy and lingerie retailer Ann Summers is looking to destigmatise cervical smear tests and communicate their vital importance to women with its latest integrated campaign. The social-first campaign was launched at the beginning of National...
Posted by: Creativepool Editorial
Plant-based pioneer, BOL Foods, recently unveiled a new creative direction for the brand. Its previous slogan “Eat plants, love life” will be replaced with a new lifestyle-centric positioning - “Bring On Life”. The...
Posted by: Creativepool Editorial
Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...
Posted by: Creativepool Editorial
How did you get into the industry? I think it was destined. Both my parents were in PR and media…but more importantly India in the early 90s had only one tv channel and a lot of the programming was coma inducing. For example, prime time tv...
Posted by: Creativepool Editorial
There are few brands as highly coveted as Disney. This year marks 100 years since Walt Disney first stepped onto the global stage with the iconic Steamboat Willy cartoon and heralded the birth of modern animated cinema and in those ten decades, to...
Posted by: Benjamin Hiorns
This week, we spoke to Richard Morris, Partner at independent creative company Whistlejacket. He spoke about the humble beginnings of the agency just under 10 years ago, its recent pivot to a hybrid working model and how us creative humans MUST...
Posted by: Creativepool Editorial
Wonder Vision is a creative production studio driven by design and obsessed with detail. Starting with powerful ideas, they solve content production challenges for some of the world’s most ambitious brands. This week, we caught up with...
Posted by: Creativepool Editorial
By Dale Barnett, Insights Editor at Influencer Intelligence Nostalgia Marketing is a common strategy used to associate the target audience’s positive emotions about the past with a product or service to boost sales. Marketers use references to...
Posted by: Creativepool Editorial
This week, we’re heading across the pond to speak to David Bernstein, Chief Creative Officer at The Gate NY. How was your company born and where are you based? Our company was born 151 years ago. And while its name and ownership has changed a...
Posted by: Creativepool Editorial
Mark runs Sweathead, a strategy training company with a community of 18,000 strategists and a podcast with over 1.3 million listens. In recent years, he's consulted and trained companies like Wall Street Journal, Twitter, Complex Media, EA Games,...
Posted by: Creativepool Editorial
How did you get into the industry? Since I remember I have always been creative and good at art. When I was 11 I found photoshop on the computer and got really good at photo manipulation. However, after completing my university degree in Business...
Posted by: Creativepool Editorial
This week we're shining our company spotlight on an award-winning creative company named Independent Agency of the Year by Campaign and Small Agency of the Year by Adweek. JOAN is all about inclusion and diversity and its Co-Founder and Chief...
Posted by: Creativepool Editorial
For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...
Posted by: Creativepool Editorial
If Cannes Lions 2022 has a singular united theme, it was “purpose.” Indeed, it’s perhaps been the unifying theme for the last decade. In the ensuing 12 months, however, we’ve all been purposed to death so when it came to the...
Posted by: Benjamin Hiorns
Hill+Knowlton Strategies is a global public relations consulting company, with over 80 offices in more than 40 countries that aims to “deliver deep sector knowledge and public relations expertise to solve complex communications...
Posted by: Creativepool Editorial
Hitchcock Michalski is a branding agency that strives to deliver useful, actionable brand solutions and “build distinctive brands”. According to founding partner Maciek Michalski, “Distinctiveness is a brand looking like itself and...
Posted by: Creativepool Editorial
How did you get into the industry? A combination of both luck and being in the right place at the right time! Having taught myself HTML and a bit of Photoshop 4 (plus the fact I could draw/illustrate which came in handy - I think that was the...
Posted by: Creativepool Editorial
“Apple can do no wrong.” This was a mantra that seemed to permeate the first two decades of the century, when innovation after innovation continued to spill out of Steve Jobs like a golden faucet. Tim Cook is no Steve Jobs. While...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? As MD of Studio PI, an artist management and production agency, no day is the same for me. Every day involves managing a number of projects, the content of which varies on a...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...
Posted by: Creativepool Editorial
adam&eveDDB recently named Nikki Cramphorn and Sally Pritchett as Joint Heads of Integrated Production. The pair are responsible for leading the agency’s production department across all creative mediums. Both Cramphorn and Pritchett have held...
Posted by: Creativepool Editorial
Legendary characters and stories are having a moment in film. Iconic pop culture video game Super Mario Bros. had a box office hit with its animated film amassing $1 billion globally earlier this year, meanwhile, Greta Gerwig’s highly...
Posted by: Creativepool Editorial
In the increasingly fast-paced world of the creative industries, the relentless pursuit of innovation and success generally takes centre stage. However, amidst all the demands, pressures, and deadlines, it is essential to prioritise the wellbeing of...
Posted by: Benjamin Hiorns
How did you get into the industry? Having studied at Bournemouth I always enjoyed being surrounded by creative talent. I never wanted to be a designer but was fascinated by the way people used things, and what made them choose one brand over...
Posted by: Creativepool Editorial
Georges Tertois is Co-Founder and General Manager at Eidgensi, a creative media agency for the new era of the internet. Tell us a bit about your role! Is there a “typical” day? It genuinely is different each day. The question I...
Posted by: Creativepool Editorial
Since the pandemic, our lives have completely changed, with remote learning and remote working much more common. But what does this do to our creative juices? Expanding on the knowledge and know-how design students and those working in design may...
Posted by: Creativepool Editorial