Leaders
£1.5 million research project looks to use data to perfect product design
Scientists at Cardiff University have launched a £1.5 million research project to explore how the design of everyday products such as bikes and cars can be...
Posted by: Creativepool Editorial
Leaders
The robotic installation lighting up Hull for UK City of Culture 2017
Jason Bruges Studio’s latest kinetic installation opened in Hull last Friday (1 December). “Where Do We Go From Here?” is the last major art commission of the...
Posted by: Creativepool Editorial
Leaders
Sony brings Aibo robot dog back to life with added AI
Sony has unveiled a new version of the robot dog it is thought to have killed off over a decade ago and now it comes with artificial intelligence. The tech brand announced this week that it will...
Posted by: Creativepool Editorial
Leaders
Melvæ r & Co - What's Brewing?
It is a little-known fact that Norway has some of the strictest laws in the world when it comes to alcohol. So much so that apart from going to a bar, the only place you can get hold of anything stronger than...
Posted by: Creativepool Editorial
Leaders
Uncommon Creative Studio - Halo Coffee/Headstart
This week saw the launch of Uncommon Creative Studio, which has been built with one singular mission. In a world where people wouldn’t care if most brands disappeared tomorrow, Uncommon wants to...
Posted by: Creativepool Editorial
Leaders
Taylor Herring - Thorpe Park
Taylor Herring has subverted conventional out of home advertising by anchoring the living dead to an ad installation in East London and making commuters wish they were tucked up safely at home. This bizarre experiential...
Posted by: Creativepool Editorial
Leaders
Dyson opens first research and development centre outside UK
Dyson has opened a new Technology Centre in Singapore, its first research and development site outside of the UK. The £330 million investment will see 1,300 staff from the centre...
Posted by: Creativepool Editorial
Leaders
The smartphone-enabled home fertility test
A new sperm testing device allows men to check on their reproductive health without having to go to the doctor. The Yo Sperm Test, developed by Medical Electronic Systems (MES), works through a smartphone...
Posted by: Creativepool Editorial