Displaying 145 - 180 of 225 results
It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...
Posted by: Benjamin Hiorns
It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...
Posted by: Benjamin Hiorns
The electric wallpaper that connects appliances by conductive ink Lines of conductive ink thread between the protruding speakers and light boxes that form this interactive wall display, designed by furniture brand UM Project and wallpaper company...
Posted by: Creativepool Editorial
TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...
Posted by: Creativepool Editorial
When Theresa May announced yesterday morning (18 April, 2017) that it was her intention to hold a snap general election in the UK on June 8 (a move that was since validated earlier today by a vote of 522 to 13), the UK media did what it always does....
Posted by: Benjamin Hiorns
Havas Media - Beats by Dre Apple-owned headphones brand Beats by Dre has picked Havas Media to handle its media planning and buying across EMEA. Havas Media won the business after a competitive pitch againstOMD and the7stars. The media account...
Posted by: Creativepool Editorial
CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...
Posted by: Creativepool Editorial
Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...
Posted by: Benjamin Hiorns
WPA Pinfold - Harvey's Brewery WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with a local artist...
Posted by: Creativepool Editorial
Bonfire Creative Intelligence - Bosch Following a competitive pitch process, Bosch has selected award-winning full service creative consultancy Bonfire Creative Intelligence to design and create POS for key product campaigns across Europe in 2017....
Posted by: Creativepool Editorial
Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...
Posted by: Benjamin Hiorns
OK, that headline might come across as a little bit clickbaity, but it's a pretty shocking statement that is not only true, but indicative of the way celebrity culture has managed to integrate itself within the advertising industry. Matthew...
Posted by: Benjamin Hiorns
Will.i.am gets into the jack-less iPhone headphone game Music producer, TV host and Black Eyed Pea, Will.i.am, has made another foray into the design world, this time with a pair of wireless headphones inspired by the shape of vinyl records. The...
Posted by: Creativepool Editorial
Twitter shuts down Vine, but is it seven seconds too late? In hindsight, the death of Vine was already written in the stars. The seven second video app was the talk of the internet a few years ago, with the app even spawning a few online...
Posted by: Benjamin Hiorns
Huawei and Isobar launch a smartphone livestream from space In a sensational PR stunt last week, Huawei’s newest flagship handset Honor 8 set a new world record for the “Highest smartphone livestream ever.” The stunt was part of an...
Posted by: Benjamin Hiorns
Anyone who has been watching AMC's “Halt and Catch Fire,” which takes place during the computer boom of the mid 1980s (and if you haven't you really should be) will have noticed that online retail transactions between users are actually...
Posted by: Benjamin Hiorns
The UK is facing an epidemic of breeders and smugglers breeding puppies solely for profit. In response, J. Walter Thompson London and the International Fund for Animal Welfare (IFAW) have created Suzy Puppy (a toy dog who may not be all she seems) as...
Posted by: Creativepool Editorial
BMB - Hilton Hotels The BMB agency has been appointed by Hilton Worldwide to lead its social and content strategy across the EMEA region. The agency was appointed to the £9 million account without a pitch and has been tasked with assessing,...
Posted by: Creativepool Editorial
Until quite recently, Matthew McConaughey was seem as more of a punchline than a legitimate actor. A series of poor career decisions led to the formerly well-regarded actor being side-lined as a slack-jawed, indifferent rom-com schlub to act as the...
Posted by: Benjamin Hiorns
Teads, the inventor of outstream video advertising and the world's number one video advertising marketplace, has raised $47 Million of new debt financing, thanks to a bank syndicate including BNPP, Bank of China, HSBC, Banque Palatine and BPI. The...
Posted by: Creativepool Editorial
Studio Science - Octiv Studio Science, a leading design and innovation consultancy, has designed a comprehensive rebranding and repositioning initiative for Octiv, a sales productivity solutions platform formerly known as Tinderbox. The Octiv...
Posted by: Creativepool Editorial
Spin - Ministry of Sound Spin has created a surprisingly sparse new identity for the Ministry of Sound nightclub brand, which aims to highlight the spiky, irreverent qualities of the brand, while respecting its heritage and embracing its future....
Posted by: Creativepool Editorial
BBH London - Audi The very definition of subtle elegance in advertising, this new spot for the Audi R8 sports car from BBH London, is composed of little more than 60 seconds of a car spinning its wheels, but it looks absolutely flawless! Entitled...
Posted by: Benjamin Hiorns
Getting an agent Agents promote creatives in a number of ways, including, on their websites, by personal one-to-one presentations to commissioning art directors/buyers and direct email-shots. Promotions can take the form of postcards, desktop...
Posted by: Creativepool
Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of the Publicis.Sapient platform, unveiled a ground-breaking business-to-business (B2B) commerce experience at the Adobe Summit in Las...
Posted by: Creativepool Editorial
2016 has been widely heralded by all corners of the media as the “Year of VR.” Whether or not this is because they're simply trying to force it to happen or because technology has finally caught up with the concepts we were salivating...
Posted by: Benjamin Hiorns
BBH – Uber Uber has hired Bartle Bogle Hegarty as its first retained creative agency in the UK, in an appointment that follows a pitch process that kicked off at the start of the year and was run directly by the client. Creature had been working...
Posted by: Creativepool Editorial
Arla unveiled a colourful new TV this week ad as part of a new £7 million campaign to launch Arla Best of Both (BOB); the UK’s first fat-free skimmed milk that aims to match the taste of semi-skimmed. BOB is packaged with a distinctive...
Posted by: Creativepool Editorial
Earlier this year I was approached by Sarah Hill to write a piece on creativity in our agency, Hill+Knowlton Strategies, for a new book called #FuturePRoof and some of the things that we have learnt after launching our first *Global Center of...
Posted by: Simon Shaw
Hasan & Partners - Valio Less than a month before the death of Ian “Lemmy” Kilmister, the legendary Motörhead frontman filmed a milk commercial for Finnish dairy giant, Valio. The 40-second video is a remake of an iconic 20-year old...
Posted by: Creativepool Editorial
RKCR/Y&R - BBC One In this imaginative new festive ad for BBC One, an unloved sprout rather aptly named Sprout Boy makes friends with a host of BBC stars including Doctor Who, Luther, Mary Berry and Sherlock. The campaign, which includes a TV trail,...
Posted by: Benjamin Hiorns
This device will stop hackers at the front door Start-up company Dojo Labs has created a connected device designed to scan your home and protect against malware, viruses and cyber attacks. The US-based team of security experts and hackers felt that...
Posted by: Creativepool Editorial
Yesterday (November 10) Fallout 4 was released to its adoring public and my social life for the next fortnight took a tragic blow. Personally I'm only a few hours in thus far, but I can already quite say it offers everything the series' fans have...
Posted by: Benjamin Hiorns
As digital developments continue to revolutionise the rapidity and range of information and marketing messages that are communicated globally, the rapid transfer of ideas has naturally had an impact on the technology and advertising industries...
Posted by: Magnus Shaw
From flats over fire stations to starter homes floating on waterways, the 10 winning designs in the New London Architecture competition to find solutions to London's housing shortage couldn't possibly be more diverse and more ambitious. The ideas...
Posted by: Creativepool Editorial
Visa Europe imagine the future of wearable payments Visa Europe has been working with industrial design students from Central Saint Martins College of Art and Design to develop concepts for new wearable payment devices. They were tasked with...
Posted by: Creativepool Editorial