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Advertising

WPP merges Australian & NZ Businesses with STW Communications Group

WPP, the world's largest holding company, has announced an agreement to merge its Australian and New Zealand businesses with STW Communications Group Limited, thereby increasing its shareholding from 23.6% to 61.5%. The merged group will have...

Posted by: Creativepool Editorial
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Advice

How to convince an angel to fund your start-up

Financing a start-up business can often be one of the most challenging tasks in an entrepreneur’s journey. While some people manage to save enough over a number of years and others may choose to take out a business loan, often the preferred...

Posted by: Reporter
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Technology

Why your small business must invest in cyber security

You'd be forgiven for thinking that, since the internet has been around for such a long time and is used for everything including (and perhaps especially) business, that it's safe to use. And maybe this is why some business owners don’t invest...

Posted by: Reporter
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Inspiration

The stylus is mightier than the sword

In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, rebrand or campaign, it’s easy to feel overwhelmed. Your instinct may be...

Posted by: ifour
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Features

Why your business should invest in influencer marketing

With many businesses still reluctant to invest in influencer marketing, dispelling the misconceptions is the first step to unlocking its full potential. A recent study reported that 80% of marketers plan to continue or increase their influencer...

Posted by: Aaron Brooks
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Features

When silence speaks volumes for brands

Calling all marketers - we carry a responsibility to our brands. The responsibility to only speak when we have something of value to say. There was an article doing the rounds recently written by an influencer who recommended publishing content...

Posted by: ifour
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Features

Hotel branding matters – just not the way you think

“Your brand is what people say about you when you’re not in the room.” I’m not sure Jeff Bezos was talking about hospitality brands here. But he should have been. Logos, typefaces, colour palettes, paper stocks, social media...

Posted by: Creativepool Editorial
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Advice

4 ways co-working spaces can save you money

Whether you own a small business just starting out, are a large one looking to cut costs or a freelancer on a budget, there is one common crucial factor in succeeding or going under - and that’s saving on overhead. This can be an...

Posted by: Elena Willson
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Careers

5 tips on how to be happier at work

Four out of five staff admit to feeling burnt out and 73% expect their stress levels to increase in the near future, according to new research from Workfront, a cloud-based modern work management tool for businesses. With these problems having a...

Posted by: Creativepool Editorial
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Careers

5 ways to maximise your creativity

Following the release of a new report on when UK office workers feel most creative, innovation funding specialist MPA Group gives a guide to boosting your productivity below. Biophilic design Kevin McIntosh is head of design at Chameleo n Business...

Posted by: Creativepool Editorial
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Features

Talking Cannes Lions 2019: Key themes from this year's festival

As the dust settles after another sun-drenched week in the South of France, a selection of industry experts give their views on the key themes in 2019. Aside from the usual networking, parties and late-night Gutter Bar action, here's what else made...

Posted by: Creativepool Editorial
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Advice

Top 3 new business tips for agencies

"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...

Posted by: David Alexander
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Trends

The new era of conscious consumerism

The insatiable rise of the conscious consumer has taken extraordinary effect in the world of retail. The latest edition of Raconteur, in which Matter of Form (MOF) features, states two in three of us claim to be belief-driven buyers. A social...

Posted by: Matter Of Form
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Features

Online vs offline: How valuable is going viral?

‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...

Posted by: Creativepool
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Advice

5 ways to go green and save your business money

Transforming a business into a more environmentally sound operation is becoming a prevalent trend across all industries today. Embracing sustainable, renewable energy sources is crucial in helping our planet in the fight against disastrous climate...

Posted by: Elena Willson
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Features

From looks to leads: 3 steps on making the most of your web traffic

There are almost 1.7 billion sites on the open web, providing internet users with endless browsing options on virtually any topic. Spoilt for choice, users often find themselves searching randomly with no clear idea what they are looking for. Even...

Posted by: Creativepool Editorial
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Trends

UX: The power of listening

Last month, Matter of Form’s UX team headed to The School of UX’s UX Conference to hear from speakers on the theme of how designers can help businesses grow through UX and marketing. Products have traditionally been designed with a...

Posted by: Matter Of Form
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Features

One year on: Winners, losers and what we've learned from GDPR

This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...

Posted by: Creativepool
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Technology

Tech talent choose the most innovative offices

The key to attracting top tech talent is having an innovative office with the latest devices and equipment, according to a new report from YouGov. British businesses need to invest in the latest tech developments in order to stay competitive and...

Posted by: Creativepool Editorial
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Features

The power of real: Balancing authenticity with social media pressures

Most of us are guilty of (and feel guilty about) comparing ourselves and lives to what we see on social media. The stream of beautiful people, places and things can sometimes feel relentless, with everyday consumers and influencers alike feeling the...

Posted by: Creativepool Editorial
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Careers

The evolution of UX

UX as a career is one of the fastest growing, exciting sectors in the interactive industry. The demand for UX talent is at an all-time high, driven by the ever-changing world in which we live and those organisations that hold customer and business...

Posted by: ADLIB
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Features

Industry Influencers: Michael Scantlebury

Independent ad agency Impero was founded by Michael Scantlebury in 2009 as an innovative, risk-taking challenger to the big networks. The company recently reported a negative pay gap, with women being paid 3% more than men on average, while its...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Caroline Foster Kenny

Caroline Foster Kenny is CEO of IPG Mediabrands for Europe, Middle East and Africa. With over 25 years of global client leadership and business experience, she now oversees all of the network's digital and media businesses across the region,...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Ete Davies

London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Adam Kerj

Adam Kerj is chief creative officer and MD at Accenture Interactive, Nordics. Having had a long and successful career at global agency level, he's experienced the ups and downs of doing day-to-day client work and believes it's currently the most...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Javier Suso

Javier Suso, CEO of VCCP Spain, talks about increased competition for ad agencies and what his company is doing to combat that threat in this industry influencer interview. He also outlines the importance of company culture, how his former bosses...

Posted by: Creativepool Editorial
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Features

BleepBleeps' Tom Evans: 4 inspiring side hustles

The industry is increasingly recognising and valuing the side hustle. Side hustles are finally gaining the recognition they deserve. People are waking up to the fact that they are a fantastic way to foster a spirit of entrepreneurialism and help...

Posted by: Creativepool Editorial
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Features

A Conversation with… Klarna’s Dan Spencer

Klarna is transforming how we pay. The Swedish bank, founded in 2005, provides game-changing flexible payment solutions for customers and merchants allowing consumers to pay for their shopping days, weeks or even months after the purchase. With...

Posted by: Matter Of Form
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Advertising

International Women’s Day 2019: News brief

Wunderman launches Fund Female initiative Wunderman UK is launching a new initiative called Fund Female, encouraging its employees to consciously support female-owned businesses. Starting today and running for a week, staff will take up the...

Posted by: Creativepool Editorial
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Features

Michael Scantlebury: Independents on the up

Asked for his thoughts on the current state of the advertising industry, Michael Scantlebury, founder and director at independent agency Impero, says he feels we’re on the cusp of a recession. But that's not necessarily a bad thing, as the...

Posted by: Ryan Watson
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Advice

Master the art of negotiation

“Every negotiation is different, but the basic elements do not change.” These are the wise words of William Ury, a prominent academic negotiation trainer. Based on history, we know that great negotiators can prevent wars, build...

Posted by: Katrina Cooper
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Technology

How to get the most out of blockchain

There are unlimited opportunities for creatives and companies when it comes to working with blockchain technology, including a fairer and more reliable way of proving facts. Simon Gill, chief experience officer at global digital agency Isobar, said...

Posted by: Creativepool Editorial

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