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Workshop

How to hire a 3D Designer

In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...

Posted by: Creativepool Editorial
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Leaders

Making a creative leap with Lauren Maynard #GettingToKnow

FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Nataly Kelly, CMO of Zappi

Tell us a bit about your role! Is there a “typical” day? I’m based in Boston, and I generally start my workday rather early, by checking in with our Zappi teams in Europe. We begin each day with a daily virtual stand-up in our...

Posted by: Creativepool Editorial
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Features

Super Bowl 2024: Ad Roundup

While most of the media seem to have focused almost all their attention on the off-pitch romance between Kansas City Chiefs tight end (chuckle) Travis Kelce and most famous person on the planet Taylor Swift, last night’s Super Bowl was a...

Posted by: Benjamin Hiorns
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Inspiration

5 Work Resolutions for Creative Freelancers in 2024 #PredictionsMonth

A new year often brings with it a chance to sweep the slate clean and make healthier choices when it comes to the work we accept and the work we don’t. Indeed, it could be argued that the perpetual curse of the freelancer isn’t so much...

Posted by: Benjamin Hiorns
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Features

The most creative campaigns of 2023 #YearInReview

2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on graphic designer Santa Vinklere

How did you get into the industry? It was a bumpy road. My education (since I was 7) has always been in Arts and Design, but I worked in Hospitality for a long time (and that gave me the opportunity to travel and live in different countries and...

Posted by: Creativepool Editorial
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Workshop

Shining a digital light in the darkness #CompanySpotlight

For this week's Company Spoitlight, we're speaking to Phil Crisp, Managing Director and Creative Lead at post production studio Digital Light. How was your company born and where are you based? We started in 2005 by partnering with strong emerging...

Posted by: Creativepool Editorial
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Inspiration

Design For Good – feat. Ethical Angel

This is our chat with Alexander Fahie, CEO & Founder at Ethical Angel as part of ‘Design For Good’. Ethical Angel’s technology makes it easy and rewarding to give employees experiences for development and positive impact. The...

Posted by: ADLIB
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Inspiration

Smile Train Captures the Beauty in Every Smile | #BehindTheIdea

This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...

Posted by: Creativepool Editorial
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Inspiration

Cooking up tasty noises with The Soundery | #CompanySpotlight

This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Bader Rutter CCO Ned Brown

Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...

Posted by: Creativepool Editorial
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Features

10 client red flags every freelance creative should be aware of

With the hustle of the growing gig economy, freelancing has become the go-to avenue for many professionals. It’s that enticing dance between work-life balance and chasing one's passion. But every dance has its missteps, and freelancing is no...

Posted by: Benjamin Hiorns
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Features

Google Search, AI and how SEO will be affected

Google is more than the little engine that could. With Google announcing their new AI generative search tool, how should your approach to SEO change? SEO managers across the globe are already very aware of how their approach to SEO is constantly...

Posted by: Think Design Manchester Ltd
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Inspiration

#MemberSpotlight on CHK Design head honcho Christian Küsters

How did you get into the industry? I have always been interested in popular culture. Starting with comics, magazines, films, music etc I was good at art in school and started designing (fictional) album covers at an early age at school. In...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Graphic Designer and Creative Director Gavin Davis

How did you get into the industry? I studied and qualified as a Graphic Designer where I worked for many years. During this time, I found a passion for 3D animation which I then self-taught myself and began introducing this into my job and...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Martin Talbot, CEO of The Official Charts Company

Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...

Posted by: Creativepool Editorial
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Industry

Creative and Production Teams: What’s Your Relationship Style?

No, this isn’t an article for Tinder. It is, however, important to think about whether you’d swipe right on a relationship with your creative or production colleagues. How much time do you dedicate to thinking about your working...

Posted by: We Are Amnet
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Inspiration

Creating a meat milkshake for serious Diablo 4 gamers | #BehindTheIdea

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...

Posted by: Creativepool Editorial
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Leaders

#GettingtoKnow Alex Normanton, Global Brand Experience Lead at Reckitt

Tell us a bit about your role! Is there a “typical” day? My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...

Posted by: Creativepool Editorial
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Inspiration

Will AI take my job as a Copywriter? #ManvsMachine

In the first of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. As a copywriter myself I thought it obvious to start there but will be pitching man vs machine on a range of...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on freelance sound designer Toby Griffin

How did you get into the industry? I had a fascination with drumming as a child, bought my first kit when I was 14 and formed a local band the following year. I turned professional with The Meteors in ‘87 and spent a couple of years touring...

Posted by: Creativepool Editorial
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Workshop

How to write compelling copy that actually sells | #MarketingMonth

No matter your line of business, you’ll need to create engaging copy - the words you use to promote your services online.  Whether you’re trying to catch the attention of passers-by with a poster, convert leads into customers with...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow iconoclastic director and advertising legend Thierry Albert

Thierry Albert is a French Director and Creative Director based in Amsterdam who writes and directs music promos, advertising campaigns and documentaries for the likes of The Pet Shop Boys, Dazed, Instagram, Duke Dumont, Format B and Uber. A fan of...

Posted by: Creativepool Editorial
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Leaders

Getting the jump! on Lee Garaghty | #GettingToKnow

Tell us a bit about your role! Is there a “typical” day? I’m a partner in jump! and I head up our UK business. I’m ultimately responsible for the growth of the agency and the team, in our London office. One of the things I...

Posted by: Creativepool Editorial

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