Displaying 1 - 36 of 638 results

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Features

You don’t need the big budget to embrace purpose

Early last year, Unilever doubled down on brand purpose and argued that investing more in purposeful communications is the smart thing to do for any brand. That was January 2020, and since then, a global pandemic has proven Unilever quite right, with...

Posted by: Antonino Lupo
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Leaders

How to make your reduced marketing budget work harder

As the coronavirus crisis continues to hit cash flows, force redundancies and cause disruption to normal business operations, thousands of companies across the UK are currently operating on reduced marketing budgets. Though putting marketing...

Posted by: Creativepool
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Leaders

Snapchat CEO Evan Spiegel in low-budget YouTube shock

Snapchat founder Evan Spiegel seems to be everywhere at the moment. Most recently (and kind of inexplicably) in a video posted to Snapchat’s official YouTube page yesterday. He’s there to tell the world what it is the app does. Never mind...

Posted by: Creativepool Editorial
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Ballin’ On A Budget: Found Art For Inspiration

Found objects can provide great sources of inspiration, from hard-nosed plug men to hairy neckties, artists and designers don’t need to look far for materials to play with. As we see funding cut, art spaces become more competitive and materials...

Posted by: Jade French
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Features

Fulfilment failure - the best way to waste a budget.

What's the best way to waste an advertising budget? Perhaps hiring Wayne Rooney would do the trick. Maybe booking loads of space in the breaks in '72 Degrees North' would squander that cash pretty effectively. How about a 48 sheet poster campaign at...

Posted by: Creativepool
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Workshop

It’s time to put an end to Frankendecks, once and for all

Frankendecks can undermine a company's brand and value proposition. Marketers work hard to engage prospective customers, and if their first experience is a Frankendeck then it can destroy the overall customer experience which dramatically reduces the...

Posted by: Creativepool Editorial
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Inspiration

Transforming Royal Ascot into a high-stakes Netflix drama | #BehindTheIdea

Drama takes the saddle in another heart-racing campaign for Royal Ascot. The ad, created by Isobel's Tom Dyson and Lance Boreham, takes the form of a 60-second film reminiscent of a Bond-esque movie trailer or a high-stakes Netflix drama. Directed...

Posted by: Creativepool Editorial
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Inspiration

Blockbuster video - Shining the #CompanySpotlight on Swhype

Swhype is a UK-based company that declares itself an “end-to-end” video agency - a video production company, animation studio and creative agency rolled into one. That’s a lot of hats to manage and we want know how they balance...

Posted by: Creativepool Editorial
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Workshop

Getting smarter with digital ads - How to reduce overspend

For advertising and creative professionals, 2020 was the year that changed everything. The ecommerce boom, driven largely by Covid-19, forced an unprecedented growth in demand for online retail. And with physical shopping unlikely to ever return to...

Posted by: Creativepool Editorial
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Workshop

Are media measurement frameworks getting an overhaul in 2022?

Measuring success across an entire customer journey has never been more hotly debated than now. Media expert Matt Nesbitt explains how and why. Navigating a fragmented landscape With the lurking third party cookie deprecation and the eradication of...

Posted by: Creativepool Editorial
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Leaders

Why bold design is good business

Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...

Posted by: Creativepool Editorial
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Inspiration

A saucy campaign 150 years in the making for Heinz | #BehindTheIdea

The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...

Posted by: Creativepool Editorial
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Inspiration

The campaign that encourages women to touch themselves up | #BehindTheIdea

Nearly two thirds (64%) of women aged 18-35 years old are not checking their chests regularly every month but 1 in 7 women are affected by breast cancer in their lifetime. Superdrug has taken matters into its own hands and launched a new unique...

Posted by: Creativepool Editorial
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Leaders

How less data can mean more success in B2B marketing

For years, the marketing industry has relied on an abundance of data insights to drive marketing strategy and campaigns. As marketers, there was a time when we were spoilt for choice with data opt-in as standard, third party cookies and even...

Posted by: Creativepool Editorial
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Features

How one agency is reintroducing web standards to the world

In February 2020, digital design and technology agency Studio 24 was awarded the contract to redesign the website of the World Wide Web Consortium (W3C). For those unaware, this is the prestigious, international organisation founded by the inventor...

Posted by: Creativepool Editorial
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Inspiration

Creativity v automation: Why the benefits outweigh the barriers

The automation of specific functions has been met with two dominant barriers: one being the perception that only humans can do ‘creative’ tasks, and the other is the fear of humans being replaced by machines in a cost-saving exercise. If...

Posted by: Creativepool Editorial
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Leaders

4 misconceptions about ad fraud costing you money in 2022

Virtually every advertiser and marketer working with online campaigns is affected by ad fraud, in one form or another. And yet, most advertisers will think that ad fraud does not affect them at all. There are a number of dangerous misconceptions...

Posted by: Creativepool Editorial
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Inspiration

SWEAR IN YOUR F***ING ADS

WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...

Posted by: Matt Batten
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Job Description: Lighting Designer 

The lighting designer coordinates heavily with the director and artistic director to determine what sort of lighting-related visuals will craft the desired result on stage. This can include anything from deciding what sort of lighting will create a...

Posted by: Creativepool

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