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Leaders

Agency of the Week: DDB

NY makes the 4th dog friendly For Americans, July 4 is all about BBQ, family, friends and, of course, national pride. Everyone in the US loves it, but their dogs probably loath it as much as our dogs loath November 5. As many dog owners know, the...

Posted by: Creativepool Editorial
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Leaders

Rise of the Machines: Examining the robotic landscape in 2016

OK I'll level with you, that headline is more than a little clickbaity, as we're still decades away from an actual, potential robotic uprising. The last few years have seen a marked increase, however, in the use of robotics in not only manufacturing,...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: TV remotes for dogs to printing chocolate with XOCO

Facebook brings wireless internet to the developing world Hoping to establish itself as the social media network that cares, Facebook this week announced it is developing wireless internet access hardware and software that can be used in areas where...

Posted by: Creativepool Editorial
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Leaders

EventsHere: East London’s most versatile event space opens its doors

EventsHere is East London’s newest and most versatile events space, prominently located at Here East, a 1.2 million sq ft campus for the creative and digital industries, located in London’s Queen Elizabeth Olympic Park. Formerly the Press...

Posted by: Smart Group Ltd
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Leaders

RKCR/Y&R launch exciting new campaign for the Rio 2016 Olympic Games

RKCR/Y&R has launched this year’s campaign for the BBC’s coverage of the Rio 2016 Olympic Games in August, with a campaign that aims to excite, inform and inspire ahead of this year’s spectacle. The work will also be coupled with...

Posted by: Creativepool Editorial
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Industry

D&AD New Blood Winners get emotive for 2016

This week marked the big reveal of the D&AD New Blood winners of 2016. The winners brought their A-game, wowed the judges with their creative prowess and tonight received their very special prize: a New Blood Pencil. With entrants from 58 different...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MPC London MPC has announced the arrival of James Niklasson as Executive Producer at its London studio. As well as successfully co-running two of his own VFX production companies, James has been an Executive Producer within some of the...

Posted by: Creativepool Editorial
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Leaders

The Straight 8 Shootout is coming to London

Fresh from Cannes and by popular demand, the Straight 8 industry shootout is set to premier in London next week. The screening will be presented by APA in association with Creature of London and with support from and Kodak, Cinelab London,...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Leo Burnett - Kellogg's Bran Flakes Kellogg’s Bran Flakes returned to our TV screens this week with an inspirational campaign created by Leo Burnett, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. “The...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Crispin Porter + Bogusky

Copenhagen creates the Breathalyzela Over the last decade or so, the monumentally annoying Vuvuzela has become an icon of football fandom. Now for the UEFA Euros, Carlsberg is bringing back the hated horn for a good cause. To help fans celebrate...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016 Highlight: FilmBrazil’s Film[Me]Brazil Campaign

FilmBrazil returned to the Cannes Lions International Festival of Creativity for 2016 with an exciting, new campaign called “Film[Me]Brazil,” which brought together the top Brazilian Directors at Cannes this year to create a series of...

Posted by: Creativepool Editorial
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Leaders

Tech Hacks: Ink mapping technology brings tattoos to life

Tattooing is a varied art form, the oldest tattoos ever discovered were found on the body of Ötzi the Iceman who lived sometime around the late 4th millennium BC. And over the centuries tattooing has been used by clans, oriental cultures,...

Posted by: Kate Lewin
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Leaders

Scarlett Raven changes the way the world views art with Blippar AR

This July, 30 year old artist Scarlett Raven will be unveiling her ambitious, groundbreaking visual arts experience, The Danger Tree, in London. Scarlett is the first oil painter to work in the exciting world of augmented reality, and reveals the...

Posted by: Creativepool Editorial
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Leaders

Aesthetic Alerts: Brutalist design takes over the web

I always hated Craigslist. I found the website ugly, difficult to use and generally just an assault on my senses so I always avoided it. But it turns out I was behind with the times, Craigslist was way ahead of the pack with its terrible user...

Posted by: Kate Lewin
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Leaders

Breaking the band in Cannes with MEC Wavemaker

I spent the better part of my late teens and early twenties as part of an unsuccessful progressive rock band called Dead Letter Office, and the best part of my late twenties in an equally unsuccessful outfit called Rubicava. So, when it comes to the...

Posted by: Benjamin Hiorns
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Leaders

Benefit and ODD create the perfect brow with The Great Browdini

Benefit Cosmetics has partnered with ODD, the creative agency that specialises in helping the world's best-loved fashion and lifestyle brands translate their ambitions into results, to introduce “The Great Browdini.” This fashionable...

Posted by: Creativepool Editorial
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Inspiration

Can AI produce original content?

A story caught my eye this morning: ‘In Japan, an artificial intelligence has been appointed creative director.’ Yes, you read correctly. This is the news that McCann Japan has created a robot, AI-CD β, that can analyse creative...

Posted by: AmazeRealise
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Features

Information Animation from Nucco Brain

Member Agency and storytelling studio Nucco Brain created an animation-led internal comms campaign for John Lewis, to educate partners about a new pension scheme. We spoke to Managing Director, Stefano Morrone, about how the agency approached the...

Posted by: Nucco
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Leaders

Agency of the Week: Droga5

London office has a very cynical and satirical response to Brexit Unless you've been living under the an actual rock for the last few days, even if you live outside of Europe, you'll undoubtedly have heard of the the current turmoil that's been...

Posted by: Creativepool Editorial
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Leaders

MEC Manchester's Wavemaker start-up hub claims two more winners

MEC Manchester announced this week that Never No and Flow XO have won the opportunity to work within its new MEC Wavemaker start-up hub, following a competition held at the search, analytics and social conference SASCON last week. The two start-ups...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Getting text heavy with Andrei Robu

Andrei Robu is a designer and artist who focuses on experimental typography. With over 15 years of experience as a brand designer, Robu has worked with many big names including Bloomberg, Nike Jordan, Wired, ESPN, The Golden Globes and Visa. His work...

Posted by: Kate Lewin
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Leaders

The creative industry responds to the effects of Brexit

“The situation can be (in broad terms) broken down as such: Bigots voting for economic isolation, and a grave instability the people who will actually live to see it (for the most part) don't want. Politics is broken. We are not governing...

Posted by: Benjamin Hiorns
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Industry

Watch the sunset on the Pool Party Cannes 2016

Wednesday 22nd June 2016, Creativepool co-hosted with Greenlight and friends from Creative Translation, Made For Digital and Ground Control the annual Pool Party Cannes event at Hotel Le Canberra. The exclusive evening invited industry leaders and...

Posted by: Creativepool
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Leaders

Cannes Lions 2016 Network of the Year goes to Ogilvy & Mather

Whilst the final days of the 2016 Cannes Lions Festival of Creativity might have been coloured a little by results coming out of the UK on Friday morning, it can't be denied that it was a pretty incendiary year, especially when it came to...

Posted by: Creativepool Editorial
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Leaders

North rebrands Tate to attract young audience

In an effort to not only unify the numerous galleries, but to engage a younger audience with the museums, North has refreshed the logo for cultural organisation (and institution) the Tate. The new visual identity is being rolled out across all...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has completed its senior management triumvirate by promoting Emily James to the role of Chief Strategy Officer. James, who was previously Head of Strategy, joins CEO Jon Sharpe and newly appointed CCO Jonathan Burley on the...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Thursday's Top Highlights

AKQA announce Future Lions winners AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions yesterday. Future Lions challenges students to come up with an idea that would not have been possible three years ago for...

Posted by: Creativepool Editorial
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Industry

Creative Debates: Are External Production Partners Worth It?

Creative Debates is a tonic to the endless one-way talks that are in abundance within our sector. The debates, which took place during the 2016 Cannes Lions festival, will tackle some of the most difficult questions and topics being faced by our...

Posted by: Creativepool

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