Displaying 433 - 468 of 2199 results
Tangerine’s social strategist, Ciaran Howley, takes on Threads and its impact (or lack thereof) on the industry, now it’s been live for a couple of weeks. Weeks on from the roaring success of Meta’s X/Twitter killer Threads’...
Posted by: Creativepool Editorial
This week we're shining our company spotlight on an award-winning creative company named Independent Agency of the Year by Campaign and Small Agency of the Year by Adweek. JOAN is all about inclusion and diversity and its Co-Founder and Chief...
Posted by: Creativepool Editorial
Pop culture is a funny thing and it’s something that we, as creatives, must unfortunately remain perpetually cognisant of. How else are we meant to tap into the zeitgeist and get that constantly distracted and highly coveted Gen Z market to sit...
Posted by: Benjamin Hiorns
Life stages and identities are more elastic than ever before. We’re less able to fit into the boxes of old; people are having fewer children, doing it later in life or not at all, living longer and ageing better, changing careers and embracing...
Posted by: Creativepool Editorial
Beer and music are two things I’d probably struggle to live my life well without. There is also a definite link between the two. I mean, who has ever been to a live gig and not been struck by the sticky floors and the ridiculous queue at the...
Posted by: Benjamin Hiorns
Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...
Posted by: Creativepool Editorial
Inclusivity is a loaded term for many. While there are those of us that understand the world needs to have the people on the fringes seeing themselves represented, there are many others who feel it’s all just pandering. The problem is, so many...
Posted by: Benjamin Hiorns
Beck's recently introduced Beck's 70+, a limited edition beer specially designed for more mature drinkers. As our taste buds age, we develop more resistance to bitter flavours, and Beck's has created a new formula that compensates for this change by...
Posted by: Creativepool Editorial
New Stance is a creative-first social and influencer marketing agency, specialising in the lifestyle, entertainment, and sports sectors that uses a strategic and data-led approach. This approach has resulted in highly successful campaigns for global...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? As MD of Studio PI, an artist management and production agency, no day is the same for me. Every day involves managing a number of projects, the content of which varies on a...
Posted by: Creativepool Editorial
Establishing a team in New York has been an eye-opening experience in comparative hiring cultures for Manchester-based design recruitment agency Craft. Here, Tommy Castleman, Associate Director at Craft, shares insights and best practices from design...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
According to BCG Henderson Institute Chairman Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book “The Imagination...
Posted by: The Darnell Works Agency
In today's fast-paced, opinionated society, where trends and attitudes change with lightning speed, creating lasting brand legacy is the ultimate marker of success. This mission is being made harder to achieve by the current reactionary social...
Posted by: Creativepool Editorial
adam&eveDDB recently named Nikki Cramphorn and Sally Pritchett as Joint Heads of Integrated Production. The pair are responsible for leading the agency’s production department across all creative mediums. Both Cramphorn and Pritchett have held...
Posted by: Creativepool Editorial
Legendary characters and stories are having a moment in film. Iconic pop culture video game Super Mario Bros. had a box office hit with its animated film amassing $1 billion globally earlier this year, meanwhile, Greta Gerwig’s highly...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Nope, there is no “typical” day! And that’s what I love. I’m still learning the team, clients, ways of working at the moment which is great fun. My role...
Posted by: Creativepool Editorial
Girlguiding, the iconic British brand which is the UK’s largest youth organisation dedicated completely to girls, has launched its most transformative rebrand since being founded 113 years ago. Launching on International Women’s Day, the...
Posted by: Creativepool Editorial
Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...
Posted by: Benjamin Hiorns
Hiring a photographer can be a daunting task, especially if you don't know where to start. Whether you need a photographer for a wedding, a corporate event, or a personal photo shoot, there are a few things you should consider before making your...
Posted by: Creativepool Editorial
In 2018, Richard Stanton and Toby Strangewood had a working hypothesis for a new agency. They wanted to build a marketing communication agency purposely designed for the unique needs of businesses going through critical periods of change. 5 years...
Posted by: Creativepool Editorial
The creative industries are very much known for their high-pressure environments. It’s something you thrive on as a creative, yet we all have our limits. Creative work is often solitary in nature, however the pandemic has seen job losses,...
Posted by: Creativepool Editorial
Design is a crucial part of our lives, particularly for those of us lucky enough to be involved in the creative industries. From the products we use to the spaces we inhabit, design is everywhere and in everything and International Design Day, which...
Posted by: Benjamin Hiorns
Over the past three years, we have adapted together - and now, our ships are coming in. Comparatively, we may go less often, stay closer to home, and spend more time phoning things in … but new days are growing heavy with promise. In our...
Posted by: The Darnell Works Agency
The use of attack ads has become increasingly common in British political campaigns, as both parties seek to gain an advantage over their opponents by highlighting their flaws and weaknesses rather than extolling their own virtues. This is a plague...
Posted by: Benjamin Hiorns
How did you get into the industry? Abruptly and with no prior experience! I had been working in the commercial art world for some years, but increasingly daydreaming about starting a new career in the creative design industry. Winter approached,...
Posted by: Creativepool Editorial
In recent years, there’s been a growing emphasis on sustainability in many advertising campaigns as brands and agencies alike discover the financial and ethical virtues of “going green”. As consumers become increasingly aware of the...
Posted by: Benjamin Hiorns
A year since launching their first ever Pasta Sauce that was ‘Ridiculously Late’ to the market (but ‘Ridiculously Good’), Kraft Heinz New Ventures announces one of the most unexpected partnerships of the year. Household...
Posted by: Creativepool Editorial
A former investment banker and serial entrepreneur, Ifigeneia "Fi" Paziana has always loved fashion. Frustrated by the lack of choice for stylish, high-quality, functional yet affordable clothing, in her spare time Fi would hand-craft bespoke items...
Posted by: Creativepool Editorial
A product designer's role is to create products that are both eye-catching and easy to use. To do this, they must work with developers, engineers, marketing managers and other parties involved in the project to determine the desired outcomes. They...
Posted by: Creativepool Editorial
Everyone’s (us included) favourite buzzword: innovation. Even the most iconic luxury brands can get it wrong. Whether it’s too safe or trend-chasing, thoughtless innovation can devalue a brand to the point of no return. Ensure that...
Posted by: Matter Of Form
In a first for the UK, millennial travel company, WeRoad, is getting the nation to mingle with strangers - no keys in the bowl required. In its first ever international OOH campaign, the travel company is encouraging Brits to trade rush hour for the...
Posted by: Creativepool Editorial
Artificial Intelligence is changing the way we in the creative industries work at every level. But rather than getting carried away with talk of machines replacing people, we’re finding the technology is taking human creativity to the next...
Posted by: Creativepool Editorial
How did you get into the industry? How I got into the industry might just be my favourite question! At age 18, I moved away from home to pursue a medical degree. My hope was to uplift and transform a hurting world. Feeling disillusioned after four...
Posted by: Creativepool Editorial
A+C are specialists in stop-motion and animation for advertising and social content that can produce anything from paper-craft to motion design. For over 15 years, they’ve been creating award-winning work for some of the world’s...
Posted by: Creativepool Editorial
The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...
Posted by: Benjamin Hiorns