Displaying 1 - 36 of 2950 results
“Hope this is helpful.” Few words can condense Murphy Chou’s spirit more efficiently than these, pulled straight from one of our email exchanges with Leo Burnett Taiwan's former chief creative officer. As the industry gathers to...
Posted by: Creativepool Editorial
The brand mission of WATT A LAMP is to introduce modern high-end lighting concepts that inspire and surprise with innovative design products and challenging materials. Suspended within an authentic universe of design, art, craftsmanship and quality...
Posted by: Kate Lewin
by Magnus Shaw Earlier today I had a phone call. When you're a freelance working from home, these are exciting moments. Unfortunately it was a sales call, which took much of the excitement out of this specific moment. But I hadn't spoken to anyone...
Posted by: Creativepool
Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...
Posted by: Creativepool Editorial
How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...
Posted by: Creativepool Editorial
My four year old loves Lego. Well, that’s not strictly true, I love Lego and he, by proxy now loves it too. We have two modes of building together, the one where I find the bits and watch as he pieces them together and the one where we...
Posted by: Lark
How did you get into the industry? It was actually by accident! Many years ago I was diagnosed with ME/CFS and found that I went from being an energetic person to one who was effectively ‘marooned’ at home. As I had always been artistic...
Posted by: Creativepool Editorial
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Posted by: Creativepool Partner
Colour is a subjective thing. For one thing, we have no earthly way of knowing if what I perceive as red looks anything like what you perceive as red (not really, anyway) and then there’s the emotions we inexorably tie to certain colours; green...
Posted by: Benjamin Hiorns
Colgate, the world’s most used oral care brand, has launched its new brand system to transform dental hygiene for children and parents. Thanks to an integrated approach by brand acceleration agency bluemarlin, Colgate is now ready to revitalise...
Posted by: Creativepool Editorial
Robilant is a branding studio operating from the heart of Milan, capital city of Italian design. Last year, they worked on designing a new identity and packaging for Campari, paying homage to the brand's Milanese heritage, referencing the city's...
Posted by: Creativepool Editorial
Carwow, the online car marketplace has unveiled a full rebrand led by branding agency, Ragged Edge, as it strategically repositions itself as the car-changing marketplace for life-changing moments. Set around the insight that it’s often...
Posted by: Creativepool Editorial
Earlier this year, Juicy Couture embarked on a captivating Valentine's Day campaign aimed at rekindling nostalgia among devoted Juicy enthusiasts, while simultaneously attracting new brand followers. Unlike conventional social campaigns that...
Posted by: Creativepool Editorial
Getting Cozy with Brand Guidelines Hey there, design enthusiasts! Today, I'm diving into the wonderful world of brand guidelines - those nifty documents that make sure a brand stays true to itself, even when it's playing in different design...
Posted by: Peter Stylianou
This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...
Posted by: Creativepool Editorial
How did you get into the industry? I knew from when I was around 14 I wanted to be a graphic designer, someone came into my school and did a graphic design class, based on drawing in perspective, after that class I knew that’s what I wanted to...
Posted by: Creativepool Editorial
Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...
Posted by: Creativepool Editorial
Pets at Home, the UK’s leading pet care business, has unveiled its first location to receive an extensive refurbishment following the launch of its new identity. The new retail execution of the brand, put together by Household, is the next...
Posted by: Creativepool Editorial
How did you get into the industry? A combination of both luck and being in the right place at the right time! Having taught myself HTML and a bit of Photoshop 4 (plus the fact I could draw/illustrate which came in handy - I think that was the...
Posted by: Creativepool Editorial
Beck's recently introduced Beck's 70+, a limited edition beer specially designed for more mature drinkers. As our taste buds age, we develop more resistance to bitter flavours, and Beck's has created a new formula that compensates for this change by...
Posted by: Creativepool Editorial
How did you get into the industry? Having studied at Bournemouth I always enjoyed being surrounded by creative talent. I never wanted to be a designer but was fascinated by the way people used things, and what made them choose one brand over...
Posted by: Creativepool Editorial
Compete and earn game, Lost At Sea has partnered with creative technology studio, Appetite Creative to create, design and build a brand-new multi-player blockchain-based game. “We really enjoyed all aspects of designing and developing this...
Posted by: Creativepool Editorial
The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...
Posted by: Benjamin Hiorns
I once had a boss who said, “I think we got away with that one” after just being told by the Chairman of a global cereal brand our creative proposals were “the biggest load of crap [he’s] ever seen”. We were fired the...
Posted by: Creativepool Editorial
Marketing is at its most effective when a brand can make an emotional connection with its audience - and what better way than to connect through the memories of our childhoods. From the slushy machine at the cinema to retro music and our favourite...
Posted by: Creativepool Editorial
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 10 March, the unified 2023 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
This year’s developments in packaging design reflect a world in flux, still evolving from disruption caused by the Covid pandemic, and becoming increasingly aware of its own vulnerability - and responsibility - in the midst of climate...
Posted by: Creativepool Editorial
Sometimes, the world needs to be seen in two dimensions to underline just how absurd and surprisingly simple everything really is at its core. This is particularly true in today’s perpetual clown world existence. So, this week we thought...
Posted by: Creativepool Editorial
Motion graphics design, also known as just motion design or "MoGraph" if you’re of a certain persuasion, can be considered a major growth area of graphic design. Improvements in technology and software combined with a massive increase in the...
Posted by: Creativepool Editorial
As we leave November behind at fully embrace the Christmas season, Josh Pearce, Creative Director at Dark Horses, talks us through the festive ads that stood out among the glut of so-so offerings this year. Like looking in the fridge on December...
Posted by: Creativepool Editorial
Branding agency Lantern recently created a new campaign and brand refresh for Digital Isle of Man, showcasing the island as a centre of digital innovation. Brought on to bring the community lifestyle and natural landscape of the island to life,...
Posted by: Creativepool Editorial
Designhouse has crafted a bold new identity for leading investment bank Numis, to align with a new phase of strategic growth as Numis shake off legacy perceptions that it was “just a corporate broker”. The identity is centred around a...
Posted by: Creativepool Editorial
Aimee Luther is Managing Director at The Liberty Guild, an invitation-only curated association of “the finest communication practitioners in the world.” In this week’s getting to know, we talk to Aimee about her career so far, the...
Posted by: Creativepool Editorial
Craig Peasley, VP Product Marketing at VidMob tells us why he believes that social success depends on creative that's fit for the platform. Brands are facing a double creative control headache. While adhering to their own brand and creative...
Posted by: Creativepool Editorial
Stumbled on the great meme of this thread’s hero image when I was having a particularly difficult time getting my shit together a while back. Somehow things just kept circling the drain and left me with empty spaces which were proving a bit of a...
Posted by: Richard
This week, we’re shining our company spotlight on Ewan Burns, a one-man Swiss army knife when it comes to photography, videography and filmmaking. How was your company born and where are you based? It was born under a bright star, born out of...
Posted by: Creativepool Editorial