Industry
The Cannes Lions International Festival of Creativity 2019 is less than a month away and while that may seem like plenty of time to get your calendar in order, it’ll be here before you know it.
Planning your rosé sessions in the sun can...
Posted by: Creativepool
Leaders
This week, car rental firm Enterprise launched a high-octane campaign featuring Hollywood star Gerard Butler to communicate how the brand helps consumers get things done whether it be a house move or family visit.
Below, Joe Stamp and Tom...
Posted by: Creativepool Editorial
Leaders
Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously.
Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a...
Posted by: Creativepool Editorial
Features
US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief.
It's an approach that helps the company to deliver meaningful...
Posted by: Creativepool Editorial
Features
Adam Kerj is chief creative officer and MD at Accenture Interactive, Nordics. Having had a long and successful career at global agency level, he's experienced the ups and downs of doing day-to-day client work and believes it's currently the most...
Posted by: Creativepool Editorial
Leaders
Creative at Revolt, co-founder of social enterprise CRACK + CIDER and D&AD judge for Side Hustle, Scarlett Montanaro has a penchant for purpose. Exploring the deeply personal and complex relationship she has with her passion project, she writes about...
Posted by: D&AD
Leaders
Race for Life returns in 2019 with a message to encourage everyone to join the charity event and help beat cancer through a campaign by Anomaly.
Matt Roach, one of the creative directors on the project, talks about what went into making the work and...
Posted by: Creativepool Editorial
Workshop
One of the reasons why the Creative Mentor Network (CMN) was set up five years ago was to teach young people about the various roles that exist in the creative industries.
Schools don’t necessarily offer information on all the ways creative...
Posted by: Creativepool Editorial
Features
Asked for his thoughts on the current state of the advertising industry, Michael Scantlebury, founder and director at independent agency Impero, says he feels we’re on the cusp of a recession. But that's not necessarily a bad thing, as the...
Posted by: Ryan Watson
Leaders
Last weekend saw the return of Tottenham and England star Harry Kane after a month out of football through injury. Scoring a goal in typical fashion, he has since made headlines by appearing in a great new campaign for Harry’s razors which...
Posted by: Creativepool Editorial
Leaders
Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a brief for a photographer to make something look ‘premium’ or ‘powerful’, how is that achieved?
Chris Christodolou, CEO at...
Posted by: Creativepool Editorial
Leaders
Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together.
Alec Mellor, marketing manager at the brand, offers insight into the...
Posted by: Creativepool Editorial
Leaders
Tech companies relished the chance to get in on the Super Bowl action once again this year with serial advertisers and first timers entering the fray in 2019.
Here are the best ads involving telcos, TV streamers, music companies and more to air on...
Posted by: Creativepool Editorial
Leaders
The growth of video on social media has contributed to a need for cheaper, faster branded content, according to a marketing executive at Toronto-based Shutterstock Custom.
Paul Cowan, VP of enterprise and SMB marketing, believes the introduction of...
Posted by: Ryan Watson
Workshop
Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team.
Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a...
Posted by: Creativepool Editorial
Inspiration
Human interaction, the high street and 5G are all areas of focus in Ian Scott's retail trends report for 2019.
The Williams Lea Tag shopper marketing and innovation manager sheds light on his predictions for the shopping space and how the point of...
Posted by: Creativepool Editorial