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Inspiration

7 major trends from Cannes Lions 2019

Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...

Posted by: thenetworkone
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Leaders

Commodore C64 set for Christmas comeback

Retro Games has finally released details of its long-awaited reimagining of the best-selling home computer of all time, the Commodore C64, with a December release date slated. The full-sized version of the 80s classic will launch in time for...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2019: The contenders

The Cannes Lions International Festival of Creativity is underway and tonight the first awards ceremony will take place at the Palais des Festivals where the first wave of winners will be announced. Ahead of the five awards shows taking place every...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: evian drinks in The Baby Bare Necessities

The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of...

Posted by: Creativepool Editorial
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Workshop

5 ways to go green and save your business money

Transforming a business into a more environmentally sound operation is becoming a prevalent trend across all industries today. Embracing sustainable, renewable energy sources is crucial in helping our planet in the fight against disastrous climate...

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Leaders

Reconnecting with our roots: How VR can bring us back to reality

I have always deeply revered nature. Growing up in Cornwall surrounded by the ocean on (almost) all sides has meant I’ve always been aware of the scale of the wild world outside. I am keenly aware of the beauty of nature, but never forget the...

Posted by: George P. Johnson UK
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Leaders

Greenpeace faces up to Nestlé's #PlasticMonster

Environmental group Greenpeace has revived its call for mega corporations to stop polluting the planet with single-use plastic by launching a new video aimed at food and drink brand Nestlé. In the social spot, Nestlé’s 'chief...

Posted by: Creativepool Editorial
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Leaders

SXSW 2019: Virtual overload

Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why. Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...

Posted by: Russell Schaller
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Leaders

Mobile World Congress 2019: A virgin's view

As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...

Posted by: Matt Box
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Industry

10 tips on how to win an Annual

The deadline for entries to this year's Creativepool Annual awards is fast approaching and with just over two weeks to submit your work, we've compiled a list of top tips to get you on your way. From telling your story and presenting the results...

Posted by: Creativepool Editorial
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Industry

Why Wickes won an Annual award in 2018

Asked what was unique about Iris’ Annual-winning work for UK home improvement retailer Wickes last year, creative director Simon Mannion says it was its humorous nature which set it apart. “It offered a different way of talking to the...

Posted by: Ryan Watson
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Leaders

#TechTuesday: Muji's weather bus, Apple goes green, easyJet and more

Muji's all weather bus Japanese brand Muji has revealed designs for an autonomous shuttle bus built for all weather conditions, set to hit the road in three Finnish cities by 2020. The public vehicle, called Gacha, is designed in collaboration with...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Animal Planet, Temper, Infinite Sessions and more

Animal Planet by Chermayeff & Geismar & Haviv New York-based design studio Chermayeff & Geismar & Haviv has rebranded nature channel Animal Planet led by a new distinctive logo intended to be better recognised across all platforms. The blue...

Posted by: Creativepool Editorial
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Leaders

Unboxing unboxing

How packaging can drive sales and build advocacy at the heart of the unboxing experience. If you haven’t seen or heard about the unboxing trend consuming the internet then you’d better crawl out from behind that pile of plain cardboard...

Posted by: The Space Creative
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Leaders

Top Hires of the Week

Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...

Posted by: Creativepool Editorial
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Leaders

#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories

Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

McCann Bristol Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Getty Images - Pride in London Getty Images, a world leader in visual communication, has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection...

Posted by: Creativepool Editorial
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Leaders

Three things from Cannes: taboos, trends and tears

With Cannes Lions closing its doors last Friday, we asked five creative leaders, to share their thoughts on this year’s Cannes Lions. They will also be speaking at ‘Creative Stories…from Cannes’ 18 July for a more in-depth overview of the...

Posted by: Creative Social
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Leaders

What’s the point of traditional advertising in 2018?

Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...

Posted by: Creativepool

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