Leaders
Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why.
Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...
Posted by: Russell Schaller
Leaders
As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...
Posted by: Matt Box
Industry
Asked what was unique about Iris’ Annual-winning work for UK home improvement retailer Wickes last year, creative director Simon Mannion says it was its humorous nature which set it apart.
“It offered a different way of talking to the...
Posted by: Ryan Watson
Leaders
Muji's all weather bus
Japanese brand Muji has revealed designs for an autonomous shuttle bus built for all weather conditions, set to hit the road in three Finnish cities by 2020.
The public vehicle, called Gacha, is designed in collaboration with...
Posted by: Creativepool Editorial
Leaders
Animal Planet by Chermayeff & Geismar & Haviv
New York-based design studio Chermayeff & Geismar & Haviv has rebranded nature channel Animal Planet led by a new distinctive logo intended to be better recognised across all platforms.
The blue...
Posted by: Creativepool Editorial
Leaders
Thompson Brand Partners - Mental Health at Work
Brand partnership agency Thompson Brand Partners has created a new website to help employers and employees address mental health issues at work.
Mental Health at Work was commissioned by charities...
Posted by: Creativepool Editorial
Leaders
Virgin Atlantic/Aviation American Gin - Announcement
Virgin Atlantic founder Sir Richard Branson and Deadpool actor Ryan Reynolds have teamed up to promote the fact that the former’s planes will soon serve the latter’s gin.
However, the...
Posted by: Creativepool
Leaders
Mother - MoneySuperMarket
MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
Leaders
Wieden+Kennedy - Nike
Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
Leaders
Mother Design
Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...
Posted by: Creativepool Editorial
Leaders
The tiny tag that keeps track of your valuables
Tech entrepreneur Lapo Ceccherelli has developed a six-millimetre-wide tracking device that can help you find a lost smartphone or set of keys. When the Filo Tag is attached to valuables, users can...
Posted by: Creativepool Editorial
Leaders
Sonic Union
NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...
Posted by: Creativepool Editorial
Leaders
Creativity, code and magic with Kano’s Harry Potter Coding Kit
Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....
Posted by: Creativepool Editorial
Leaders
Banda - Ukraine Now
A new global identity for Ukraine has been created to boost business and tourism while presenting the country as a place of opportunity rather than one of “corruption, war and revolution,” as it has been perceived....
Posted by: Creativepool Editorial
Leaders
McCann Bristol
Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...
Posted by: Creativepool Editorial
Leaders
The amphibious garment that could let humans breathe underwater
Royal College of Art graduate Jun Kamei has built a garment that functions like gills, which could allow humans to survive when sea levels rise up and submerge the earth. Called...
Posted by: Creativepool Editorial
Leaders
Etcetera - Ben
Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom - an eye-catching stunt to kick-off their “Better in Bed” campaign - and a radical solution to some of...
Posted by: Creativepool Editorial
Leaders
ROTHCO - Dublin Bus
Public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill...
Posted by: Creativepool Editorial
Leaders
Getty Images - Pride in London
Getty Images, a world leader in visual communication, has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection...
Posted by: Creativepool Editorial
Leaders
The kit that transforms any household object into a robot
Toymakers The Crafty Robot have launched a crowdfunding campaign for its latest design - a DIY robot that can follow you around the house and bring you drinks. Smartibot is an educational,...
Posted by: Creativepool Editorial
Leaders
MullenLowe London - UN Women/Unstereostype Alliance
UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless...
Posted by: Creativepool Editorial