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A new spot from Publicis Brasil pays homage to Formula 1 legend Ayrton Senna while communicating the power he had to bring the country together. “They say when it is the flag of some, it is not the flag of others. But in his hands it was the...
Posted by: Creativepool Editorial
What does it take to be the founder of the next best tech company? Or a director at a top agency? Well, an appetite for learning helps, so ‘Inside the Mind’ is a new series of interviews helping you get in the heads of the leaders and...
Posted by: Kate Lewin
Brazilian digital technology company Cricket has become MediaMonks’ eighth international office. The company continues to produce digital work for the Brazilian market as MediaMonks São Paulo. The new office will support MediaMonks’...
Posted by: Astrid Van Essen
Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...
Posted by: Creativepool Editorial
"We are design." This is the statement by which every member of the team at Greco Design lives. Where products, people, projects and content converge; where ideals connect and ideas come true. A great power. And with a great power... Gustavo Greco...
Posted by: Creativepool Editorial
Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...
Posted by: Creativepool Editorial
isobel - Kelly's of Cornwall Top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for...
Posted by: Creativepool Editorial
Brothers and Sisters - Sunny Sunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
Posted by: Creativepool Editorial
Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...
Posted by: Creativepool Editorial
Publicis London To support Publicis London’s expansive growth over the last two years with the appointments of big accounts such as Morrisons, P&G Dish, Heineken global digital, and the IOC (International Olympic Committee), and reinforcing...
Posted by: Creativepool Editorial
Gravity Road – Three Three UK and Gravity Road have teamed up to launch a new social film as part of the mobile network’s “Go Roam” campaign. Go Roam is the latest iteration publicising Three’s Feel At Home offering, which allows customers...
Posted by: Creativepool Editorial
The winners of the prestigious Outdoor Lions Awards (sponsored for the eighth consecutive year by Clear Channel Outdoor) have been announced at Cannes Lions 2017. Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San...
Posted by: Creativepool Editorial
The 55th D&AD Professional Awards Ceremony took place last night (27th April) in London, where 5 Black Pencils were awarded - the highest accolade in the creative industry. We’re the Superhumans claimed two Black Pencils on the night, one each...
Posted by: D&AD
Navigate - Monarch Airline Monarch has appointed Navigate to manage its affiliate programmes, Monarch Flights and Monarch Holidays. Previously managed in-house, the airline struggled to dedicate enough time and resources to the programmes. Navigate...
Posted by: Creativepool Editorial
It gives us great pleasure to announce this year’s Creativepool Annual winners, revealed last night at the Annual Awards Ceremony at Protein Studios. A total of 251 winners were crowned between both the creative Annual categories and the Award...
Posted by: Creativepool
Guilherme Jahara has been Chief Creative Officer at São Paulo’s F.biz since January 2014, a position he took on with more than 20 years' experience in the industry already under his belt. Guilherme's resume is a rather dazzling affair -...
Posted by: Kate Lewin
Creativepool has officially announced the shortlist nominees; this brings the start of the People’s Choice voting for the 2017 Annual and Awards, with support from jones knowles ritchie, Saddington Baynes, and Made in Global. The excitement...
Posted by: Creativepool
Inspiring creativity, celebration, education and networking for 60 years and setting a global benchmark for creative excellence, the definitive rankings and analysis from the annual Cannes Lions Global Creativity Report have now been announced. A...
Posted by: Creativepool Editorial
360i hire their first robotic intern Internships at an ad agency are not easy to come by and it can be especially hard for young people living outside major cities. To combat this, 360i came up with a way for one lucky person, living outside a big...
Posted by: Creativepool Editorial
FilmBrazil returned to the Cannes Lions International Festival of Creativity for 2016 with an exciting, new campaign called “Film[Me]Brazil,” which brought together the top Brazilian Directors at Cannes this year to create a series of...
Posted by: Creativepool Editorial
The 54th D&AD Professional Awards Ceremony took place Thursday night (19 May) in London, where two Black Pencils were awarded; the highest accolade in the creative industry. As well as being the most awarded design agency at the Ceremony, UK...
Posted by: Creativepool Editorial
Last night, Creativepool celebrated the best creative work of 2016, at the Annual Launch Party at LIBRARY Club in Covent Garden. The room was abuzz! The launch was a gathering of everyone shortlisted for inclusion in the Annual, as well as the...
Posted by: Creativepool
Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...
Posted by: Creativepool Editorial
Turning YouTube's black bars into ad space for nonprofits When videos recorded vertically are posted to YouTube, two black bars appear on each side, to frame the action. Knowing the relevance of this channel’s audience (with an average of four...
Posted by: Creativepool Editorial
The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...
Posted by: Creativepool Editorial
Hatred exists in many shapes and forms, but no form of hatred grinds my gears quite like bigotry. In such a supposedly enlightened age, despising another person simply because their beliefs or lifestyle don't align with yours should be completely...
Posted by: Benjamin Hiorns
Cannes, France - 22 June 2013 - In a year of firsts at the 60th Anniversary Cannes Lions Festival of Creativity 2013, Ogilvy & Mather has become the first agency to be awarded over 100 Lions in one year, while also winning its first ever Creative...
Posted by: Ogilvy UK
This is a new monthly article focusing on the most exciting new agencies opening up across ad land. If we've missed any you think deserve a mention, feel free to let us know in the comments below. Billion Dollar Boy hits the Big Apple London-based...
Posted by: Creativepool Editorial
The 2016 Olympic torch was revealed this week by São Paulo studio Chelles & Hayashi ahead of next year's games in Rio de Janeiro. The agency created a recycled aluminium torch design, which expands vertically when it comes into contact with the...
Posted by: Creativepool Editorial
Huggies has announced the launch of a new campaign that presents a never-before-seen vision of the maternal bond. Created by the Brazilian agency Mood to celebrate Mother's Day in the Americas (which took place last Sunday), “Meeting Murilo” is...
Posted by: Creativepool Editorial