Displaying 1 - 36 of 1057 results
With design critique, especially within the passionate world of sports, it’s easy to jump in two footed to disparage any new identity. However, the North American World Cup 2026 logo has the potential to become as memorable as Mexico 1968 or...
Posted by: Creativepool Editorial
Freelance content strategist Alicia Rother offers a deep and compelling dive into the world of branding. A strong brand identity plays an important part in the success of a business or organization. Your brand determines how your customers,...
Posted by: Creativepool Editorial
For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...
Posted by: Creativepool Editorial
Simply having your sign out front won’t cut it anymore. In today’s competitive landscape, branding takes on a much more comprehensive approach. This demand has paved the way for environmental branding - an immersive approach that helps...
Posted by: Creativepool Editorial
In a rapidly competitive environment, every brand looks to set themselves apart. They want to create an unmistakable image to achieve the highest possible brand recognition among consumers. A branding designer or brand manager is responsible not...
Posted by: Creativepool Editorial
What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...
Posted by: Creativepool Editorial
What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...
Posted by: Creativepool Editorial
Imagine if you could listen to music all day and make a creative career out of that. That is precisely what Karolina Namyslowski's 'typical' day looks like - though making a routine out of creation doesn't come without costs. Having studied...
Posted by: Creativepool Editorial
Ash Jones is the Founder and Director of fast-growing personal branding agency, Great Influence. Ash’s journey to business success started in 2014 when he became one of six founding team members of Social Chain - now one of the World’s...
Posted by: Creativepool Editorial
We are all familiar with branding and how important it is when it comes to business, but fewer people are aware of the power of personal branding, and the benefits it can bring to your professional life. Amazon founder, Jeff Bezos is famously quoted...
Posted by: Creativepool Editorial
Sonic and audio branding is a much fascinating field in the industry, and one which is certainly growing. Blending corporate identities across an almost-all-encompassing sensorial experience is bound to be the future of marketing, and if that's true,...
Posted by: Creativepool Editorial
One could say that Joe Belliotti is in love with the music industry. But even that alone would be a massive understatement. Joe breathes and lives music every day. He embraced it as a constant which has been part of his life since he joined the...
Posted by: Creativepool Editorial
Founded in 2011 by two childhood friends, ORCA isn't afraid to work with the brave, the challengers and the disruptors. With clients from a broad range of different fields, this passionate and driven branding agency believes in the power of...
Posted by: Creativepool Editorial
Specialised in print, video and digital media production and strategies, Senso Creative is an agency dedicated to developing creative and unique marketing communications for its clients. Coming all the way from Serbia, the team at Senso believes in...
Posted by: Creativepool Editorial
It was just over the weekend that Discord announced its new brand. A “Blurple” brand, not quite blue, not quite purple, re-envisioning the iconic mascot Clyde to render it more print-friendly and… well, cute. Discord’s new...
Posted by: Antonino Lupo
Shaun: “I really love that new tv series.” Laura: “Same” Mark: “I’ve always wanted to go to Borneo” Karl: “Same” Richard: “I can’t understand why competing brands want to look...
Posted by: Simon Manchipp
The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...
Posted by: Creativepool Editorial
A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and...
Posted by: Creativepool
A sudden global pandemic has truly shaken the brandscape we used to know and cherish. Many organisations have panicked and jumped aboard the train of the most technological solutions, sometimes losing bits of themselves in the process. It is...
Posted by: Creativepool Editorial
2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...
Posted by: Woven Agency
As part of our series catching up with Creativepool Annual winners from last year, we recently caught up with Simon Manchipp, the Executive Strategic Creative Director and Founder of SomeOne. A world-class London design practice that launches,...
Posted by: Creativepool Editorial
Politics and marketing have never been so closely entwined in an age of 24-hour news and false facts. But after three years of Brexit burnout, the marketing teams behind the parties fighting in today’s historic general election have never had a...
Posted by: Benjamin Hiorns
I can’t help but sigh when I hear someone talking about buzzwords. Or using them. Or… you get the idea. The problem is the advertising and marketing industries love a buzzword but they don’t always use them responsibly. So - get...
Posted by: Rob Pratt
Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...
Posted by: Yonder Consulting
It’s been almost a week since Liverpool Football Club's brand received a significant boost when the team beat Premier League rivals Chelsea on penalties to lift the UEFA Super Cup. But what about the event’s own image? Having taken the...
Posted by: Creativepool Editorial
London-based Without Studio has designed the brand and packaging identity for new Asian food brand Kelly Loves, building on its previous work for well-known Mexican food company Wahaca. The branding, inspired by Korean food entrepreneur Kelly...
Posted by: Creativepool Editorial
“Your brand is what people say about you when you’re not in the room.” I’m not sure Jeff Bezos was talking about hospitality brands here. But he should have been. Logos, typefaces, colour palettes, paper stocks, social media...
Posted by: Creativepool Editorial
Branding is much more than a logo or a single graphic element associated with your organisation. When thinking about your brand, you really want to consider your entire customer experience… everything from your logo, website, social media...
Posted by: Progression Design
The new brand identity for vegetarian burger company, Dirty Beets, was created by London-based Designhouse and is themed on a hand-drawn tattoo. The powerful, contemporary wordmark uses a customised version of Harbour Bold and the visual identity is...
Posted by: Creativepool Editorial
At JJ Media Group our values are reflected in every aspect of our branding and culture. We are spontaneous, experimental and collaborative. Our mission is to provide our clients with an all-round, efficient, continuous service that exceeds their...
Posted by: JJ Media Group
Videos and personalisation are 2 must have items in any digital marketer's arsenal. Customers now expect a personalised experience and consciously align their brand loyalty with the extent to which they feel 'known' and valued by a brand. PR and...
Posted by: Lobster
Mondelēz International has partnered with the New York office of strategic brand and packaging design agency Bulletproof to create a contemporary new brand identity and packaging design for its Premium Chocolate brand GREEN & BLACK’S in a bid...
Posted by: Bulletproof
The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...
Posted by: ECHO
Customers are increasingly pushing for more experiences - viewed as a luxury to share and embrace. Lifestyle brands need to give consumers bigger, better, bolder and more distinct experiences. Lifestyle branding is about: Storytelling and engaging...
Posted by: Noir Agency
We caught up with Michael Smith, Creative Director and co-owner of Clout Branding with a background in brand design. We found out about his career journey so far, asked for a few hints and tips to grow and gain this expertise and we also asked what...
Posted by: ADLIB
Screenless, voice-controlled devices, such as Amazon Echo, (and the recently announced Echo Show) are fast becoming mainstream technology with household penetration in the UK potentially exceeding 40% by early next year, according to Getting Vocal, a...
Posted by: Creativepool Editorial