Displaying 37 - 72 of 5995 results
ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s brand new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale,...
Posted by: Creativepool Editorial
In the last year, Casper have claimed a spot in Time’s Best 25 Inventions of 2015, won a Big Innovation Award, been finalists of a Fast Company Innovation by Design Award, and bagged a spot on The Ellen DeGeneres Show. These aren’t...
Posted by: Kate Lewin
Moving with analogue into the digital age is a problem facing many brands who work within a well established craft. As productivity takes precedence over the traditional, many find themselves outwitted and outdated by technology that offers quick,...
Posted by: Kate Lewin
The prinkshop team have issues and they’re the first to admit it. Really big issues, ranging from sex trafficking and education to homelessness and marriage equality. And what do they do about these issues? Well they make pretty cool...
Posted by: Kate Lewin
I guess you know you're an advertising geek when you spend time spotting which actor is currently doing the voice-over on which spot for which brand. At the moment Caroline Quentin and Hugh Dennis seem to be leading the pack in the UK, with at least...
Posted by: Magnus Shaw
Gretel transform Netflix into a literal House of Cards As maddeningly successful as it has become, few would argue that Netflix is long overdue for a visual upgrade. The internal design team unveiled a new, flatter logo design last year, which...
Posted by: Creativepool Editorial
Comedic actor Paul Rudd, who is perhaps best known for his roles in comedy hits such as Anchorman, I Love You, Man and This Is 40, and is currently filming a role as the superhero Ant Man in the Marvel film of the same name, has been named as the new...
Posted by: Benjamin Hiorns
Acura, the American-based luxury vehicle division of Honda, the Japanese automotive company, is stepping up marketing for its delayed 2015 TLX with the largest campaign in the brand's history. The TLX is a high-performance luxury sedan, which...
Posted by: Benjamin Hiorns
by Magnus Shaw Elvis Presley, James Dean, Marilyn Monroe - throughout the modern era, one or two human beings have exceeded their brief to be carbon-based lifeforms, walking around, eating dinner and making other carbon-based lifeforms. For want of...
Posted by: Creativepool
Creativebloq recently published an article written by Dmytro Spilka that highlights the importance of branding within any organisation’s marketing strategy. Spilka writes: 'In an era dominated by the likes of social media, consumers are...
Posted by: Novagram
Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...
Posted by: Benjamin Hiorns
Imagine if Apple was Pear or Coca-Cola was Cola-Coca. Would we still be celebrating them as some of the most popular brands in the world today? Of course, we have no way of knowing definitively but the sheer ubiquity of those names means it’s...
Posted by: Benjamin Hiorns
Reporting for the BBC, Kate Lindsay says that ‘Gen Alpha are ready to spend - and they want to be treated like adults’. In fact, this demographic’s economic footprint is ‘expected to reach $5.46tn (£4.32tn) by 2029’...
Posted by: Novagram
When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I’m Chief Creative Officer at Saffron, the global branding and design agency. I oversee the work of our global design team split between London, Madrid and Vienna, making...
Posted by: Creativepool Editorial
IMG is a global company heralded with founding sports marketing as we know it - founded by pioneering marketer and agent Mark McCormack, it all began with a handshake in 1960 and the world of sports changed forever. Last month, the company unveiled...
Posted by: Creativepool Editorial
So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...
Posted by: Catch A Fire Agency
There are few retail brands in the UK as beloved as WH Smith and now that the Post Office has officially shat the bed as far as public perception is concerned, it remains perhaps the last bastion of wholesome, stationery-based high street...
Posted by: Benjamin Hiorns
Like half the nation, it would appear, I chose to spend the first waking hours of 2024 washed out on the sofa in a booze and cheese-induced haze binge watching what I assumed was going to be a quaint, easy-going ITV drama. How wrong I turned out to...
Posted by: Benjamin Hiorns
At the time of writing, the feature film adaptation of the viral children’s horror game Five Nights at Freddy’s (known commonly by the acronym FNaF) has made over $250 million against a measly (by Hollywood standards) $20 million budget....
Posted by: Benjamin Hiorns
While creativity might be flourishing in healthcare, the true potential of brand as strategic business asset is too often overlooked. James March, Category Director, Health & Wellness explores how we can bridge the brand gap – with Andrew Gardner,...
Posted by: Conran Design Group
Earlier this year, Juicy Couture embarked on a captivating Valentine's Day campaign aimed at rekindling nostalgia among devoted Juicy enthusiasts, while simultaneously attracting new brand followers. Unlike conventional social campaigns that...
Posted by: Creativepool Editorial
In the 1940s, some flour mills started to use patterned fabric for their flour sacks after they realised that the fabric could be re-used to make children's clothes. This direct response to world events helped to foster goodwill with...
Posted by: Novagram
The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...
Posted by: Benjamin Hiorns
In the realm of marketing and business, some brand rivalries have transcended mere competition to become iconic showdowns that have captured the attention and imaginations of consumers worldwide. These legendary battles not only shaped some...
Posted by: Benjamin Hiorns
The Official Charts Company - the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 - is unveiling a new brand identity and consumer digital platform, where brands will be able to connect safely with an engaged and loyal...
Posted by: Creativepool Editorial
WHO (should be developing my brand guidelines)? **Unlock the power of perception with an experienced design team** Whether internal or external, a design team with experience will have the best understanding of how your business should be...
Posted by: Think Design Manchester Ltd
Tell us a bit about your role! Is there a “typical” day? For me there is no such thing as a typical day, more a typical week. It’s important that we start the week prepared in order to deliver the best work for clients. On a...
Posted by: Creativepool Editorial
There are few brands as highly coveted as Disney. This year marks 100 years since Walt Disney first stepped onto the global stage with the iconic Steamboat Willy cartoon and heralded the birth of modern animated cinema and in those ten decades, to...
Posted by: Benjamin Hiorns
In almost every business the attraction and retention of staff is a key requirement and often burning issue that management teams spend hours debating and a great deal of money trying to get right. In this article we look at creating a brand that...
Posted by: Creativepool
For those who think Wimbledon wouldn’t be the same without strawberries and cream and a glass of Pimm’s, you’re not alone. Every year, an estimated 191,000 portions are eaten, accompanied by more than 276,000 glasses of the tipple....
Posted by: Creativepool Editorial
When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...
Posted by: Benjamin Hiorns
Beer and music are two things I’d probably struggle to live my life well without. There is also a definite link between the two. I mean, who has ever been to a live gig and not been struck by the sticky floors and the ridiculous queue at the...
Posted by: Benjamin Hiorns
For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...
Posted by: Lysle Wickersham
In collaboration with IFFCO’s Plant-Based Venture, WMH&I recently created THRYVE; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the...
Posted by: Creativepool Editorial
Purpose is a small and complicated word. For many, it’s that indefinable ‘something’ that keeps us pushing against a brick wall even when we know it’s breaking our backs to do so and for many more it’s the thing that...
Posted by: Benjamin Hiorns