Displaying 4357 - 4392 of 5730 results
The new campaign for Royal Mail MarketReach by Publicis Chemistry suggests that consumers want to use a combination of mail and email to communicate with them. The campaign is the first in a series of communications, which target new, former and...
Posted by: Benjamin Hiorns
It was announced yesterday that the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share. The German agency was founded in 1999 by partners Matthias von Bechtolsheim, Guido...
Posted by: Benjamin Hiorns
The American full-service agency Neathawk Dubuque & Packett announced recently that they will be appointing award winning creative talent Jimmy Ashworth as executive creative director on the 2nd of June. Ashworth previously worked as the lead...
Posted by: Benjamin Hiorns
Oreo is an untouchable part of the American brandscape. There’s no doubt that if innocent-looking Oreo ever had any competition, it would squash it. How is this 102-year-old cookie such a powerhouse brand? 1. That emotional hook “The...
Posted by: bluemarlin
A new ad, created by the Australian agency Publicis Mojo for global coffee brand Nescafe, uses a bespoke cover of Dolly Parton's classic '9 to 5', with lyrics altered to reflect the “Real working day of today's modern woman; 5am and 9pm.”...
Posted by: Benjamin Hiorns
On page one of 'The Bumper Book Of Branding' (which doesn't exist), we're told that a successful brand starts with a successful name. Y'know, something memorable, something that resonates with the audience. Crack the name and half the battle is won....
Posted by: Magnus Shaw
Bridgestone, the world's largest tyre and rubber manufacturer, are targeting a new audience with a new advertising campaign by Publicis Hawkeye for its revolutionary new line of tyres. Emmy-award winning Modern Family star Julie Bowen has been tapped...
Posted by: Benjamin Hiorns
It was announced yesterday that legendary creative ad man Roy Wisnu will be joining Lowe Indonesia as the agency's new group CCO, leading Lowe's creative across all its Indonesian divisions, including digital division Lowe Profero, and activation arm...
Posted by: Benjamin Hiorns
Royal London has unveiled the follow-up spot to their “We're so yesterday” campaign, which was released earlier this month to (according to the mutual life and pensions company) celebrate the fact that “Royal London has stood by its...
Posted by: Benjamin Hiorns
Following a global review of some of its largest brands, multinational consumer goods company Reckitt Benckiser has added three advertising agencies to its creative roster in the shape of Wieden + Kennedy, Droga5 and McCann Erickson. W+K will handle...
Posted by: Benjamin Hiorns
Coffee, like wine, has become a product for aficionados. Consequently, a substantial market for high-concept bags of beans has evolved, with each brand using design as its weapon win the battle to become the coffee enthusiast's preferred brew. Below...
Posted by: bluemarlin
I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...
Posted by: Creativepool
It was announced last week that KV Sridhar, the erstwhile chief creative officer for Leo Burnett in India who is affectionately known as 'Pops' by his friends and co-workers, will be taking the CCO post at SapientNitro, the interactive marketing,...
Posted by: Benjamin Hiorns
Keith Smith, the international president of TBWA, announced earlier this week that Dave King was to be appointed as chief creative officer at Whybin\TBWA New Zealand. King will be joining the Auckland-based team in July, replacing Toby Talbot, who is...
Posted by: Benjamin Hiorns
Taking a primetime advertising spot last Saturday night during Britain’s Got Talent, the new television commercial celebrating John Lewis’ 150th anniversary was revealed. Created by Adam & Eve/DDB, the ad is called Never Standing Still,...
Posted by: Ashley Morrison
The new campaign from AMV BBDO for the UK's largest electrical retailing and services company, Currys and PC World, takes a clever approach, examining the kind of subtle and not-so-subtle manipulations our partners occasionally make in order to...
Posted by: Benjamin Hiorns
Lowe Profero, the global digital network of Lowe and Partners, announced last week that they have partnered with the Australian based Mexican food chain, Guzman y Gomez, to develop the brand's digital presence both locally and internationally. The...
Posted by: Benjamin Hiorns
It was revealed yesterday that DigitasLBi will be partnering with Buzzfeed and Epic Digital in developing digital branded content. The first step will involve DigitasLBi and Buzzfeed working together to create “Buzzfeed in Residence,” a...
Posted by: Benjamin Hiorns
It was announced on Tuesday this week that Auge Reichenberg, one of the most respected creative executives in healthcare communications, is to join McCann HumanCare, the consumer-focused health and wellness arm of McCann Health. She joins McCann from...
Posted by: Benjamin Hiorns
The Cannes Lions International Festival of Creativity have hired McCann London to create a campaign which will promote the upcoming 2014 festival. The campaign takes the form of a series of stills that have been designed to mimic (and mock) the...
Posted by: Benjamin Hiorns
For the second year running the top distinction at the annual Facebook Studio Awards has gone to an advertising agency and brand combination, who used the social media platform as a base from which to launch a successful campaign. This year the...
Posted by: Benjamin Hiorns
Late last year, a picture of Cheryl Cole appeared on the internet and in various newspapers. Nothing particularly odd about that; Ms. Cole is a constant media fixture. Only this picture, which she had released herself, was of her backside, newly...
Posted by: Magnus Shaw
The BBC notwithstanding, and a peppering of community outfits aside, there aren’t really any independent radio stations left in the UK. It’s all ‘networks’ - which is a rather overexcited way of saying a large corporation...
Posted by: Magnus Shaw
Publicis Conseil have recruited Australian singer, actress and icon Kylie Minogue to take centre stage in a new campaign designed to raise funds for, and to bolster the reputation of the Alliance for Research in Cancer, both in its native France and...
Posted by: Benjamin Hiorns
Wieden + Kennedy's global co-executive creative director, Colleen DeCourcy, has recently been made partner at the agency after just 15 months. As a partner, she will join a select group of 11, which also includes president Dave Luhr, executive...
Posted by: Benjamin Hiorns
Brand design and innovation agency Seymourpowell have recently released the results of their collaboration with the Carlsberg Group; a bottle and a fresh brand identity for the worldwide launch of their new drink; 'Seth & Riley's Garage Hard Lemon'....
Posted by: Benjamin Hiorns
It was announced earlier this week that M&C Saatchi LA will be in charge of all strategic, creative and production duties for the social media account of UGG Australia, taking the account from incumbent agency, 360i. UGG Australia is a fine clothing...
Posted by: Benjamin Hiorns
Though world renowned weight loss brand Weight Watchers have been with McCann Erickson New York for seven years now, it was announced late last week that their advertising business will now be covered by Widen + Kennedy, the independently owned,...
Posted by: Benjamin Hiorns
Yesterday the World Wildlife Fund (WWF) and the Grey Group ad agencies '41?29! Media Internet' and 'Uncle Grey' (based in Turkey and Denmark respectively) launched a brand new campaign, which aims to raise public awareness regarding endangered...
Posted by: Benjamin Hiorns
In the years of consumer excess that dominated most of the 20th Century, a premium brand had to be exclusive, ostentatious and downright unaffordable for the average man in the street. The premium label was the reserved for the luxury goods and the...
Posted by: bluemarlin
A new ad campaign for Thetrainline.com highlights how its bespoke app (available for Android and iOS devices) is (as the tagline says) “Brilliant for train stuff, but rubbish for anything else.” The campaign launched earlier this week,...
Posted by: Benjamin Hiorns
M&C Saatchi has recently appointed to handle all creative services for NRMA Insurance, the biggest insurance creative account in the Australian market, which also includes their SGIC and SGIO brands. The agency won the deal (which is rumoured to be...
Posted by: Benjamin Hiorns
Yesterday, Ogilvy & Mather New Zealand released a new video, which officially announced the launch of Neo@Ogilvy, the agencies brand new digital division in Auckland. The cutting-edge agency (which is part of a global network that consists of over 40...
Posted by: Benjamin Hiorns
Leo Burnett announced yesterday that Nigel Tribe had been appointed as head of strategy for Leo Burnett Singapore and global planning director for SKII. This appointment comes hot on the heels of not only some major recent wins for the agency...
Posted by: Benjamin Hiorns
The Publicis Groupe have promoted within their ranks this week, as Jay Benjamin, former top creative at Leo Burnett New York since is first opening 3 years ago, has been appointed chief creative officer of the New York branch of global advertising...
Posted by: Benjamin Hiorns
It was announced yesterday that the media planning and buying account of one of the largest retail firms in the country will be changing hands as Marks and Spencer hand their £60 million account to Mindshare, a global media agency owned by Group...
Posted by: Benjamin Hiorns