Displaying 145 - 180 of 6492 results
As part of our 'Brand Perspective' Annual 2018 judges series, meet Anna Pinckernelle. Tell us what you do for a living and who you work for? I am the Marketing Manager for Star Alliance. What does that involve? Developing marketing strategies...
Posted by: Heather Deacon
As part of our "Brand Perspective" Annual 2018 judges series, meet Sam Moore. Tell us what you do for a living? Head of Digital at Carlsberg. What does that involve? I manage the digital user experience for both On Trade customers (e.g. Pubs and...
Posted by: Heather Deacon
The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...
Posted by: LEAP
If you’re ready for a boost to your creativity then you’re in luck, because January is International Creativity Month. Created by Randall Munson, the purpose of International Creativity Month is to find time to explore creative ways to...
Posted by: Mind Doodle
IBM’s finding that 70% of people aren’t impressed with digital brand experiences has echoes in tech history according to Tariq Khan, Director of Interactive at TMW Unlimited. Tariq Khan (far right) with Chris Buckley (left) and Chris...
Posted by: Creativepool Editorial
Last year, San Miguel, the premium Spanish beer brand, took a look back into their history in a bid to better understand their heritage and uncover a contemporary way of imparting that history onto beer drinkers all around the world. The result was...
Posted by: Heather Deacon
Clover has launched its new brand identity and pack design, created by global brand consultancy BrandOpus. With intense price competition and reduced consumption contributing to a perfect storm of falling sales across the spreads category, one of the...
Posted by: Creativepool Editorial
On Thursday 24th November, hundreds of creatives from around the UK gathered at Shoreditch venue The Bike Shed for Adobe’s latest Creative Meet Up. The jam-packed evening inspired a creative community through innovative product insights,...
Posted by: Creativepool Editorial
In the last year, Casper have claimed a spot in Time’s Best 25 Inventions of 2015, won a Big Innovation Award, been finalists of a Fast Company Innovation by Design Award, and bagged a spot on The Ellen DeGeneres Show. These aren’t...
Posted by: Kate Lewin
After 11 years in the wilderness, Morrisons is bringing back the Safeway brand as a new wholesale range of groceries to be stocked at independent retailers across the UK from next year. The name itself will be familiar to anyone who grew up in the...
Posted by: Benjamin Hiorns
We all remember great stories. It’s what helps us make connections, strengthens our memories and inspires action. So it is no surprise that brands who use storytelling are the ones that get noticed. Storytelling in marketing is not a new...
Posted by: Emma McCarthy
In 2007, two Stanford Design Program graduates, James Monsees and Adam Bowen, came together and formed the company Ploom with the aim of innovating the portable vaporization market - an area which they rightly felt “lacked...
Posted by: Kate Lewin
Households are being asked to test smoke alarms now and every month as latest research shows that only 28% of all adults who own smoke alarms are actually testing them on a regular basis. This year’s Fire Kills campaign, launched today (Monday 7...
Posted by: Creativepool Editorial
When Sonos opened their first retail store in New York’s SoHo this summer, it was a pioneering moment for the brand. Having dominated the wireless speaker market, eclipsing other competition easily and steadily along its 14 year journey, Sonos...
Posted by: Kate Lewin
Urban Partnerships, a division of experiential specialists MKTG, has joined forces with Havas Media to facilitate a partnership between Buzzbike and Braintree, part of the online payments giant PayPal, which will being free branded bikes to London....
Posted by: Creativepool Editorial
Nice Biscuits has continued its 2016 expansion plans by strengthening its animation offering with a merger between its London HQ and Lumiere Studios new Essex-based CG studio. After working closely together for the past two years, Lumiere are set to...
Posted by: Creativepool Editorial
OLIVER Group is bringing Aylesworth Fleming in Manchester and Marketing Matters in Bournemouth under the parent brand as it plans to drive its inside agency model into both regions. The move is part of a strategy designed to establish regional...
Posted by: Creativepool Editorial
It was a few short years ago that Chris Milk and Aaron Koblin founded Vrse, their premier platform for Virtual Reality content creation which enables the technologies needed to create the most innovative and immersive forms of human storytelling. At...
Posted by: Kate Lewin
Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death. The speakers appear as if being poured from a can of...
Posted by: Creativepool Editorial
Barnardo's is celebrating it's 150th anniversary this year, and whilst the way they communicate their message of helping vulnerable children has undoubtedly changed over the years, the underlying strength and legitimacy of that message has remained...
Posted by: Benjamin Hiorns
Just Eat is relaunching its brand with a new company vision to create the world’s greatest food community. The relaunch is being spearheaded by a new brand and advertising campaign celebrated Just Eat’s renewed commitment to its 27,000 UK...
Posted by: Creativepool Editorial
KARA takes its name from the Japanese word Karaoke, meaning ‘empty orchestra’. That piece of information isn’t immediately relevant to anything we’re about to cover in this Brand Case Study, but it gives you an insight into the inner workings...
Posted by: Kate Lewin
Made.com, the furniture retailer, has launched a new brand platform and campaign seeking to upturn lifestyle category clichés and show how its customers really live. The new “Live Unboxed” platform is the first work for the brand by...
Posted by: Creativepool Editorial
Throughout the upcoming Rio Olympics, DFS will be promoting their official Team GB partnership by celebrating the hard work that goes into getting to the top of your game. The campaign is based around a new brand film, created by krow communications,...
Posted by: Creativepool Editorial
The launch of a pioneering clothing brand &Sons invites members of the creative community to pledge for their style via a Kickstarter campaign calling on those within the creative industries to back a hardwearing, timeless and expertly crafted...
Posted by: Creativepool Editorial
Warburtons has launched its latest social media campaign, “#140Years,” which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character...
Posted by: Creativepool Editorial
“You don’t understand a city until you leave...”, said KREWE du optic’s founder, Stirling Barret, speaking about New Orleans to Forbes magazine; “...it always works here." Seeing his hometown through fresh eyes and...
Posted by: Kate Lewin
It's been over a week now and the creative world is still reeling from the effects of Brexit. But the real question going forward, is how this seismic economic shift will affect not only the future of the UK and its creative industries, but the...
Posted by: Creativepool Editorial
Creative Debates is a tonic to the endless one-way talks that are in abundance within our sector. The debates will tackle some of the most difficult questions and topics being faced by our industry, modelled on the old-school debate format with 2...
Posted by: Creativepool
The All England Lawn Tennis Club (AELTC) has launched a new strategic brand positioning and campaign for the upcoming Wimbledon Championships, under the platform “In Pursuit of Greatness,” which is the first major campaign for the...
Posted by: Creativepool Editorial
Back in April, H&M hosted World Recycle Week, an initiative designed to promote sustainability in fashion and to ‘Close The Loop’ on the thousands of items of clothing that are cast aside on landfill every year. But whilst the campaign...
Posted by: Kate Lewin
Moving with analogue into the digital age is a problem facing many brands who work within a well established craft. As productivity takes precedence over the traditional, many find themselves outwitted and outdated by technology that offers quick,...
Posted by: Kate Lewin
Since ancient times, women have been using the same old products and techniques to manage mother nature’s monthly visit. We may be living in the noughties, but up until now our approach to female menstruation has been very firmly rooted in the...
Posted by: Kate Lewin
Monster, the online jobs service, has launched an ambitious and quite literal new pan-European campaign introducing a formidable new character to reinvigorate the brand. The pan-European campaign is the first work by mcgarrybowen for Monster since...
Posted by: Creativepool Editorial
Today’s Brand Case Studies celebrates not one but three different creative makers and craftspeople who are forging new paths in the spirit of the old ways. We’re a fan of highlighting smaller brands who contribute to - rather than add to...
Posted by: Kate Lewin
If somebody like how to spend it describes your t-shirt as "..the nearest thing I've found to my ideal...quality is supreme…” you are in a good position to turn heads when walking into a pub, club or office. I met the creators behind the...
Posted by: Harry Elonen