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Features

Out of sight. What became of the virtual office?

by Magnus Shaw. Working in an ad agency in Fleet Street in 1995, I was called into a first-floor office to be shown something very impressive - an email account. Visually it was quite modest, just some browser windows with names and messages in...

Posted by: Creativepool
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Industry

Speakers Corner 3 - Excuse me Sir, your pitch machine is broken.

By Nick Bennett more from him on twitter @NickoBennett Disclaimer: No real Clients or Agencies where harmed in the making of this speech. Creative direction: The following speech is to be performed by a single individual with a split personality...

Posted by: Creativepool
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Leaders

Lovie Awards Winners Announced

SoundCloud, VICE, StumbleUpon, Akestam Holst awarded alongside Special Achievement Honourees Stephen Fry and Professor Heinz Gerhäuser & Team, creators of the MP3 file format. On the 16th October the International Academy of Digital Arts and...

Posted by: Creativepool
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Inspiration

CP Loves... The strangely moving web art of Dain Fagerholm

by Magnus Shaw. Animated GIFs - the curse of the internet. In spite of the myriad possibilities of HTML5 and the rise of some truly brilliant digital designers, there's still a tendency for the keen amateur website builder to become very excited...

Posted by: Creativepool
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Features

The best a man can get: Ten milestone moments in advertising history.

1. 79 A.D. Billboards in Pompeii Ah! The glory of the ancient Roman empire. Olive skinned, muscular men striding the avenues, clad in togas, debating the great issues of the day. Beautiful, raven-haired maidens bearing baskets laden with the...

Posted by: Creativepool
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Workshop

Is there a place for modern apprenticeships in the creative industry?

Ask an employer what he or she would prefer; a candidate with three years real experience, or a graduate straight out of university, and they are likely to say that they would like a degree educated candidate with three years experience. Push them a...

Posted by: Creativepool
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Features

Is it possible to be too creative?

by Magnus Shaw. Do you remember Kiss? Of course you do. Ludicrous American band - wore loads of black and white make-up. Well, they're back. Sort of. The new campaign for Costa Coffee features their track 'I Was Made For Loving You. The song...

Posted by: Creativepool
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Leaders

Who really won at the Olympics? Nike vs Adidas

Nike may not have been a headline sponsor, but insight from Socialbakers’ CheerMeter tool today revealed that Nike was top of the podium for sporting social engagement during the London Olympics. From the 27th of July to the 2nd of August,...

Posted by: Creativepool
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Features

Speakers Corner: Alan Long - Proud to be Digital.

Welcome to the CP Soapbox! Speaker's Corner is an opportunity for indutry boffins to take centre-stage and put the (creative) world to rights. But we don't want to stop there! We want comments from 'the floor' so if you've got something you want to...

Posted by: Creativepool
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Features

My favourite adverts are currently...

by Ashley Morrison. ..by Volkswagen. I've always been a fan of their ad campaigns and many of them rank pretty highly on my personal "I wish I'd thought of that" list. They work because they seem so 'of the moment'“ and yet, looking back to...

Posted by: Creativepool
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Workshop

Opinions - Kindling. What do eBooks mean for writers?

by Magnus Shaw If you read my columns with any regularity, you'll have noticed a little ad in the footer inviting you to buy "ADVICE" - a collection of my writing on advertising (it's very good, by the way). Those kind enough to have clicked through...

Posted by: Creativepool
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Workshop

Opinions - Who cares what you think, Mr. Freelancer?

by Ashley Morrison There are a great many perks to being a freelancer (if you’re regularly employed, obviously). A lot of variety, regular change of scene if you work on site for multiple clients, working days to suit your personal schedule,...

Posted by: Creativepool
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Workshop

Opinions - Tweeting for crisps.

by Magnus Shaw Special K eternally pitched as a "healthy" food, it's now at the centre of an "eat this and wear smaller jeans" campaign. It must be going well, because a line of Special K snacks has been launched named "Cracker Crisps." It's no...

Posted by: Creativepool
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Inspiration

CP Loves... What we saw at the London Design Festival (2012)

by Jessica Hazel Last Thursday we wandered around the Brompton district of London Design Festival 2012, sampling beers, cheese and pretzels and an array of up and coming and established designers newest ideas. Here are a few of our...

Posted by: Creativepool
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Features

Speakers Corner: Phil Dearson - Advertising is a Tax.

Welcome to the CP Soapbox! Speaker's Corner is an opportunity for industry boffins to take centre-stage and put the (creative) world to rights. But we don't want to stop there! We want comments from 'the floor' so if you've got something you want...

Posted by: Creativepool
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Workshop

Opinions - More than words. What do copywriters know about design?

by Magnus Shaw "Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion." Bob Baxley It's funny. Art directors and copywriters work so closely together, for so much of the time, and...

Posted by: Creativepool
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Inspiration

CP Loves... Google's amazing new HQ

by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...

Posted by: Creativepool
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Workshop

Opinions - Why do creative agencies all talk the same?

by John Fountain I'll wager that if you visit any creative agency's website and go to the "About" page you'll find that, though the pictures and design might be poles apart, the words themselves will all be pretty much the same. Which is weird when...

Posted by: Creativepool
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Industry

London Design Festival 2012

The London Design Festival is celebrating it's 10th year with new exhibitions, installations, workshops and the launch of the Global Design Forum. The festival celebrates London as the design capital of the world. This year Trafalgar Square is home...

Posted by: Creativepool
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Inspiration

CP Loves...Toilet humour

by Ashley Morrison When I went to Sketch in London's Conduit Street recently for a rather posh birthday tea, the last thing I expected to be talking about over my cup of Darjeeling and my strawberry tart were the toilets. Usually, the only time I...

Posted by: Creativepool
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Workshop

Opinions - The Paralympic effect

by Jessica Hazel The aftermath of the Olympics has been a bleak and disorientating time. Doctors have had to treat a number of patients suffering from Post-Olympic-Depression-Syndrome, or PODS as it is now known. It does feel like Boxing Day, or...

Posted by: Creativepool
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Workshop

Opinions- Your move. Losing your job before it has even begun.

by Magnus Shaw Writing in The Drum this week, Phil Haselhurst describes how his determination to climb the career ladder brought him to grief. He had a decent job with an agency he liked - good team, lots of experience, satisfying work. But, not...

Posted by: Creativepool
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Workshop

Opinions - Freelancers work harder

by Ashley Morrison It's a bold statement, granted. And one which is certainly arguable. But I was chatting to a friend recently who maintained that freelancers definitely, definitely worked harder than permanent employees. I'm in a slightly unusual...

Posted by: Creativepool
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Workshop

Opinions - Doing bird. Should Twitter be policed?

by Magnus Shaw In the early hours of this morning Dorset police arrested a 17-year-old boy. It's alleged he sent a tweet to Olympic diver Tom Daly which read "You let your dad down I hope you know that." Daly had finished fourth in the Men's...

Posted by: Creativepool
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Inspiration

CP Loves... Jeremy Deller's 'Sacrilege'

by Ashley Morrison. Tempting as it was today to blog about the Olympic Opening ceremony (you've gotta love that James Bond bit with Her Maj, haven't you?) I've decided to talk about another round-the-country event which is taking place at the moment...

Posted by: Creativepool
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Workshop

Opinions - Fancy a fight? Join LinkedIn

by Ashley Morrison But not just any sort of fight. LinkedIn doesn't provide a sort of Brad Pitt / Edward Norton-inspired forum or portal where the first rule about Online Fight Club is that you don't talk about Online Fight Club. (Sorry if you...

Posted by: Creativepool
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Workshop

Opinions - LOCOG: Lots Of Confusion Overshadows Games?

by Ashley Morrison So the Olympic opening ceremony is a week away and I, for one, am really rather excited. Yes, yes, I know it's all very trendy to want to flee the capital during the mayhem that will ensue (for that, read "I'm ticked off that I...

Posted by: Creativepool
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Workshop

Opinions - Unliked. Is the sheen coming off Facebook?

by Magnus Shaw When discussing Facebook, different rules apply. In Facebook's world, audiences, members, revenues and profits are measured on a macro-scale that dwarfs the figures bandied around in banking circles. A few statistics: -Users upload...

Posted by: Creativepool
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Features

Emma Sexton - Director, SheSays UK

SheSays is an award-winning organisation running free mentorship and events to women in the creative and marketing businesses. Why? Because we want to see more women at the top. And since we are all about doing we also offer courses, career...

Posted by: Creativepool

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