Displaying 73 - 108 of 6778 results
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. Job description,...
Posted by: Creativepool
From Cape Town to London, Illustrator & Art Director Justin Poulter has never given up on his ambitions and dreams of becoming an established artist in the creative industry. Some designers find inspiration by being exposed to a number of creative...
Posted by: Creativepool Editorial
But a new wave of change-makers is here to change that… Is the branding industry’s obsession with purpose simply encouraging consumers to maintain bad habits? Nowadays we expect brands to weave a sustainable or charitable message into...
Posted by: B&B Studio
There's brave and then there's bold. This short ad by Shift Engage and ALULA Animation Studios probably has a bit of both, with a pinch of genius here and there. It is a proven #fact that chickens cannot fly. Well, not in real life, they can't - but...
Posted by: Creativepool Editorial
When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...
Posted by: Creativepool Editorial
It's all great to have your brand accredited as a green corporation, but how do you follow through your good intentions with clear actions? In this new era of consumerism, especially as consumer habits are shifting so much in the wake of the...
Posted by: Creativepool Editorial
Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...
Posted by: Creativepool Editorial
Clearly the last year has been an unprecedented one for many sectors of the industry. We can only imagine what Covid-19 did to Marketing spend, but to leaders such as Mark Evans, Marketing Director at Direct Line Group, even a global pandemic is...
Posted by: Creativepool Editorial
Where would we be without stories? Stories have the power to change minds, inspire creativity and drive change. In the hands of the right leaders, stories can change the world forever. The Writer's Group Creative Director Charli Nordone certainly...
Posted by: Creativepool Editorial
Late last year, the talented Zoe Mitchell was appointed Marketing & Growth Director at VaynerMedia London as part of a string of senior hires in the agency. Right off the bat, Zoe sounded confident and extremely well-immersed in her role - and the...
Posted by: Creativepool Editorial
If one were to ask how exactly André Felix got to become the Global Creative Director of WhatsApp, the man would probably say that it had nothing to do with himself. We beg to differ. Grown up in a Brazilian favela, André moved to the US...
Posted by: Creativepool Editorial
How do you make the jump from a car manufacturer to freelance filmmaking? Will Riddell, freelance director and producer, might know a thing or two about that. Having worked for some years in APA production, Will set up his own company in 2017 to...
Posted by: Creativepool Editorial
"We are design." This is the statement by which every member of the team at Greco Design lives. Where products, people, projects and content converge; where ideals connect and ideas come true. A great power. And with a great power... Gustavo Greco...
Posted by: Creativepool Editorial
When it comes to inspiration, few things are as important as being able to remain open to new inputs. Creativity isn't always about doing something original. Sometimes, looking at work that has already been done can help you come up with new,...
Posted by: Creativepool Editorial
There's no doubting that the COVID-19 crisis is affecting several corners of the industry in more or less similar ways. A lot of professionals, even beyond the actual creative industry, are talking about one of the worst recessions of the past 100...
Posted by: Creativepool Editorial
Jordan Lonsdale has been in the game long enough to live the two, often discussed sides of the same industry: in-house teams and agencies. According to the Wonderhatch account director, there are several misconceptions thrown into the mix when...
Posted by: Creativepool Editorial
Team leaders have it the hard way. Experienced motivators, often capable mentors and managers of both time and people, they are responsible for making sure that everything remains on track, even if it means putting out fires here and there. Throw a...
Posted by: Creativepool Editorial
It isn't hard to imagine that most creatives struggle with overcoming their imposter syndrome. That feeling of being inadequate and just pretending to be creative bugs most of us, pushing us further down when we probably have all the qualities to...
Posted by: Creativepool Editorial
Consumer decision making is changing, and that’s impacting brand loyalty. This became clear to me while I was researching a presentation I made at an event held to examine the role and the market opportunity presented by online video. One of...
Posted by: Creativepool Editorial
It’s been 12 years since Byron arrived in the UK and since then a host of American-style diner restaurants have entered the scene including Five Guys, Patty & Bun and Shake Shack. With a successful decade and a bit under its belt, now Byron is...
Posted by: Creativepool Editorial
Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1 billion. Galvanised by a pesticide-free product that promised better taste and nutritional value, champions of organic produce threw serious shade on the...
Posted by: Southpaw
As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...
Posted by: Max
After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...
Posted by: Creativepool Editorial
Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...
Posted by: Ryan Watson
The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...
Posted by: LEAP
WGSN’s colour director Jane Monnington Boddy tells the fascinating history of how humans have attempted to communicate and define colour, following the launch of a major new colour system. Colour is one of the purest and most primitive forms...
Posted by: Coloro
Not only is film one of the most competitive industries to break into, it is also expensive, costing an average of £10,000 to create a short film. Many ambitious filmmakers have struggled to pursue their dreams because of a lack of funding....
Posted by: Creativepool Editorial
The Centrica smart home brand Hive has today unveiled “Sweet Dreams,” the second spot in its multi-market “Let’s Get Living” campaign, which broke earlier this month – providing specific perspectives on how people can benefit from Hive...
Posted by: Creativepool Editorial
IBM’s finding that 70% of people aren’t impressed with digital brand experiences has echoes in tech history according to Tariq Khan, Director of Interactive at TMW Unlimited. Tariq Khan (far right) with Chris Buckley (left) and Chris...
Posted by: Creativepool Editorial
Last year, San Miguel, the premium Spanish beer brand, took a look back into their history in a bid to better understand their heritage and uncover a contemporary way of imparting that history onto beer drinkers all around the world. The result was...
Posted by: Heather Deacon
“You can’t be what you can’t see” It feels like change is the only constant in today’s society. 2016 was full of truly shocking political events, that have shaken the collective consciousness, whatever side of the...
Posted by: Creativepool Editorial
US telecom giant Verizon is looking to take its creative work in-house after hiring Apple’s former global group creative director, Andrew McKechnie (see hero image), to serve as its first Chief Creative Officer. McKechnie will be tasked with...
Posted by: Creativepool Editorial
Clover has launched its new brand identity and pack design, created by global brand consultancy BrandOpus. With intense price competition and reduced consumption contributing to a perfect storm of falling sales across the spreads category, one of the...
Posted by: Creativepool Editorial
OK, that headline might come across as a little bit clickbaity, but it's a pretty shocking statement that is not only true, but indicative of the way celebrity culture has managed to integrate itself within the advertising industry. Matthew...
Posted by: Benjamin Hiorns
Nice Biscuits has continued its 2016 expansion plans by strengthening its animation offering with a merger between its London HQ and Lumiere Studios new Essex-based CG studio. After working closely together for the past two years, Lumiere are set to...
Posted by: Creativepool Editorial
OLIVER Group is bringing Aylesworth Fleming in Manchester and Marketing Matters in Bournemouth under the parent brand as it plans to drive its inside agency model into both regions. The move is part of a strategy designed to establish regional...
Posted by: Creativepool Editorial