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Leaders

WCRS hit the Garden and the Kitchen for B&Q Spring Campaign

This week sees the launch of B&Q’s latest TV spot, part of its fully integrated Spring campaign from WCRS. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution,...

Posted by: Creativepool Editorial
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Leaders

jones knowles ritchie reinvent iconic ‘Beanz Meanz Heinz’ campaign

Heinz, one of the world’s most popular food brands, has brought its iconic “Beanz Meanz Heinz” slogan to life with an exclusive Selfridges partnership. Created by global brand design agency Jones Knowles Ritchie (JKR) to mark the...

Posted by: Creativepool Editorial
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Leaders

McCoy's offer £10,000 prize in Win Gold campaign

McCoy’s, the UK’s number one ridged crisp, is back on TV screens with a £1m campaign to launch the brand’s “Win Gold” competition. Fans of money and crisps will love the new McCoy’s Win Gold competition, giving McCoy’s lovers the...

Posted by: Creativepool Editorial
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Leaders

O2 champions live experiences in #FollowTheRabbit campaign

O2 today announces an exciting new advertising campaign, centred on embracing the life affirming nature of live experiences. The campaign, appearing around the UK from today (Thursday the 2nd of March), features a bright blue rabbit as the ultimate...

Posted by: Creativepool Editorial
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Leaders

BMB have their hands full with £4.5 million Hula Hoops campaign

Backed by a £4.5 million marketing campaign, this new work from BMB marks a bold new strategy for Hula Hoops, in a push that aims to appeal to more households across the UK than ever before. The campaign, which launched online first, kicks off...

Posted by: Creativepool Editorial
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Leaders

The Best Valentines Day Campaign's of 2017

Whilst most of us know deep down that Valentine's Day is little more than a reason for couples to buy more cards and chocolate for one another and for singletons to buy more beer, ad land continues to pull out the punches every year. 2017 is no...

Posted by: Creativepool Editorial
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Leaders

Danone partners with Spotify in exclusive musical campaign

Danone Light & Free is joining forces with Spotify for a year-long partnership to build connections between the Greek-style yoghurt brand and music fans. Spotify has partnered with the brand to offer unique music prizes throughout 2017 where an...

Posted by: Creativepool Editorial
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Leaders

What we've learned from Clinton's digital presidential campaign

Back in 2008 when Obama first ran for president, the iPhone was only a year old and Facebook wasn’t yet the world’s largest social network. Obama’s digital strategy was savvy and helped to mobilise voters who were already actively...

Posted by: Kate Lewin
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Leaders

The Voice invades UK shopping centres in ambitious DOOH campaign

ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s brand new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale,...

Posted by: Creativepool Editorial
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Leaders

Cheil London reveals 5 star debut campaign for Etihad

Cheil London has launched its debut work for Etihad Airways, since winning the account earlier this year. The global print and digital campaign shows how Etihad offers a superior travelling experience to its rivals, positioning the company as a...

Posted by: Creativepool Editorial
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Leaders

RKCR/Y&R launch ultimate campaign for Thomson ahead of TUI rebrand

Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its planned rebrand to TUI in late 2017. The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast...

Posted by: Creativepool Editorial
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Leaders

Watch people discover their origins in new AncestryDNA campaign

Fifty Fifty has teamed up with Fergus Hynd to create a striking three spot campaign for Ancestry, the global leader in family history and consumer genomics, to promote the company’s DNA product, AncestryDNA. The none-more aptly titled...

Posted by: Creativepool Editorial
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Harness the Power of "Why" In Your Brand Story

We all remember great stories. It’s what helps us make connections, strengthens our memories and inspires action. So it is no surprise that brands who use storytelling are the ones that get noticed. Storytelling in marketing is not a new...

Posted by: Emma McCarthy
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Leaders

M&S and RKCR/Y&R feel the love in Mrs Claus Christmas campaign

Joining John Lewis, Sainsbury's, Morrisons and more in the festive fray, M&S launched its 2016 Christmas campaign over the weekend with the release of its highly anticipated “Christmas with Love, Mrs Claus” spot. “Christmas with Love” is its...

Posted by: Creativepool Editorial
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Leaders

DFS and krow tap Aardman to create iconic Christmas campaign

DFS; the UK’s biggest sofa manufacturer and retailer, has partnered with the Oscar-winning studio Aardman to create a multichannel advertising campaign that makes heroes of its talented team of craftsmen and women. Borrowing a trick from the...

Posted by: Creativepool Editorial
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Brand & Deliver 'Refashion' Shakespeare for Selfridges windows with LG

Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death. The speakers appear as if being poured from a can of...

Posted by: Creativepool Editorial
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Leaders

RKCR/Y&R launch first global campaign in 220 years for Lombard Odier

RKCR/Y&R has created the first major campaign for Lombard Odier, the 220-year-old Swiss bank. The “Rethink Everything” campaign, which spans print, digital, online, outdoor and social media, aims to challenge people’s preconceptions...

Posted by: Creativepool Editorial
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Leaders

Karmarama and venturethree reinvent Just Eat for brand relaunch

Just Eat is relaunching its brand with a new company vision to create the world’s greatest food community. The relaunch is being spearheaded by a new brand and advertising campaign celebrated Just Eat’s renewed commitment to its 27,000 UK...

Posted by: Creativepool Editorial
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Leaders

Engine's successful NHS #MissingType campaign relaunches for a 2nd year

Engine, together with NHS Blood and Transplant, is uniting with blood donor organisations across 21 countries to highlight an almost 30% international drop in blood donation. A number of high profile brands and organisations are backing the campaign,...

Posted by: Creativepool Editorial
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Leaders

Made.com and Fabula launch “Live Unboxed” brand platform

Made.com, the furniture retailer, has launched a new brand platform and campaign seeking to upturn lifestyle category clichés and show how its customers really live. The new “Live Unboxed” platform is the first work for the brand by...

Posted by: Creativepool Editorial
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Leaders

BMB launches £2 million “Fruity Fling” campaign for Rubicon Spring

BMB has launched a huge £2 million campaign for Rubicon's brand new product, Rubicon Spring. Rubicon Spring is the love child of sparkling spring water and fruit juice, shaking up the water category and containing a svelte 15 calories. The...

Posted by: Creativepool Editorial
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Leaders

Grey London unveil new KidZania campaign made by kids, for kids

KidZania London is a 75,000sq city where the kids are in charge. Complete with its own currency, university and more than 60 jobs for children to experience, the concept, designed to inspire, challenge and empower kids is located inside the Westfield...

Posted by: Creativepool Editorial
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Leaders

Brass creates huge new digital marketing campaign for Ribena

Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on...

Posted by: Brass
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Leaders

Brand Case Studies: How Vinaya made wearable tech emotional

Vinaya is one-part design studio and one-part research lab, a brand cleverly positioned at the juncture between human experience and technology, interested in finding new ways to unite the two in a less absent-minded future. Kate Unsworth,...

Posted by: Kate Lewin
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Leaders

krow and DFS celebrate Great Brits in Team GB brand film

Throughout the upcoming Rio Olympics, DFS will be promoting their official Team GB partnership by celebrating the hard work that goes into getting to the top of your game. The campaign is based around a new brand film, created by krow communications,...

Posted by: Creativepool Editorial

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