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Leaders

The Design Museum taps Leo Burnett

The London Design Museum has appointed Leo Burnett as its official design partner for the museum’s final year in its current location at 28 Shad Thames in central London near Tower Bridge, where it has existed since 1989 as the world's leading...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cheil UK – Absolut Vodka Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent in-store brand identity. The agency secured the work after a...

Posted by: Creativepool Editorial
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Leaders

Loughborough University takes a stand against bad design!

Loughborough University announced this week that it will be temporarily halting the rollout of its new visual identity as a result of a petition set up to revoke the revised logo, which was supposedly developed with the aim of bringing the branding...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

The Green Party - Change The Tune Unlike the US position, political parties in the UK aren't permitted to buy up airtime for promotional purposes. They are, however, allocated pre-arranged slots on which to display their wares - and this is the...

Posted by: Magnus Shaw
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Leaders

Arena Media turns Black Cabs into Domino drivers

In a campaign full of media firsts, planned and bought by Arena Media, Domino’s Pizza will be advertising via London taxis for the first time, as well as via podcast platform, Acast. Domino’s branding will appear on London cabs, with the...

Posted by: Pumpkin
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Leaders

Facelift: This Week's Latest Rebrands

Renault Renault unveiled a new brand identity this week that was developed by its own in-house corporate design team. The French car manufacturers hope the new identity will give the brand a “Bolder, brighter and warmer” image, with the...

Posted by: Creativepool Editorial
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Leaders

Car safety innovation designed by kids to save their parents

A new campaign from Volkswagen New Zealand and Colenso BBDO aims to answer the question; “Can a simple child's drawing make their parents drive safer?” The answer would appear to be a clear and resounding yes. Volkswagen, of course, has...

Posted by: Creativepool Editorial
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Leaders

British Airways Names SapientNitro As Global Digital Agency

British Airways has announced that SapientNitro, part of Publicis.Sapient, has been appointed the airline’s global digital agency for its creative technology and social media activities. SapientNitro will support the in-house team with BA.com,...

Posted by: Publicis Sapient
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Leaders

Australian agency turns movie studio!

George Patterson Y&R (Patts) is getting into the movie business, with their official backing of a heavily anticipated new film by acclaimed actor and writer Brendan Cowell, which will be making its début appearance at the 2015 Sydney Film...

Posted by: Creativepool Editorial
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Leaders

VCCP packs a real punch!

I don't get boxing. I'll admit it. The idea of watching two (admittedly skilled and highly athletic) men bash seven shades of shit out of each other for the amusement of a baying crowd is simply not my idea of a good time. I do, however, get...

Posted by: Benjamin Hiorns
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Leaders

Videomakers: Join the “Tic Tac Side of the world!” campaign

Vizy, the world’s largest video crowdsourcing company has launched an open call in collaboration with Tic Tac® for their “Tic Tac Side of the world!” campaign. Tic Tac® invites videomakers to refresh the perspective of...

Posted by: Vizy
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Leaders

London Fashion Week finds a new home

This week, it was announced that London Fashion Week would be moving from its iconic Somerset House location to the heart of Soho. The British Fashion Council (BFC) have decided to move the event to the Brewer Street Car Park at the centre of the...

Posted by: Creativepool Editorial
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Inspiration

Jelly London launch Melvin Galapon to their roster

jelly London are immensely excited to welcome the effortlessly cool, and highly sought after, Melvin Galapon to our exclusive roster of talent. Melvin is a graphic artist hailing from a small town in the Northwest of England. A graduate from Central...

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Leaders

Celebrate defining moments in family history

Creative agency, Leagas Delaney London today launches two new films for Glenfiddich, the world’s most awarded single malt Scotch whisky. ‘The Maverick Whisky Makers of Dufftown’ heralds the latest instalment of the ‘Family Run...

Posted by: The Media Foundry
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Leaders

Durex caught vlogging off for new campaign

The last few years have thrown up a new kind of professional personality; the “YouTube celebrity.” These video bloggers (or “Vloggers”) make a living by posting short videos online that cover a range of topics from video games and films to...

Posted by: Creativepool Editorial
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Leaders

Carphone Warehouse iD finds a face

Bow & Arrow, the London-based creative growth consultancy, has designed the identity for iD, a new mobile phone network to be launched by the Carphone Warehouse, which has posited itself as the most affordable 4G network. It will operate via the...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Publicis Worldwide Publicis Worldwide has announced the acquisition of Vivid Brand, adding to its portfolio of agencies within the Publicis Worldwide network in the UK. Vivid Brand is a strategic and creative shopper marketing agency, connecting...

Posted by: Creativepool Editorial
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Leaders

Awards Roundup

ANDY Awards Leo Burnett was the most awarded agency network earlier this week at the 51st annual International ANDY Awards. In addition to the sixth consecutive Network of the Year win, Leo Burnett London received the prestigious Richard T. O'Reilly...

Posted by: Creativepool Editorial
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Leaders

BBH London shake up their laundry

When it comes to original advertising concepts, I'm all for interactivity. Advertising has a bad rep for being rather passive and monotonous, so any time an agency wants to shake things up by injecting a little audience participation into their work,...

Posted by: Benjamin Hiorns
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Leaders

Creativepool at D&AD 2015

The 53rd D&AD Judging Week wrapped up at the Truman Brewery in East London yesterday. 85 countries were vying for a coveted Pencil, with 197 of the world's top creatives (ourselves included) debating the industry's toughest prize. Entrants can visit...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

Arnie And The Meerkat Unless you've been on holiday to Jupiter, you'll have seen the current 'Compare The Market' work, wherein Alexander and Sergei run into trouble with the former Terminator. But what happened behind the scenes? Here's your chance...

Posted by: Magnus Shaw
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Leaders

Hewlett Packard Enterprise finds a fresh identity

After Hewlett Packard announced its intention to split into two separate entities last October, the “Enterprise” arm was left without any real brand identity, and it's taken six months for the newly christened Hewlett Packard Enterprise...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions and R/GA start it up!

It was announced yesterday that this year’s Lions Innovation Festival programme will include a unique new Start-up Academy, developed in partnership with pioneering global digital agency R/GA. The academy has been designed to help innovative new...

Posted by: Creativepool Editorial
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Leaders

Irish rugby fans epically pranked by Heineken

Rothco makes rugby fans face one of their worst nightmares in an epic stitch-up for Heineken, sponsors of the European Rugby Champions Cup. The film, which leads an in-depth online campaign for the brand, was directed by Finn Keenan of Motherland,...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy London

Are you a soft mint or a strong mint? In a bizarre, but hilarious new campaign for Trebor by Wieden+Kennedy London, viewers are being encourages to “Choose their Trebor.” The campaign highlights people’s affinity to Trebor’s incredibly minty...

Posted by: Creativepool Editorial
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Leaders

StrawberryFrog celebrates photogenic dogs

Per food company Nature's Variety, makers of the Instinct brand and official pet food partner of the Best Friends Animal Society, recently announced that its initial goal of 9,000 photos for its Long Live Pets campaign has been overwhelmingly...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Digitas Lbi/Samsung Europe Samsung Europe has appointed global marketing and technology agency DigitasLBi as its European digital content partner agency. The appointment follows a competitive pitch against a shortlist of PR, content and digital...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Odysseus Arms Independent ad agency Odysseus Arms welcomed Eric Dunn to the newly created role of Managing Director this week. He will be responsible for expanding the operation, refining client services and steering digital architecture. Dunn is a...

Posted by: Creativepool Editorial
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Leaders

MEC Commerce prepares for launch

MEC has announced the launch of MEC Commerce, a specialist e-commerce consultancy. Led by MEC Global Solutions in London, the launch is part of an ongoing strategy to create “A leading edge” for the agency’s clients in the constantly changing...

Posted by: Creativepool Editorial
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Leaders

The National Lottery to launch new rebrand by Wolff Olins

Yesterday, National Lottery owners Camelot announced a new brand identity for the lottery and its portfolio of scratch cards and instant win games by international brand consultant Wolff Olins, which puts a redesigned version the iconic...

Posted by: Creativepool Editorial
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Leaders

X marks the spot for Dynamo and Fiat

Magic isn't real. But illusion is a powerful tool. The past few years have seen magicians suddenly become cool again, with entertainers such as Derren Brown (despite his protestations, he is a magician in the traditional sense) and Bradford's very...

Posted by: Benjamin Hiorns
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Leaders

It's bake or break time for the Italian Stallion

First it was Arnold Schwarzenegger shouting at Meerkats, now it's Sylvester Stallone delivering bread. What next? Jean-Claude Van Damme waxing lyrical about ice cold American beer? The new Stallone-starring spot by WCRS for Warburtons bread, is just...

Posted by: Creativepool Editorial
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Leaders

McDonald's urge India to go offline

Leo Burnett India has launched a new campaign for McDonald's that urges people to “Share some quality offline moments” away from the distractions of the online world, and engage in more meaningful and less family time together at McDonald's. The...

Posted by: Creativepool Editorial
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Leaders

Amazon button-down with one-touch ordering

I honestly thought Amazon had already taken the idea of streamlining online ordering as far as it could possibly go with their Express Checkout service. But it transpires I was wrong, as word recently emerged from the states that the online retail...

Posted by: Benjamin Hiorns
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Leaders

Adidas take Marc Jacobs to court

Adidas has accused world-famous fashion designer Marc Jacobs of designing a “Confusingly similar imitation” of its now iconic three-stripe motif. The sports brand filed a suit against the American designer's Marc Jacobs International company last...

Posted by: Creativepool Editorial

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