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Inspiration

Brand Case Studies: How Sonos found its voice

When Sonos opened their first retail store in New York’s SoHo this summer, it was a pioneering moment for the brand. Having dominated the wireless speaker market, eclipsing other competition easily and steadily along its 14 year journey, Sonos...

Posted by: Kate Lewin
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Workshop

A Fun Little Exercise On Building A Brand

Today's video is all about brand building. At my first agency, Screamer Co., we helped client's find their brand voice. In the discovery phase of doing that, we hosted a fun little exercise to help them look at their brand in a fresh, new way. It was...

Posted by: Kevin Forister
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Features

This new wave of brand purpose isn’t a pandemic fad

We’ve seen brands rise and fall during the last decade, but never as fast as in 2020. A correct approach to brand purpose could make or break a brand in the last year-and-something, and those regarding brand purpose as a shiny checkbox for...

Posted by: Antonino Lupo
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Features

Best brand evolutions and what we can learn from them

Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...

Posted by: Antonino Lupo
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Workshop

The 5 secrets to a killer brand community that you can learn today

People love coming together for a number of reasons, and more than anything else. It is one of the many things that this global crisis has taught us - and a positive lesson, for once. There is nothing like a worldwide illness to make people feel...

Posted by: Antonino Lupo
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Features

Why we love Twitter’s new brand

Brands owe consumers much more than they usually let transpire. As both their advocates and their fiercest critics, consumers will fight for a brand they believe in and they will be ready to take it down just as easily. Often, a brand’s story...

Posted by: Antonino Lupo
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Industry

Behind the Brand: the wild experimentation of Desperados

When looking for examples of boldness in branding, a few names usually come to mind. Heineken, Coca-Cola, Burger King... Desperados. A brand like Desperados has wild experimentation in its very DNA. Born 25 years ago, Desperados thrives in...

Posted by: Creativepool Editorial
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Leaders

Why now’s not the time for your brand to go quiet

Recent history has shown that in times of crisis it’s the brands that stay in touch with their customers and offer genuine care and value that come out of tough times stronger and better for it. By applying the lessons of 2008 to today, we can...

Posted by: HelloYes
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Leaders

How to create and activate an effective brand strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...

Posted by: Creativepool Editorial
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Leaders

Why showing consumers unconditional love is the key to brand success

With research firm Savvy finding that 38% of UK shoppers intended to celebrate Valentine’s Day this year, expecting to spend around £113,000,000 on jewellery alone, the romantic event still represents a valuable opportunity to drive sales,...

Posted by: Caroline Burgess-Pike
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Leaders

Shouting at machines - How to smartly design for voice user interfaces

The advent of voice assistants like Amazon Alexa has brought about a brand new discipline for brands, designers and marketers to get acquainted with. Designing a voice user experience is not the same as designing for a traditional UI. If you want...

Posted by: Matter Of Form
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Leaders

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Workshop

A guide to reviewing your brand: 13 key questions

We understand that a full-rebrand is a big deal and requires quite a level of commitment and valuable resources. The strength of your brand gives you an advantage over your competitors, so we recommend re-assessing your branding every so often. This...

Posted by: Progression Design
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Industry

Innocent 'energised' by Brand Team Annual win

Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...

Posted by: Ryan Watson
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Inspiration

How To Master the Omnichannel Brand Experience

The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...

Posted by: LEAP
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Inspiration

AI in Voice needs UX - are your UX skills developed enough?

The most exciting projects I’ve ever worked on were ones where challenges were presented through the change and innovation of technology, which ultimately affects social culture, communication and human interaction. We are now experiencing fast...

Posted by: Sam O'Brien
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Leaders

MassiveMusic find the voice for Samsung's Bixby assistant

International music agency MassiveMusic has worked in close collaboration with its voice sourcing and casting arm, MassiveVoices, to find the voice of Bixby, Samsung’s personal voice assistant. The voice assistant, which is now publicly...

Posted by: Creativepool Editorial
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Leaders

The Voice invades UK shopping centres in ambitious DOOH campaign

ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s brand new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale,...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Casper & the new frontiers of sleep

In the last year, Casper have claimed a spot in Time’s Best 25 Inventions of 2015, won a Big Innovation Award, been finalists of a Fast Company Innovation by Design Award, and bagged a spot on The Ellen DeGeneres Show. These aren’t...

Posted by: Kate Lewin
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Leaders

Brand Case Studies: Smart writing with Moleskine

Moving with analogue into the digital age is a problem facing many brands who work within a well established craft. As productivity takes precedence over the traditional, many find themselves outwitted and outdated by technology that offers quick,...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: prinkshop

The prinkshop team have issues and they’re the first to admit it. Really big issues, ranging from sex trafficking and education to homelessness and marriage equality. And what do they do about these issues? Well they make pretty cool...

Posted by: Kate Lewin
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Leaders

How technology is shaking up the voice-over industry

I guess you know you're an advertising geek when you spend time spotting which actor is currently doing the voice-over on which spot for which brand. At the moment Caroline Quentin and Hugh Dennis seem to be leading the pack in the UK, with at least...

Posted by: Magnus Shaw
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Leaders

Brand Makeovers of the Week

Gretel transform Netflix into a literal House of Cards As maddeningly successful as it has become, few would argue that Netflix is long overdue for a visual upgrade. The internal design team unveiled a new, flatter logo design last year, which...

Posted by: Creativepool Editorial
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Leaders

Paul Rudd replaces Jeff Bridges as the “Voice Of Hyundai”

Comedic actor Paul Rudd, who is perhaps best known for his roles in comedy hits such as Anchorman, I Love You, Man and This Is 40, and is currently filming a role as the superhero Ant Man in the Marvel film of the same name, has been named as the new...

Posted by: Benjamin Hiorns
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Inspiration

Opinions - Stephen Hawking - the man. The brand.

by Magnus Shaw Elvis Presley, James Dean, Marilyn Monroe - throughout the modern era, one or two human beings have exceeded their brief to be carbon-based lifeforms, walking around, eating dinner and making other carbon-based lifeforms. For want of...

Posted by: Creativepool
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Leaders

How a pandemic changes brand perceptions

There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...

Posted by: Creativepool Editorial

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