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Leaders

LIDA launches European brand campaign for Invesco

Digital and direct marketing agency LIDA has launched a new campaign for Invesco bringing to life its exchange-traded fund (ETF) offering across Europe. The work shows the opportunities that can unexpectedly surface in troubled times and features...

Posted by: Persuasion Communications
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Leaders

Founded launches FT Weekend brand campaign

Founded has launched a global campaign for the FT Weekend to raise its awareness in the lifestyle space. The campaign is currently running across multiple channels including OOH, taxi tops, digital, social and print. FT Weekend, the home of...

Posted by: Creativepool Editorial
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Leaders

McCann London launches Wimbledon's first ever brand campaign

The All England Lawn Tennis Club (AELTC) has launched a new strategic brand positioning and campaign for the upcoming Wimbledon Championships, under the platform “In Pursuit of Greatness,” which is the first major campaign for the...

Posted by: Creativepool Editorial
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Leaders

JWT scores global brand campaign brief from Tata Sons

Tata Sons Limited, the principal investment holding company of the Tata Group, recently appointed JWT as the creative agency for its global brand campaign. The three core messages that the agency, which is the world’s best-known marketing...

Posted by: Benjamin Hiorns
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Leaders

Ariel Bath Announces 2014-2015 brand campaign

As the first American brand to bring modular, computerised steam shower systems to the US, Ariel Bath is looking to set Ariel at the standard in luxury for in-home steam showers with its 2014-2015 brand campaign. The "Healthy Living at Home" campaign...

Posted by: Benjamin Hiorns
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Leaders

UGG Australia Launch "THIS IS UGG," their first global brand campaign

UGG, the Australian lifestyle brand most famous for its sheepskin boots and slippers, has announced the launch of its very first global brand marketing campaign. Called “THIS IS UGG,” the campaign debuted across the world yesterday (the...

Posted by: Benjamin Hiorns
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Leaders

Uber launches first major UK TV campaign

Uber appears to be quite aggressively targeting the UK with its new brand campaign “Where to?” The campaign saw Uber’s first UK TV advert air at the weekend, with a series of out-of-home media also going live from today. The...

Posted by: Creativepool Editorial
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Leaders

M&S get radical with new campaign from Grey

Marks & Spencer (M&S) is urging the nation to “spend it well” in a new brand campaign that marks a “radical departure” from its previous marketing. The work is the first from M&S since it ended its 16-year relationship with...

Posted by: Creativepool Editorial
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Leaders

mcgarrybowen bring the Monster brand to life. Literally.

Monster, the online jobs service, has launched an ambitious and quite literal new pan-European campaign introducing a formidable new character to reinvigorate the brand. The pan-European campaign is the first work by mcgarrybowen for Monster since...

Posted by: Creativepool Editorial
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Inspiration

British Airways go 3D for latest advertising campaign

Commissioned by BBH, Jelly London worked with Mr. Kaplin to create a “high-end 3D animation” for British Airways’ latest online and social campaign. The campaign focusses on BA’s “On Business” rewards scheme, a...

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Leaders

Guide Dogs appoints RAPP to brand work

- RAPP wins combined media and creative brand account - Includes offline, online and PPC UK brand media and ATL creative London, 18th June 2014: Guide Dogs has appointed RAPP to handle the combined media and creative accounts for its new integrated...

Posted by: RAPP
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Leaders

TBWA appointed as Sotheby's Global Lead Brand Agency Partner

It was announced yesterday that TBWA has been appointed as the global strategic and creative agency partner for Sotheby's, the fine art auctions and private sales corporation based in New York. The agency's London office will be leading the account,...

Posted by: Benjamin Hiorns
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Leaders

How a pandemic changes brand perceptions

There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...

Posted by: Creativepool Editorial
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Features

Best brand evolutions and what we can learn from them

Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...

Posted by: Antonino Lupo
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Industry

How Shift Engage roasted a brand mascot - #BehindTheIdea

There's brave and then there's bold. This short ad by Shift Engage and ALULA Animation Studios probably has a bit of both, with a pinch of genius here and there. It is a proven #fact that chickens cannot fly. Well, not in real life, they can't - but...

Posted by: Creativepool Editorial
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Workshop

The 5 secrets to a killer brand community that you can learn today

People love coming together for a number of reasons, and more than anything else. It is one of the many things that this global crisis has taught us - and a positive lesson, for once. There is nothing like a worldwide illness to make people feel...

Posted by: Antonino Lupo
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Industry

Behind the Idea: The powerful anti-exploitation campaign by Affixxius

Hard-hitting. Impactful. Crude in its sheer honesty. There are a lot of words that we could use to describe the beautiful campaign by Affixxius for the Leicestershire Police - but none of those would do it justice as much as spending just two minutes...

Posted by: Creativepool Editorial
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Workshop

Good agencies are better than in-house brand teams – Here's why

Jordan Lonsdale has been in the game long enough to live the two, often discussed sides of the same industry: in-house teams and agencies. According to the Wonderhatch account director, there are several misconceptions thrown into the mix when...

Posted by: Creativepool Editorial
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Industry

The oft-overlooked heroes in Wasabi and Walk West's campaign

Oh, Nate. The IT guy we all wish we had in our lives. Truth is, we do have him - but IT guys are often overlooked by campaigns and don't get celebrated enough for their successes. And so hot cloud storage company Wasabi and digital marketing firm...

Posted by: Creativepool Editorial
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Features

The ‘literally’ electric Maserati campaign created over lockdown

Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...

Posted by: Creativepool Editorial
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Workshop

Typographic storytelling in the Gay Times campaign

"In the western world we have preconceived notions on what it's like to be queer in certain countries". The story behind Emma and Ryan is particularly interesting in itself. Two creative professionals uniting to change the world with their craft. No...

Posted by: Creativepool Editorial
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Workshop

The brilliant self-campaign of London Advertising

Turns out advertising agencies are not the best folks when it comes to following their own advice. Constantly helping brands cut through with some witty voice or compelling storytelling, they tend to forget to do the same about...

Posted by: Creativepool Editorial
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Leaders

Why now’s not the time for your brand to go quiet

Recent history has shown that in times of crisis it’s the brands that stay in touch with their customers and offer genuine care and value that come out of tough times stronger and better for it. By applying the lessons of 2008 to today, we can...

Posted by: HelloYes
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Leaders

How to create and activate an effective brand strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...

Posted by: Creativepool Editorial
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Leaders

Lost in Translation: how to run a successful multi-region campaign 

When your brand trades across multiple countries, reproducing a successful marketing campaign from one region in the rest of your markets can appear easy. It seems all you need to do is pay some translators and watch the savings roll in. However, a...

Posted by: Creativepool Editorial

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