ad: Annual 2024 Now Open For Entries!

Displaying 1 - 36 of 205 results

*

Leaders

Getting around the danger of click bots in digital marketing data

With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...

Posted by: Creativepool Editorial
*

Inspiration

Are you ready for the rise of the bots?

In a world where our interaction with shop assistance is reduced to an encounter with robotic refrains of ‘unexpected item in bagging area’, is the personal touch of service too much to ask for? Not according to Uber’s Dev...

Posted by: Amplify
*

Inspiration

AI will eat your job. Or will it?

Argggghhhh. AI is coming and it’s going to eat your job and then maybe your head. Have you been hearing this lately? Freelancers have seen less interest and income since the launch of ChatGPT as the FT and Chamath highlighted the other...

Posted by: Multivitamin Studio
*

Features

Leveraging creative data in the generative AI revolution

Artificial intelligence (AI) has soared back into the spotlight. Although still only used by 15% of UK businesses, its rising real-world applications are sparking global attention; most obviously the lightning fast evolution of generative AI, in the...

Posted by: VidMob
*

Features

A Brief History of AI in Advertising #HistoryMonth

Artificial Intelligence (AI) has become an integral part of our daily lives and it’s happened in a surprisingly slow and incestuous way. While many of us might have only become aware of its influence in recent months, the groundwork has been...

Posted by: Benjamin Hiorns
*

Industry

The role of customer service in protecting brand reputation

Customer service is the face of a brand. The ease and speed of communications and how customers are spoken to and treated by advisors, helps them decide whether that company values their loyalty and repeat business. When customers have a negative...

Posted by: Creativepool Editorial
*

Features

AI in 2023 | #PredictionsMonth

The importance of web scraping and alternative data cannot be overstated. In today's data-driven world, having access to a wide range of information is crucial for businesses looking to stay competitive. In addition, the growth of artificial...

Posted by: Creativepool Editorial
*

Workshop

How to maximise your inbound marketing impact with web scraping

Interested in magnetizing customers to your website? According to Andrius Palionis, VP of Enterprise Sales at Oxylabs.io, ethical web scraping - the process of extracting valuable marketing data from public website pages - is one of the most powerful...

Posted by: Creativepool Editorial
*

Leaders

4 misconceptions about ad fraud costing you money in 2022

Virtually every advertiser and marketer working with online campaigns is affected by ad fraud, in one form or another. And yet, most advertisers will think that ad fraud does not affect them at all. There are a number of dangerous misconceptions...

Posted by: Creativepool Editorial
*

Features

Have you already seen Christmas ads go up? Here's why

There’s been an ever increasing sense of unease around the industry in the past few weeks, as a number of retailers announced that supplies have been slow to come, and there is a labour and stock shortage in the UK expected to last until...

Posted by: Antonino Lupo
*

Leaders

What's next for UI? | By the Senior UI Designer at giffgaff

The future of technology and design runs through an exciting and effective UI. Be it neural links or mixed reality glasses, someone will have to design the interactive interfaces for us to use these devices - and the trends are quite thrilling to...

Posted by: Creativepool Editorial
*

Leaders

Exhibiting: Bucking the Digital Trend

Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...

Posted by: Benjamin Hiorns
*

Inspiration

5 marketing trends for 2020: Yuval Ben-Itzhak

2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, we predict that influencer marketing will continue to grow and that social commerce will achieve...

Posted by: Creativepool Editorial
*

Leaders

How to spot a Twitter bot with Gravity Road

Twitter has rolled-out various functions to reduce the amount of abuse, harassment and unwanted engagement on its platform in the past few years. They have included allowing users to block certain words from replies to their tweets as well as...

Posted by: Creativepool Editorial
*

Leaders

VR & AI - The Next Generation Of Immersive Content

Opinion by Sol Rogers, CEO & Founder, REWIND AI is everywhere in the media at the moment, but it’s all quite confusing. What does artificial intelligence actually mean? What’s the difference between a chatbot, AI interfaces, Siri and the...

Posted by: Magnopus
*

Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
*

Inspiration

AI in Voice needs UX - are your UX skills developed enough?

The most exciting projects I’ve ever worked on were ones where challenges were presented through the change and innovation of technology, which ultimately affects social culture, communication and human interaction. We are now experiencing fast...

Posted by: Sam O'Brien
*

Leaders

An in-depth look into Twitter advertising

If you happen to have read any of my earlier posts, or you know me personally, you will know I am not a fan of Twitter at all. They have spent years playing catch up to the big social giants because they changed their channel around way too much, and...

Posted by:
*

Inspiration

Discover the four behaviours impacting your communications

Social media has become central to the way many of us stay connected - not just to our nearest and dearest, but to the global population. But following the recent revelations of fake news, people are seeing the way others share online in a new light;...

Posted by: Canvas8
*

Features

Interviews on AI: Connecting Automation and Intelligence

Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...

Posted by: Benjamin Hiorns
*

Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
*

Leaders

Google finally kills off the dreaded Captcha code

Anyone who has spent any time online in the last decade has probably found themselves at the business end of a Captcha code. Perhaps the most obtrusive and outdated aspect of the entire internet, these codes exist in order to tell humans apart from...

Posted by: Creativepool Editorial
*

Inspiration

Trailblazers: Giving children the power at Familie van Fonk

Familie van Fonk are a creative agency based in Amsterdam who work with children's open minds and ingenuity to produce digital and physical products which make not only their lives, but also their families and friends lives a little bit better. By...

Posted by: Kate Lewin

Back to Magazine

ad: Annual 2024 Now Open For Entries!