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Features

The Evolution of Streaming Meets Technology

Dan Goman, CEO and founder of Ateliere Technologies picks apart the current streaming subscriber churn and offers an elegant cloud-based solution to the problem. For most people that grew up during the golden age of cable TV, the advent of streaming...

Posted by: Creativepool Editorial
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Features

How has influencer marketing changed in the last five years?

Alicia Van der Meer, digital marketing manager of Monumental, explains the evolution of influencer marketing in the last five years, with insight into how brands can get it right. With personal accounts from today’s influencers, Alicia dissects...

Posted by: Creativepool Editorial
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Industry

Life after Cannes for Audio Advertising | #CannesLions2022

This year at Cannes Lions, we saw a lot of key trends emerge, from the importance of sustainable advertising and steps towards more eco-conscious practices, to our place in the metaverse. But, as expected, audio advertising and the innovation the...

Posted by: Creativepool Editorial
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Inspiration

Brands built on purpose: Is purpose-driven marketing always a plus?

Purpose-driven marketing. Purpose-driven brands. Purpose-driven products. These days, it seems the industry is powered by purpose. Which is hardly a surprise, with poll after poll suggesting customers want to buy from brands that are more socially...

Posted by: Woven Agency
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Workshop

The magical world of animation: 15 different styles - Part 1

This article stemmed from a conversation in the studio, where we were looking at the multitude of ways we could tackle a project. As you’ll see from our site, we rarely have two projects the same. So, here we go with a three part blog, looking...

Posted by: Mighty Giant
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Industry

Interrupting creatively - #GettingToKnow wannabe stuntman Dave Sullivan

Dave Sullivan is a Creative Director and Senior Creative with a copywriting background but a strong eye for design and art direction. During his 20+ year career he’s worked at top London agencies, won numerous awards at everything from D&AD...

Posted by: Creativepool Editorial
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Industry

Automating the past: 10 iconic ads reimagined using AI | #HistoryMonth

The great fear behind artificial intelligence is that it will somehow end up replacing us entirely. Until recently, I would have said these fears are unfounded but then I stumbled upon the incredible horror that is NVIDIA GauGAN - an AI that can...

Posted by: Benjamin Hiorns
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Inspiration

The V&A explores the transformative power of creativity | #BehindTheIdea 

Back in April, the V&A Museum launched a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promoted the V&A’s permanent collection and encouraged the public to explore the abundance of...

Posted by: Creativepool Editorial
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Industry

How little or how much? The problem with value

A little story: My son is at art school here in Shrewsbury, where they’ve recently had their end-of-year exhibition. During the event, he managed to get a commission and a sale. When asked for a price, he froze for a few seconds and then...

Posted by: Tony Clarkson
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Features

Leveraging data for successful OOH campaigns | #CreativeCaseStudy

As the world came to a halt back in 2020, everything was impacted from the way we live and interact. As the world shifted from outside to online, even digital marketing saw a dramatic increase in usage. The pandemic dealt a severe blow to traditional...

Posted by: Creativepool Editorial
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Inspiration

Designing our time - The case for R&D and a 4-day work week

An approach to doing better work We’re often asked about the way we work. New clients understandably want to look behind the curtain to better understand our approach, process and culture. They want to know when we’re available, and what...

Posted by: ELSE London
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Inspiration

Ads that made history: Guinness “Surfer” | #HistoryMonth

Guinness has always been a brand with solid advertising clout. Indeed, they’re so proud of their branding and advertising game that an entire floor of their Guinness Storehouse experience in Dublin is dedicated to it. But while there are dozens...

Posted by: Benjamin Hiorns
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Inspiration

How do we measure design?

For design to have the greatest impact on a business, it must be held to account. To measure the value of design work, we need to establish frameworks that promote objective assessment over the opinion of whoever happens to be the most dominant...

Posted by: ELSE London
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Industry

Is brand design based on fickle fads?

The fashion industry runs on the continuous change in taste and aesthetics. A cynical eye could see this as fickle and superficial. Most branding agencies, however (WMH&I included), like to think that they are not subject to any apparent design...

Posted by: WMH&I
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Features

The picture-perfect downfall of Instagram… or not | #FutureMonth

Peter Watson, Social Media Expert and Managing Director of Digital Marketing Agency, Distract, takes us through his thoughts on how Instagram’s push to be “like everybody else” could end up beings its undoing. When it comes to...

Posted by: Creativepool Editorial
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Inspiration

Jackdaw or magpie? Borrowing versus learning

When is someone else's good idea just too good to resist? Bad artists borrow, good artists steal. Or is it the other way around? Or are the best artists the ones who use the right tools or learn to make better ones? Corvids are great. And great...

Posted by: Richard
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Leaders

From oppressed immigrant to streaming CEO - #GettingToKnow Dan Goman

Dan Goman is the founder and CEO of Ateliere Creative Technologies, a pioneering technological force that’s transforming the post-production and OTT industries with ground-breaking innovations, from digital supply chain solutions to unique,...

Posted by: Creativepool Editorial
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Workshop

Why great content starts with sales and marketing alignment

In many B2B organisations, the revenue stream is owned by the sales department. This leaves the sales team on the front lines using content the marketing team has created to close deals and engage prospects. However, more often than not, the content...

Posted by: Creativepool Editorial
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Industry

Proving your green credentials online

One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...

Posted by: Matter Of Form
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Features

Luxury that lasts: Six tenets for timelessness

From business models to branding, ideas of luxury are shifting rapidly. Keeping up with tech, anticipating sector developments and being part of cultural conversations are only a handful of essentials for luxury brands who wish to sustain the...

Posted by: Matter Of Form
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Inspiration

SodaStream set colour free in honour of Pride Month | #BehindTheIdea

In celebration of Pride Month, SodaStream has launched its 2022 “Set All Your Colours Free” campaign. In celebration of the groups which are rising within the LGBTQIA+ community and promoting acceptance and tolerance between people,...

Posted by: Creativepool Editorial
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Inspiration

F**k it and fit - Refusing to fit in with Simply Be | #BehindTheIdea

Simply Be has launched a bold rallying cry the summer calling for an end to bad fitting fashion. The campaign by integrated creative agency ODD is called “F-it" and sees the brand expanding beyond the perceptions of being a plus-size only...

Posted by: Creativepool Editorial
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Industry

Brand love - Why is Lego the most loved brand in the UK?

Image is everything in the world of branding. Quite literally. Yes, it’s great to have a moral compass and all that but even the most benevolent brand in the world would still be a failure if it didn’t take the time to press the flesh....

Posted by: Benjamin Hiorns
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Industry

Agencies - Is it time to raise your fees?

The cost of living crisis isn’t just impacting those struggling to get by. It’s a situation being exacerbated by rising inflation and inflation affects everyone, particularly at a time of great global instability. With costs stacking up...

Posted by: Benjamin Hiorns
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Leaders

The CMO’s role in the metaverse | #TechMonth

Have we entered metaverse-mania in the world of marketing? Brands are unveiling immersive experiences, ranging from gaming to pure advertising. Meanwhile, a range of platforms - Meta, Roblox, Microsoft, NVIDIA and Matterport among others - present...

Posted by: Creativepool Editorial

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