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Leaders

#GettingToKnow the “creative partners of the future”

This week, we sat down with Ghost Robot and it’s far less confusing than it sounds. CEO and Founder and Zach Mortensen and CCO Mark DePace form the creative partnership at the heart of the Brooklen-based content studio that’s won more...

Posted by: Creativepool Editorial
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Inspiration

Finding a future of collaboration over ego #CompanySpotlight

The Future Collective is a strategically led creative consultancy based in the UK globally renowned for both thought leadership and creativity. Since 2019 they have worked with ambitious global brands and startups alike, creating distinctive brand...

Posted by: Creativepool Editorial
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Features

Halloween Campaign Roundup 2023 #HolidaysMonth

I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...

Posted by: Benjamin Hiorns
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Inspiration

Indeed make the world work better #BehindTheIdea 

Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Craft Founder Dan Crowder

Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...

Posted by: Creativepool Editorial
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Inspiration

Making a good idea stick with Nudi and Good Habit #BehindTheBrand

A new player in the Italian fast food space, Nudi have discovered a way to strip down the calories in a delicious Italian meal, to the bare minimum. Good Habit developed a distinctive identity that is characterized by a playful and cheeky tone....

Posted by: Creativepool Editorial
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Features

Has Creativity Killed Toxic Masculinity? #MentalHealthMonth

There’s been a cultural shift weaving its way into our culture in recent years and, while there are always going to be those pushing against it, for the most part it’s one that’s been rightly welcomed with open arms. The...

Posted by: Benjamin Hiorns
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Inspiration

#CompanySpotlight on Vaask Manufacturing

We sit down with Jon Olsen, Vaask Founder, for a very different Company Spotlight. How was your company born and where are you based? In early 2020, as the pandemic took hold, I grew frustrated by the hand sanitizing experience. Now more important...

Posted by: Creativepool Editorial
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Leaders

How to cultivate culture and success this #MentalHealthMonth

During the pandemic, the London-based agency Joint created the “Working from Joint Experiment” as the first shot across the bow for what they saw as the evolving landscape of the post pandemic world. As an agency that’s always held...

Posted by: Benjamin Hiorns
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Features

The future of TV and premium video is coming FAST #DMEXCO2023

A key influence on the discussions at DMEXCO 2023 was how the emergence of free ad-supported streaming TV (FAST) channels is shaping the future of TV and premium video advertising. More than half of European CTV viewers in AudienceXpress’ CTV...

Posted by: Creativepool Editorial
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Workshop

The importance of branding for B2B – Part II: Marketing

B2B brand awareness matters more than ever - and the data backs it up. Brand awareness is the top priority for B2B businesses in 2022[1], not just in the UK, but worldwide[2]. B2B companies have historically always been about leads, sales, and cost...

Posted by: Think Design Manchester Ltd
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Leaders

#GettingToKnow OJ Deady Co-founder & Managing Partner @ TwelveA.M.

Tell us a bit about your role! Is there a “typical” day? Thinking about this question I’m quite glad there really isn’t a ‘typical day’. What attracted me to the agency world, coming from an in-house role very...

Posted by: Creativepool Editorial
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Inspiration

#MentalHealthMonth: 5 inspiring campaigns

In a culture where conversations surrounding mental health are (rightly) gaining momentum and importance, creative minds from various corners of the world have harnessed their talents and brought some light into the darkest corners of our collective...

Posted by: Benjamin Hiorns
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Inspiration

Smile Train Captures the Beauty in Every Smile | #BehindTheIdea

This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...

Posted by: Creativepool Editorial
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Leaders

Growing unicorns with Mulenga Agley | #GettingToKnow

Mulenga Agley is on a mission to grow unicorns. As founder and CEO of growth marketing agency Growthcurve, Mulenga and his team employ the latest marketing techniques to help VC-backed startups grow exponentially. After nearly a decade in the...

Posted by: Creativepool Editorial
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Workshop

How to Deal with Abusive Clients in 10 Easy Steps #MentalHealthMonth

Anyone that’s been working within the creative industries for any significant length of time will probably have a few horror stories to share when it comes to being on the receiving end of an unwarranted torrent of abuse. We don’t like to...

Posted by: Benjamin Hiorns
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Inspiration

Celebrating the in-camera discipline of Ken Gerhardt #MemberSpotlight

How did you get into the industry? My interest in the fine arts and my desire to study got me talking to a professional photographer outside the art school. He asked when in my spare time if I would be interested in assisting him on assignments....

Posted by: Creativepool Editorial
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Features

#CreativeTips - Protecting Your Mental Health #MentalHealthMonth

The creative industries offer some of the most fulfilling yet rewarding careers going. I should know, having worked within them now for nearly 20 years. However, while a creative career can be deeply rewarding, it can come with some unique pressures...

Posted by: Benjamin Hiorns
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Features

Why are the world's most famous cats so un-cat-like?

Dr Rebecca Rose Stanton, author of ‘The Disneyfication of Animals’ and a Fellow of the Oxford Centre for Animal Ethics, discusses the vilification and celebration of cats in the media and asks why so many of these cats are very...

Posted by: Creativepool Editorial
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Features

Getting creative with your ChatGPT marketing strategy

Gillian McCurdy, Head of School of Digital Marketing at Arden University discusses how you can be creative with ChatGPT and how it can impact your marketing strategy. There’s been a lot of talk around ChatGPT and generative AI and all of its...

Posted by: Creativepool Editorial
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Features

Why agencies should champion their AI heroes

Matthew Bushby, Head of Customer Success at Scibids UK, on why agencies should champion the ‘AI heroes’ within their business. Matthew argues that those who can act like a ‘dog with a bone’ and scale these internal obstacles...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Taker | Maker Founder, Julia Pysmenna

How did you get into the industry? From the age of 14, my life has been interwoven with the creative and media sectors. I embarked on my career journey as a journalist in print media and evolved into roles as a PR manager and marketer. This...

Posted by: Creativepool Editorial
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Industry

The future of the design industry?

Whether you’re already in the design industry or are a design student, you must have come across the news about government cuts within the arts sector. It’s been rumoured for a while, although right now, as we’re in the midst of it, there’s...

Posted by: Tony Clarkson
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Inspiration

Taking the Bulla Co by the horns | #CompanySpotlight

Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...

Posted by: Creativepool Editorial
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Inspiration

Ron Swanson gets dirty for the NRDC | #BehindTheIdea

Actor, author and woodworker Nick Offerman takes on his dirtiest role to date, starring in an NRDC (Natural Resources Defense Council) campaign created and produced by Incredible Beast Omnimedia in which Offerman, who hails from a farming family in...

Posted by: Creativepool Editorial

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