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Leaders

MEC supports female entrepreneurs with AllBright partnership

MEC UK has partnered with AllBright to help achieve its mission to make the UK the best place in the world to be a female founder. AllBright was launched in 2016 by co-founders Debbie Wosskow OBE (CEO and Founder of Love Home Swap) and Anna Jones...

Posted by: Creativepool Editorial
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Leaders

Walker Zurich help Donald Trump find love

Walker Zurich has drawn upon the latest developments in Donald Trump’s seemingly endless saga with the US senate in order to create a satiric print ad promoting Kein & Aber’s bestseller, The Decision Book: 50 Models for Strategic...

Posted by: Creativepool Editorial
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Leaders

7,000,000 jars of Nutella designed by an algorithm

An algorithm has usurped the traditional role of a designer to generate millions of unique, special edition packaging designs for Nutella, the legendary hazelnut chocolate spread brand. The custom algorithm pulls from a database of dozens of patterns...

Posted by: Benjamin Hiorns
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Leaders

Accenture help delegates find new ways to connect at Cannes Lions 2017

The Cannes Lions International Festival of Creativity has announced new networking opportunities to enhance the Festival experience for its global attendees. Cannes Lions has joined forces with Accenture Interactive as its official Connections...

Posted by: Creativepool Editorial
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Inspiration

The necessary metamorphosis of the VR Creator

The Birth of a Medium In the 1920’s, most radio programmes seemed to consist of book readings and theatre play recordings. In the 50’s, as TV started to take over radio as the #1 mainstream entertainment medium, the most popular programmes were...

Posted by: Somewhere Else
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Leaders

McDonald's pull tone-deaf dead dad ad

After receiving a barrage of bad press from medias both social and mainstream, McDonald's has bowed to public pressure and pulled their latest TV ad. The spot in question has been accused of “exploiting childhood bereavement” by not only...

Posted by: Benjamin Hiorns
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Leaders

May the fourth be with you: Best of Star Wars Day 2017

As perhaps the only instance of a cheesy pun becoming an international (though admitedly unofficial) holiday, Star Wars Day is certainly unique, but then, Star Wars is a pretty unique franchise. By blending the worlds of science fiction and fantasy,...

Posted by: Creativepool Editorial
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Leaders

Upcycling: Swedish Pop-Up Turns Fashion Into Food

The upcycling trend continues to evolve and grow in new, fascinating and unexpected ways with this latest bonkers, but brilliant activation from Sweden. Outdoor apparel brand Houdini Sportswear wanted to prove just how natural their clothes are. So...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Industry

733 Pencils awarded at D&AD 2017

The 55th D&AD Judging Week has come to a close; 733 Pencils have been in awarded in total, decided by juries made up of over 200 of the world’s top creatives. Entrants can visit www.dandad.org to see if they've won a Pencil, but they will have...

Posted by: D&AD
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Inspiration

Trailblazers: Finding light at the edges with Brighten the Corners

Named after a 1997 album by indie rock-band Pavement, Brighten the Corners have been enlivening the design industry since they founded their studio back in 1999 (with the aforementioned album presumably playing on the office stereo). In the 17 years...

Posted by: Kate Lewin
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Leaders

Beach Meets : Patrick Savile

We first came across Patrick’s work many, many moons ago when he showed at the gallery at a People of Print exhibition - maybe back in 2011. But his recent show at Shoreditch mainstay Dream Bags Jaguar Shoes really blew us away. Get down there...

Posted by: Beach London
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Industry

The Freelancer Event of the Year: National Freelancers Day 2017

June 8th is going to be a big day in everyone’s calendars, but for freelancers in particular. That’s because it’s not just the general election, it’s also National Freelancers Day! So book your tickets, drop off your ballots...

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Leaders

Top 10 Ads of the Week

TBWA/RRAD - Amnesty International Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...

Posted by: Creativepool Editorial
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Features

An Interview With Nayaab Tania

Tell us a bit about yourself? My names Nayaab Tania, I'm 21 years old and a Stylist/Director based in London. Most challenging job to date? It would have to be the Adidas x Bape Campaign that I styled. I felt the pressure on this shoot as it was...

Posted by: DMB Represents
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Beach Meets: Rosy Nicholas

WOW - A LONG overdue Beach Meets chat today with the AMAZING Rosy Nicholas: prop maker, illustrator, set designer, fashion designer, teacher, and craftswoman extraordinaire. We first met Rosy back in 2008 when she was working at Lazy Oaf - whom she...

Posted by: Beach London
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Industry

AKQA Launches the 12th Year of Future Lions – Beyond

Announcing the 12th year of AKQA’s global student competition in collaboration with Cannes Lions International Festival of Creativity. This year, Future Lions is calling on enquiring minds without limit. Those who are willing to look beyond...

Posted by: Ian Wharton
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Leaders

McCoy's offer £10,000 prize in Win Gold campaign

McCoy’s, the UK’s number one ridged crisp, is back on TV screens with a £1m campaign to launch the brand’s “Win Gold” competition. Fans of money and crisps will love the new McCoy’s Win Gold competition, giving McCoy’s lovers the...

Posted by: Creativepool Editorial
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Industry

Will you be attending London's most creative Festival?

Now in its second year, D&AD Festival is the largest gathering of creative minds to take place in east London. Spanning three days, and five stages of talks, there’s no shortage of action either. Speakers come from all areas of the creative...

Posted by: D&AD
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Leaders

The Sausage of the Future is explored at Milan Design Week

A molecular chef, a master butcher and a designer from the Swiss university ÉCAL will explore alternatives for future meat consumption with an exhibition of intriguing sausages taking place at Milan Design Week, which takes place from next...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

J. Walter Thompson/MPC - Berocca J. Walter Thompson London and Berocca have introduce “Roccy,” a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is...

Posted by: Creativepool Editorial
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Inspiration

Inside the Mind of Guilherme Jahara, CCO at F.biz

Guilherme Jahara has been Chief Creative Officer at São Paulo’s F.biz since January 2014, a position he took on with more than 20 years' experience in the industry already under his belt. Guilherme's resume is a rather dazzling affair -...

Posted by: Kate Lewin
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Inspiration

Trailblazers: A type of art at Optimo Type Foundry

Optimo was initiated in 1998 as a bachelor project by Gilles Gavillet, Stéphane Delgado and David Rust. It was a way for them to release their own fonts, and Optimo became part of the first wave of digital foundries to emerge in the 1990s as a...

Posted by: Kate Lewin
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Leaders

Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Posted by: Benjamin Hiorns

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