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Leaders

Top 10 Hires of the Week

Hoot Comedy Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...

Posted by: Creativepool Editorial
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Leaders

Gorillaz Launch Mixed Reality App to Promote Worldwide House Party

This week saw the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album “Humanz,” to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the...

Posted by: Creativepool Editorial
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Leaders

Adland Celebrates Diversity with #EasterSoWhite Campaign

Today sees the launch of an initiative that seeks to draw attention to the under-representation of the BAME (British Black Asian and Ethnic minorities) community in advertising and marketing, with particular focus on Easter. #EasterSoWhite is the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...

Posted by: Creativepool Editorial
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Leaders

#TechThursday: Edible Water, Smart Cots, 4D Shoes and other stories

The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...

Posted by: Creativepool Editorial
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Leaders

British Vogue hires first male editor, Edward Enninful

Iconic fashion brand Vogue announced this week that Edward Enninful would serve as the editor of their British magazine. This is notable not only because Enninful will become the magazine's first male editor, but also the first black editor of a...

Posted by: Benjamin Hiorns
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Workshop

Why content activism can save brands from the tyranny of always-on

Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...

Posted by: Southpaw
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Features

An Interview With Nayaab Tania

Tell us a bit about yourself? My names Nayaab Tania, I'm 21 years old and a Stylist/Director based in London. Most challenging job to date? It would have to be the Adidas x Bape Campaign that I styled. I felt the pressure on this shoot as it was...

Posted by: DMB Represents
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Beach Meets: Rosy Nicholas

WOW - A LONG overdue Beach Meets chat today with the AMAZING Rosy Nicholas: prop maker, illustrator, set designer, fashion designer, teacher, and craftswoman extraordinaire. We first met Rosy back in 2008 when she was working at Lazy Oaf - whom she...

Posted by: Beach London
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Inspiration

Book Review: The Secret of Successful Advertising?

I must admit to being slightly addicted to books about how people are persuaded to buy things. Yet the very preponderance of such books indicates that there are very many competing opinions and theories of 'How we decide’ (also the title of one...

Posted by: Steve Osborne
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Leaders

Wunderman's commitment to a more diverse agency world

In a bid to smash the mold of the traditional agency demographic, Wunderman opened its entry level recruitment scheme to non-graduates for the first time with the launch of Wunder Hunter - a recruitment platform that targets university alumni...

Posted by: Kate Lewin
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Leaders

Grayson Perry and Apparata create A House for Artists in East London

Grayson Perry is working with London-based architects Apparata on an affordable-housing scheme with integrated studios for artists located in Barking, east London. A House for Artists is designed to provide relatively low-cost rental accommodation...

Posted by: Creativepool Editorial
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Leaders

WCRS hit the Garden and the Kitchen for B&Q Spring Campaign

This week sees the launch of B&Q’s latest TV spot, part of its fully integrated Spring campaign from WCRS. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VCCP - Domino's Pizza Domino's has appointed VCCP as its lead creative and strategic agency for the UK and Ireland after a competitive pitch process. VCCP will be working on its above-the-line business, but Incumbent Iris will continue to work on...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

AKQA Italy Umberto Basso has been appointed as Managing Director of AKQA in Italy. Prior to this role, Umberto was Head of Emerging Technology at AKQA, and will now report into Matthew Bain, International Managing Director. Umberto will oversee AKQA...

Posted by: Creativepool Editorial
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Leaders

The UK Busts the Gender Pay Gap Wide Open

Thousands of employers will publish their gender pay gap figures for the first time from today (April 6), helping break the glass ceiling and create a more modern workforce. The UK is one of the first countries in the world to require gender pay gap...

Posted by: Creativepool Editorial
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Industry

AKQA Launches the 12th Year of Future Lions – Beyond

Announcing the 12th year of AKQA’s global student competition in collaboration with Cannes Lions International Festival of Creativity. This year, Future Lions is calling on enquiring minds without limit. Those who are willing to look beyond...

Posted by: Ian Wharton
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Leaders

jones knowles ritchie reinvent iconic ‘Beanz Meanz Heinz’ campaign

Heinz, one of the world’s most popular food brands, has brought its iconic “Beanz Meanz Heinz” slogan to life with an exclusive Selfridges partnership. Created by global brand design agency Jones Knowles Ritchie (JKR) to mark the...

Posted by: Creativepool Editorial
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Leaders

Social Media owns Kendall Jenner over controversial Pepsi ad

UPDATE: Since this article was first posted, Pepsi have decided (wisely in my opinion) to pull the ad from YouTube. A Pepsi spokesperson said in a press release: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly...

Posted by: Benjamin Hiorns
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Leaders

Adland comes out in support of Equal Pay Day

Equal Pay Day (April 4) is a movement dedicated to showing how much further into the year a woman, on average, must work to earn what her male counterpart earned the previous year. The day, originated by the National Committee on Pay Equality (NCPE)...

Posted by: Benjamin Hiorns
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Leaders

In Discussion with AKQA: Creativepool’s Agency of the Year

Imagination, technology, art, and science fuse together at the heart of the international agency, AKQA. Founded 22 years ago in London by Ajaz Ahmed, the agency has seen significant growth in this time, boasting over 2,000 global employees and 21...

Posted by: Creativepool
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Leaders

Get Your Hands On It: Annual 2017 Limited Edition Copies & Download

The Annual 2017 is a comprehensive collection of creative excellence across 33 diverse categories from 3D, Advertising, Interior, Out of Home to Typography and Web. The Annual saw entries and winners from across the globe with creatives from 17...

Posted by: Creativepool
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Leaders

Top 10 Hires of the Week

Above+Beyond Above+Beyond has boosted its strategic offering by appointing Matt Sadler as its first Head of Strategy. Sadler joins the agency from Karmarama where he was Planning Director and will lead Above+Beyond’s growing strategy team....

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Navigate - Monarch Airline Monarch has appointed Navigate to manage its affiliate programmes, Monarch Flights and Monarch Holidays. Previously managed in-house, the airline struggled to dedicate enough time and resources to the programmes. Navigate...

Posted by: Creativepool Editorial
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Leaders

UK Gaming Industry considers mass exodus after Brexit

Whilst Teresa May attempts to frantically backpedal expectation and one half of the UK prepares to devour the other half in a divisive move of unprecedented (at least in terms of sheer scale) madness, the video game industry in the UK is quietly...

Posted by: Benjamin Hiorns
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Leaders

WCRS and Sky Mobile “Say Hello” with Tom Hardy

Sky will unveil its latest advertising campaign tomorrow to promote the launch of Sky Mobile. The campaign reveals Sky’s new brand positioning “Say Hello,” which introduces customers to more choice, more flexibility, more control...

Posted by: Creativepool Editorial
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Leaders

McCoy's offer £10,000 prize in Win Gold campaign

McCoy’s, the UK’s number one ridged crisp, is back on TV screens with a £1m campaign to launch the brand’s “Win Gold” competition. Fans of money and crisps will love the new McCoy’s Win Gold competition, giving McCoy’s lovers the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...

Posted by: Creativepool Editorial
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Leaders

Nike celebrate 30th Air Max Day in typically bombastic style

In 2014, Air Max Day was introduced by Nike to celebrate the Air Max and its vast history. It falls on March 26th every year, but this year was a particularly special one, as the Air Max officially turned 30, and to mark this auspicious occasion,...

Posted by: Creativepool Editorial

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