Displaying 505 - 540 of 625 results
The latest work by Wieden+Kennedy London for Nike highlights celebrated Dutch sprinter Dafne Schippers in a ambitious graphic outdoor campaign shot by legendary photographer Albert Watson. Schippers, who was born in Utrecht in The Netherlands, is the...
Posted by: Creativepool Editorial
If you're even remotely interested in the wonderful world of Pokémon (and why wouldn't you be?) then you're probably aware of the mega-hyped Pokémon Go smartphone game, which essentially uses AR technology to allow fans to catch...
Posted by: Benjamin Hiorns
Before we begin discussing the fifth day of the 2016 Cannes Lions, if you want to keep track of all the award winners, you can keep checking the “Just Announced” page on the official Cannes Lions website for all award wins as and when...
Posted by: Creativepool Editorial
Seasoned Cannes Lions veterans James Kirkham, Chief Strategy Officer at Big Balls Media and Jonathan Fraser, Chief Strategy Officer at Exposure are here to bring out the massive elephant in the room at Cannes Lions. We sit down before they take the...
Posted by: Creativepool
Over its six years of operation, the Boston- and LA-based ZERO VFX has made great strides in the commercial and film industries. Along with ad work for brands such as Toyota, Subway and Jack Daniel’s, the ZERO team has created a diverse array...
Posted by: Creativepool Editorial
There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more...
Posted by: Creativepool
“The word ‘purpose’ gets thrown around hugely these days,” started Jaimie Fuller, the founder of sports performance brand SKINS. To be purposeful, meaningful and authentic are watch-words for today’s marketer - and this...
Posted by: Creativepool
Tom Guy is Commercial & Product Director at Hive, a British Gas innovation. Despark, an International digital specialist, spoke to him to find out what it takes to create a cutting-edge, offshoot as part of a 200-year-old legacy company and to hear...
Posted by: Despark
This year’s winners of the world’s longest-running global student competition, the RSA Student Design Awards, were announced last week, and include a kettle that collects grip data to measure frailty, a new insulation material made from...
Posted by: Creativepool Editorial
Google and Levi's create an interactive jacket! Levi's Commuter x Jacquard Google has teamed up with Levi's to create a jacket that can be used to control electronic devices. The jacket in question, the “Commuter” uses Google's unique...
Posted by: Creativepool Editorial
To test the theory that an addiction to technology (smartphones particularly) is the reason sex on holidays often does't live up to the expectations of modern couples, Durex has launched a social experiment, devised by TMW Unlimited, which tears...
Posted by: Creativepool Editorial
Design Army - Harper Macaw Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political...
Posted by: Benjamin Hiorns
Mars, an official FA sponsor since 2009, is launching a new multi-channel campaign set to galvanise the nation’s support of the England football team ahead of Euro 2016. The new #Believe campaign coincides with the brand’s display of...
Posted by: Creativepool Editorial
Airbnb is a relatively new company, having only been founded in 2008, but it's already changed the way many of us vacation, with the owner-focused apartment rental site having become larger in recent years than many established hotel brands, and with...
Posted by: Creativepool Editorial
Unifying the Power of Play To promote its range of merchandise for Marvel’s “Captain America: Civil War,” blockbuster, US department store Target has pegged 72andSunny to create a campaign highlighting the “Unifying Power of...
Posted by: Creativepool Editorial
Kitchen of the future revealed in Milan Tapping into this retro fascination with the “Kitchen of tomorrow,” The Italian design studio Tipic has created the first full “Smart Kitchen” countertop, which integrates various...
Posted by: Benjamin Hiorns
Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...
Posted by: Advertising Week
Energy BBDO Chicago - LG LG G5 Jason Statham It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...
Posted by: Creativepool Editorial
As consumers are hammered in the economic turbulence they seek stability, security and comfort amongst authentic brands. This pattern amongst consumers has led many brands to rethink their positions and consider existential questions regarding the...
Posted by: Harry Elonen
Scope Overflowing champagne bottles, foamy shower scenes, underwear models in pillow fights. We’re all familiar with the sexy tactics deployed to turn us on to brands because it’s well-established that ‘sex sells’. Yet a study published in...
Posted by: Canvas8
2016 is here. All the web designers and developers are already gearing up to test and embrace fresh ideas and innovations that the year will bring forth. In the past year, one can take a look at our dynamic industry and pick the trends that were...
Posted by: Creativepool Editorial
Subtitles are a wonderful thing. A lingual bridge that means content ceases to be limited to its country of origin. Also, just think of all the wonderfully ponderous European dramas we'd have missed out on without them? Subtitles can be found in all...
Posted by: Benjamin Hiorns
MEC – Monsanto MEC has won the pan-European media planning and buying account for the consumer division of Monsanto, the company behind Roundup weed killer. The WPP-owned agency won the business without a competitive pitch and the business moves...
Posted by: Creativepool Editorial
Boutique type foundry, Fontsmith, today announce a new addition to their library of typefaces called FS Untitled. The latest addition from the Clerkenwell-based foundry, developed with screens firmly in mind, makes possible the kind of very fine...
Posted by: Fontsmith
Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF, have launched the 2016 Young Lions Health Award, and have named Colombian pop star Shakira as one of its special guest judges!...
Posted by: Creativepool Editorial
Sam Walker and Joe De Souza, the former group ECDs and partners at Karmarama, have launched a new creative shop called Faster Horses, and this week announced their first major work; an ambitious relaunch campaign for UNIQLO's flagship store. The new...
Posted by: Creativepool Editorial
DDB Stockholm turn McDonald's Happy Meals in VR experiences! Happy Goggles To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's has developed the Happy Goggles, an idea developed in collaboration with DDB Stockholm. By...
Posted by: Creativepool Editorial
Comic book movies are big business. Indeed, the genre has evolved from its fringe beginnings (anyone else remember Howard the Duck?) to effectively monopolise mainstream cinema. Even though Marvel has done its best to corner the market over the past...
Posted by: Benjamin Hiorns
A design technique used on blockbuster films like Minority Report, The Terminal and Man of Steel is being applied to the development of future cities in the face of huge refugee migrations. Production designer Alex McDowell, who heads up 5D Global...
Posted by: Creativepool Editorial
The Sammlung Boros private collection of contemporary art is a remarkable story of history, architecture and artistic curation housed in a former WWII bunker in Berlin-Mitte. The word ‘bunker’ is not used lightly here. The entire...
Posted by: Kate Lewin
British supermodel and actress Lily Cole has launched a creative campaign, developed by FCB Inferno, for Project Literacy, at the Houses of Parliament. The Alphabet of Illiteracy project was established by FTSE 100 learning company, Pearson, to make...
Posted by: Creativepool Editorial
Oscar-winning actress and former 'Mrs Coldplay' Gwyneth Paltrow, is working with architecture firm Gensler to develop a branch of the private Arts Club on Hollywood's Sunset Strip. Paltrow and Arts Club chairman Gary Landesberg purchased the...
Posted by: Creativepool Editorial
United Biscuits has launched two brand new initiatives this week as part of its adorable “Sweeet” campaign, which uses cute and cuddly critters in imaginative ways. The first is the latest ad in the iconic sweeet series, but the second...
Posted by: Creativepool Editorial
Crispin Porter + Bogusky – Turkish Airlines Turkish Airlines – Fly to Gotham City With the heavily anticipated Batman v Superman: Dawn of Justice set to launch this Spring, many brands will undoubtedly be clambering to get in on the action....
Posted by: Creativepool Editorial
An ambitious project is being launched which will see street artists and illustrators painting the Redsand Sea Forts just off the east coast of England. The sea forts are located in a cluster eight miles north of Whitstable off the Kent coast, and...
Posted by: Creativepool Editorial
Today's celebrity folk are rarely content to stick with the roles that made them their millions. The Hollywood rolodexes are full of actors wanting to become musicians, rappers wanting to become talk show hosts, and sports stars wanting to become...
Posted by: Benjamin Hiorns