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Leaders

Top 10 Hires of the Week

Jellyfish Diageo’s head of programmatic, Gawain Owen, is set to join independent digital agency Jellyfish as Digital Strategy Director on 1 August. With over 15 years of industry experience, Owen is widely recognised as a digital industry...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2017: The Last Big Winners

Now that the sun has set on the Cannes Lions 2017, we're looking back over the weekend at the big winners that were announced at the climax of this year's tumultuous, exhausting but reliably satisfying festival of creativity. There's been no shortage...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...

Posted by: Creativepool Editorial
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Leaders

The Gunn Report 2016: Results

The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Breaking the rules with Broken Fingaz Crew

Founded in 2001, multidisciplinary art collective, Broken Fingaz, is regarded as one of the first of its kind to emerge from Haifa, Israel. In over a decade working together the group have become renowned for an eye-catching style inspired by...

Posted by: Kate Lewin
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Leaders

Berlin Dispatch: This year's winners at The CICLOPE Festival of Craft

Unlike advertising festivals, CICLOPE Festival focuses on the art of execution, rather than of the ideas. Whether it’s a TV commercial, a mobile app or an interactive installation, CICLOPE believes a the finished result is as important as the...

Posted by: Kate Lewin
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Leaders

Top 5 Ads of the Week

Grey London - Go Ahead! #SnackSmart This lively new spot for Go Ahead! Biscuits is directed by Blink Production's The Bobbsey Twins from Homicide, and supports the brand’s relaunch, encouraging consumers to make smart snacking choices through...

Posted by: Benjamin Hiorns
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Inspiration

Focal Point: Taking on new worlds with Matt Saunders

Matt Saunders is a London-based illustrator taking people to mystical new worlds with his beautiful, ethereal drawings. We chatted to him about his methods and inspiration, as well as his most recent project involving a very famous wizard... Tell us...

Posted by: Kate Lewin
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Leaders

M&C Saatchi help East Midlands Trains connect with their passengers

M&C Saatchi has created an emotionally charged new integrated campaign to drive the relaunch of East Midlands Trains, establishing a stronger identity for the brand. With East Midlands Trains having reached a key milestone in successfully negotiating...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week: Week 1

In-House - Specsavers Considering this is our first week back after a rather elongated (and particularly stressful) Christmas break, there were A LOT of new ads to get through, and we’d be remiss to ignore so many great spots. Hence the...

Posted by: Creativepool Editorial
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Leaders

Top Ten Ads of 2015

J. Walter Thompson London - KitKat As the countdown to the festive season began in earnest, millions of Brits had one worried eye on the exhausting side of Christmas. On top of this, they had to contend with more and more banal Christmas ads,...

Posted by: Benjamin Hiorns
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Get the chance to be crowned the Best of 2015

2015 has been fierce. Creativity has been challenged by new realities, new mediums, new conversations, and a new Internet of Things. If you're an individual or agency that has your finger on this pulse then we would like to recognise you as...

Posted by: Creativepool
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Leaders

Top 5 Ads of the Week: Christmas Special

It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...

Posted by: Benjamin Hiorns
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Leaders

Berlin Dispatch: Ciclope International Festival of Craft

For the last two years Berlin has been the home of CICLOPE Festival, the only international event fully dedicated to the craft of moving image. Since moving to the heart of Berlin’s über cool Mitte district in 2012, it has become THE place...

Posted by: Kate Lewin
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Leaders

Top 5 Ads of the Week

Saatchi & Saatchi London - Direct Line Some might argue that this campaign has already been run into the ground, but I've really enjoyed it, and that's not just because I have a particular fondness for Quentin Tarantino movies. The latest spot in...

Posted by: Benjamin Hiorns
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Leaders

Who Made The Jury? The British Arrows Craft 2015

The British Arrows have announced the jury for this year’s Craft Awards; the only awards in the advertising industry to celebrate and recognise the individual craftsmanship of companies and professionals solely in motion picture. Chairman of...

Posted by: Benjamin Hiorns
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Leaders

Rugby continues to dominate campaigns

VCCP London England rugby partner O2 has unveiled its first ever animated campaign, which sees the England Rugby Team turned in to giants through the power of support. Created by VCCP London ahead of the biggest tournament in English Rugby history,...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

Lucky Generals - Pot Noodle In a humorous new ad for snack brand Pot Noodle from Lucky Generals, a young Pot Noodle fan’s story is told in bombastic style in order to promote the brand’s new “You can make it” tagline....

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

This man grew an ear on his arm An Australian performance artist who simply goes by the name “Stelarc” (like “Madonna” or “Adele,” but with zero mainstream appeal) has grown an artificial ear on his arm. He...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Leo Burnett

Bringing out the fun for McDonald’s Leo Burnett London unveiled the second ad in the new McDonald’s “Good times” brand campaign this week. The campaign celebrates the role the brand plays in the lives of their customers, and...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DDB Worldwide

Real shoplifters given animated makeover for Harvey Nichols A new spot by adam&eveDDB for Harvey Nichols uses CCTV captured footage of actual shoplifters getting caught in the act, but gives the footage a defiantly cheeky makeover. The “Love...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy London

Are you a soft mint or a strong mint? In a bizarre, but hilarious new campaign for Trebor by Wieden+Kennedy London, viewers are being encourages to “Choose their Trebor.” The campaign highlights people’s affinity to Trebor’s incredibly minty...

Posted by: Creativepool Editorial
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Leaders

Would you strap a lie detector to your forehead?

TOMY, the world-renowned toy manufacturer, recently launched a new breakthrough device that acts as both a lie and stress level detector. The Cocoro Scanner, works by reading a pulse from a person's forehead through a bespoke sensory mechanism. The...

Posted by: Creativepool Editorial
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Features

Watch and comment: John Lewis’ 150th anniversary commercial

Taking a primetime advertising spot last Saturday night during Britain’s Got Talent, the new television commercial celebrating John Lewis’ 150th anniversary was revealed. Created by Adam & Eve/DDB, the ad is called Never Standing Still,...

Posted by: Ashley Morrison
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Workshop

Opinions - Dead heat. Why The Exclusives is unfair on us all.

by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...

Posted by: Creativepool
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Inspiration

The 15 best animated music videos

Animated music videos only crop up once in a blue moon but when they do they can really bring a song to life. As the number of animation techniques and styles has increased over time, the videos on offer have become increasingly diverse. Spanning...

Posted by: Creativepool
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Features

The Brands Pushing Back Against Fast Fashion #SustainabilityMonth

Fashion has always been anathema to me. You could diplomatically refer to my wardrobe as “functional” and I’m unlikely to spend more than a few fleeting seconds deciding what to wear in the morning. I do, however, understand the...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on Illustrator Athanasia-Danae

How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...

Posted by: Creativepool Editorial

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