Displaying 1 - 36 of 9531 results
Victoria's Secret unveiled its brand refresh earlier this year in a desperate bid to keep administrators at bay...but as we delve deeper into a global downturn - which big retailer will be next to rebrand - and more importantly, will it survive the...
Posted by: Creativepool Editorial
The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...
Posted by: Creativepool Editorial
Funny enough, it's quite unusual to see creative and branding agencies working on their own brands. It happens - but not as much as one would hope to see. And yet good agency rebrands, when done right, can be a good indicator of the level of...
Posted by: Creativepool Editorial
No matter how you put it, a library's a library. Right? Well, not to Silk Pearce, it isn't. The Colchester-based branding agency has a special interest in creating beautiful and colourful identities, so why not make Suffolk Libraries as colourful and...
Posted by: Creativepool Editorial
Earlier this year, creative agency Engine launched a new campaign for MoneySuperMarket signalling a fresh direction for the brand. The work was unveiled alongside a new logo and visual identity and encouraged consumers to ‘get money...
Posted by: Creativepool Editorial
For Oliver Spencer and the team behind Vero, Tuesday 20th of September was a momentous day. For the first time in the history of fashion, designs were able to be purchased immediately from the catwalk. And by launching this unique menswear collection...
Posted by: Creativepool
The Guardian recently launched a new dedicated series entitled "This is Europe" which pledges its ongoing commitment to Europe in the wake of Brexit. To support This is Europe, the Guardian is running a multi-layered marketing campaign in...
Posted by: Creativepool Editorial
Heineken recently launched an empowering new campaign entitled “When You Drive, Never Drink” that puts a refreshing spin on the responsible driving angle. Responsible drinking campaigns are often dour and depressing affairs that focus on...
Posted by: Creativepool Editorial
The new Rise To It campaign from Lexus will be the flagship platform for Lexus UK’s upcoming tennis ventures, which celebrate the brand’s partnerships with Sky Sports Tennis, LTA and the ATP tour. To learn more about the campaign, I...
Posted by: Creativepool Editorial
This week, I had the pleasure of speaking with Chloe Christian and Olivia Dowd, the brilliant co-directors behind the powerful new production GRILLS, which is set to headline The Camden Roar Festival at Camden People’s Theatre from Tuesday,...
Posted by: Benjamin Hiorns
It's always fascinating to step behind a camera and look at how things are actually made. This is especially true when you encounter a team like G6 MoCo. With Hollywood-level production and specialised in high-speed motion control, tracking vehicle...
Posted by: Creativepool Editorial
Creative branding agency loyalkaspar recently created a series of live-action spots to promote the new CNN documentary series, “The Windsors: Inside the Royal Dynasty,” which uses archival footage and interviews with insiders and experts...
Posted by: Creativepool Editorial
Managing business expectations is possibly among the most difficult aspects of running a successful agency. Things can quickly get out of hand and fast, incontrollable growth is the perfect recipe for disaster. Which is why the semplicity behind...
Posted by: Creativepool Editorial
Matthew Huntley lives and breathes film. You can say that of many directors, but for few it is as true as with him. Constantly looking for inspiration, endlessly focused and with a specialism in documentaries, Matt is a prolific director/filmmaker...
Posted by: Creativepool Editorial
How personal can a watch feel? According to Leagas Delaney and their campaign for Patek Philippe, quite a lot. Described as a watch with elegant versatility, the historic Twenty~4 watch was made specifically for women some 20 years ago, and it...
Posted by: Creativepool Editorial
Sure, when you think of animal welfare there are a few names that pop to mind. If the Born Free Foundation isn't among those, you've probably been missing out on a range of incredible stories and initiatives, campaigns and ideas that the foundation...
Posted by: Creativepool Editorial
For kids and children in need, the year we just had was especially challenging in a number of ways. It's even worse when you think that most of these children don't really have control over their lives and get dragged down by bad feelings - like a...
Posted by: Creativepool Editorial
With almost 1,000 items of clothing going to landfill every thirty seconds in the UK alone, it’s undeniable that fashion waste is hurting our planet. This is because the conversation is always centred around the new clothes we covet, rather...
Posted by: Benjamin Hiorns
As a bright-eyed and not-so bushy-tailed 14-year-old, metal was everything to me. Whilst I’d discover the more nuanced delights of alternative rock and electronica by the time I’d left high school, as a young teen it was all about...
Posted by: Benjamin Hiorns
For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...
Posted by: Creativepool Editorial
Virgin Media has partnered with Virgin’s family brands to celebrate and reward its customers this Christmas with unlimited generosity as part of their very first official Christmas campaign. The integrated digital campaign created by RAPP UK...
Posted by: Benjamin Hiorns
This month, the awesome jelly Kitchen team have been busy hand crafting stop motion animation shorts for Cadbury. The chocolate giants have been sharing the colourful animations across their social media channels with the hashtag #FreeTheJoy, and you...
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We're very excited to introduce the amazingly talented Mr Kaplin to jelly's red hot directors roster. We talk inspiration, dream clients, and why animation is such a powerful storytelling tool... Mr Kaplin specialises in 3D design and animation....
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Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...
Posted by: Creativepool Editorial
With over 50 million pets in the nation, Pets at Home UK saw an opportunity to inspire and educate pet owners with a rather unique episodic series of branded content, with each episode headed by BBC broadcaster Clare Balding. According to production...
Posted by: Creativepool Editorial
Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...
Posted by: Imagination
Who doesn't love fireflies? They are little, delicate, lovely insects made of the matter of dreams, perfect to showcase choreographed visuals and incredibly beautiful production value. The spot made by Creature London for Solita below is all this...
Posted by: Creativepool Editorial
Right when you start thinking that creativity cannot be pushed any further, there will always be a campaign such as this one by Cheil Central America ready to amaze any advertising professional out there. The Nature of Plastic was born out of a...
Posted by: Creativepool Editorial
As the world's most favourite Australian export, Kylie Minogue is quite clearly beloved on a global level and a personality any brand would want associated with its products. So when the folks at London Advertising got in touch with a ROXi TV ad...
Posted by: Creativepool Editorial
The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...
Posted by: Creativepool Editorial
You can tell at first glance why Zulu Alpha Kilo was an Annual 2020 Gold Winner. Their hilarious campaign for Bell, the largest telecommunications provider in Canada, is a testimony to the team's mastery and it's just so incredibly hilarious to...
Posted by: Creativepool Editorial
Hard-hitting. Impactful. Crude in its sheer honesty. There are a lot of words that we could use to describe the beautiful campaign by Affixxius for the Leicestershire Police - but none of those would do it justice as much as spending just two minutes...
Posted by: Creativepool Editorial
If your first reaction to the headline above was of pure shock amidst some confusion, clearly Martin Firrell and Clear Channel have done an amazing job. ‘Still Revolting’ is a OOH project featuring three artworks by public artist Martin...
Posted by: Creativepool Editorial
Short deadline, teams scattered around the world, a pretty challenging theme to transfer on screen. This may sound like the perfect recipe for failure to some, but not when Polish studio Juice enters the stage. Start with Connection is a powerful...
Posted by: Creativepool Editorial
As a successful UK-based mattress brand, Eve Sleep certainly cares a lot about our sleeping habits and it's probably among the most indicated brands that can actually teach us something about how we sleep. To expose the dangers of bad sleeping...
Posted by: Creativepool Editorial
So here we are: Christmas is over, the new year is all ahead of us, and the road is still long to make another positive year for sustainability - but we might be on the right track. 2020 was an interesting year for the planet in many ways, and brands...
Posted by: Creativepool Editorial
