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Features

Behind the idea: Chris Hadfield brings Ireland together from space

For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...

Posted by: Creativepool Editorial
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Inspiration

Simple, mobile and personal: Six predictions for retail in 2020

The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...

Posted by: Creativepool Editorial
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Workshop

Why a portfolio is a must for creative jobs

Portfolios, love them or hate them, they’re almost always an essential when applying for creative and design jobs. A portfolio is supposed to hold a selection of a designer’s best work, yet we have found that often they are either full of...

Posted by: Brand Recruitment
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Leaders

Top Hires of the Week

Park Village Park Village announces a new addition to its growing roster: Melody Maker. The London native has directed commercials and music videos for brands and artists such as HP, BOY, Gorgon City, Shades and Killa P, Shift K3Y, Jetta Fool,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

AKQA AKQA welcomes Christine Grand as Client Partner in the San Francisco studio. She will report to AKQA Director of Client Services Kristin Goto. Christine is a global marketing leader with over 15 years’ experience driving digital...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Beyond funerals, odd pops and other stories

SomeOne - Funeralbooker (Beyond) Studio SomeOne has rebranded and renamed funeral price comparison website Funeralbooker, with a “charming” and “radical” identity that aims to stand out from a “sea of sameness” in...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Cold beer, hot fonts and other stories

Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Little moons, sacred gins and other stories

Pearlfisher London - Little Moons Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: New designers, the RAF, feeling super and other stories

Village Green - New Designers Graduate show New Designers has unveiled a new visual identity, featuring imagery that depicts a mishmash of brightly coloured materials and objects. Now in its 33rd year, the two-week-long graduate show highlights the...

Posted by: Creativepool Editorial
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Features

How To Master the Omnichannel Brand Experience

The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...

Posted by: LEAP
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Leaders

Top Hires of the Week

Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

UM - iZettle UM has won a four-way competitive pitch to become the exclusive UK media agency and lead agency for Europe for financial technology company iZettle. UM will handle all planning and buying for iZettle on an ongoing basis. This is...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Snacks, whales, dolphins and other stories

BrandOpus - 9NINE 9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus. Originally named “9Bar,” the brand needed to elevate itself...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Common Industry - NME Common Industry has announced its partnership with NME, the prestigious music and entertainment media brand. The agency will provide strategic consultancy for a series of upcoming projects, with a view to developing a new...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Grey London/Cirkle/Bountiful Cow - Lily's Kitchen Lily’s Kitchen, the UK’s number one ethical pet food brand, has appointed a roster of three agencies to drive awareness, fame and conversion of its ‘naturally nutritious’ food...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Karmarama (See Hero Image) Karmarama has hired Rob Chandler and Daniel Prestes as Strategy Lead for Data-Driven Content and Strategy Director respectively. Rob joins Karmarama following a year-long consultancy role, working with companies such as...

Posted by: Creativepool Editorial
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Leaders

The Best Valentines Day Campaign's of 2017

Whilst most of us know deep down that Valentine's Day is little more than a reason for couples to buy more cards and chocolate for one another and for singletons to buy more beer, ad land continues to pull out the punches every year. 2017 is no...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi Magnus Djaba has been appointed by Publicis to take on the newly created Global President role at Saatchi & Saatchi, with current global CEO, Robert Senior, departing to pursue personal plans. Djaba, the UK CEO of Saatchi & Saatchi...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Deutsch New York Deutsch New York has hired Maggie O. Connors as EVP, Head of Business Development. Her appointment is the final piece of the NY reinvigoration. Earlier this year, the Agency announced Trevor O’Brien joined as Partner, Chief...

Posted by: Creativepool Editorial
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Leaders

Max Factor & Blippar unveil their first steps in interactive retail

Blippar; the “Visual discovery app,” which relies heavily on augmented reality, and Max Factor have revolutionised the world of cosmetics and the retail sector with an ambitious new execution. Now every Max Factor product is essentially...

Posted by: Creativepool Editorial
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#AWEurope Unveils 2016 Lineup

The fourth edition of Advertising Week Europe is bringing more industry heavy hitters and unique programmes to the stages of the brand new Picturehouse Central venue. The thought leadership agenda and corporate partner roster for the 2016 event has...

Posted by: Advertising Week
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Leaders

Saatchi & Saatchi, Langland and CAHG sweep the Best of Health Show

Saatchi & Saatchi Sydney had a great run at the 2015 Best of Health Show, which was held this Tuesday (November 24) at the Café de Paris in central London. In this, the 20th year of the awards, which celebrate healthcare advertising, the guests...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Ogilvy & Mather Asia Pacific Andy Annett has been appointed as managing director of TODAY Ogilvy & Mather Myanmar. 

Based in Yangon, Annett will lead efforts to develop the agency’s social and digital offering, expand its creative...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Albion – Wahanda Wahanda; the online marketplace for booking hair and beauty treatments, has appointed Albion as it retained agency. The relationship kicked off earlier this week with a fully integrated campaign to raise awareness of the Wahanda...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Publicis Worldwide Publicis Worldwide has announced the acquisition of Vivid Brand, adding to its portfolio of agencies within the Publicis Worldwide network in the UK. Vivid Brand is a strategic and creative shopper marketing agency, connecting...

Posted by: Creativepool Editorial
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Features

There’s a new villain in town… #GoodToBeBad

‘Have you ever noticed how, in Hollywood movies, all the villains are played by Brits?’ asks a dinner-jacketed Sir Ben Kingsley in the commercial for the new Jaguar F-Type Coupe. Entitled ‘Rendezvous’ and aired at the Super...

Posted by: Ashley Morrison
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Workshop

Opinion - The will to live. How complacency is ruining retail.

by Magnus Shaw I hope you enjoyed your Bank Holiday, thunder storms and all. I did some light shopping on Sunday, such is my hectic rock and roll lifestyle. My good lady wife and I wanted to make a couple of specific purchases: some reading glasses...

Posted by: Creativepool
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Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
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Workshop

How to Hire a Furniture Designer

In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....

Posted by: Creativepool Editorial
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Features

What’s driving so many identity changes?

As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous...

Posted by: Better

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