Displaying 109 - 144 of 1595 results
We all like to think we’re making the world a better place. At very least, we’d like to think we’re not actively making it worse. The same is true of a brand. You want your brand to be a positive influence, not only for the sake of...
Posted by: Benjamin Hiorns
Something a little different today! We’re speaking to Chris Trotman, Creative Director at Run for The Hills, about his agency’s work creating the brand identity and interior design for a very unique and very sustainable workplace. COAL...
Posted by: Creativepool Editorial
In the realm of engineering and technical documentation, the role of a skilled technical illustrator is not merely important-it is crucial. Whether you're involved in engineering, manufacturing, publishing, or any industry sector that necessitates...
Posted by: Creativepool Editorial
GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...
Posted by: Creativepool Editorial
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial
In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....
Posted by: Creativepool Editorial
As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous with...
Posted by: Better
How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...
Posted by: Benjamin Hiorns
Beyond the fledgling capabilities of ChatGPT, Generative AI is rewriting the rulebook. One person who knows that more than perhaps anyone else is tech influencer Bernard Marr, whose latest book, Generative AI in Practice, outlines the profound and...
Posted by: Benjamin Hiorns
Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...
Posted by: The Darnell Works Agency
Julie Aguilera is Associate Director & Head of Consumer at Rooster. Tell us a bit about your role! Is there a “typical” day? I work part time and am in the office once a week. My one day in the office is inevitably filled with...
Posted by: Creativepool Editorial
Reporting for the BBC, Kate Lindsay says that ‘Gen Alpha are ready to spend - and they want to be treated like adults’. In fact, this demographic’s economic footprint is ‘expected to reach $5.46tn (£4.32tn) by 2029’...
Posted by: Novagram
This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...
Posted by: Creativepool Editorial
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...
Posted by: Creativepool Editorial
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
Warning: Featured happenings in this edition of our global creative calendar are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within...
Posted by: The Darnell Works Agency
It should go without saying that the creative industries have the potential and the responsibility to reflect and celebrate the diversity of society, and to challenge and transform the status quo. However, according to a report by the Creative...
Posted by: Benjamin Hiorns
Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...
Posted by: Creativepool Editorial
IMG is a global company heralded with founding sports marketing as we know it - founded by pioneering marketer and agent Mark McCormack, it all began with a handshake in 1960 and the world of sports changed forever. Last month, the company unveiled...
Posted by: Creativepool Editorial
As we all know, the creative industries thrive on the principles of diversity, open expression, and global collaboration. These are not principles even the most ardent supporter of former president Donald Trump would ever align him with and with the...
Posted by: Benjamin Hiorns
The broader societal call for diversity and inclusion is an echo that’s been resounding across adland for a while now and, given the way advertising has always acted as society’s mirror, it’s a call that can no longer be ignored if...
Posted by: Benjamin Hiorns
How did you get into the industry? After Uni, I worked a bit as an editorial illustrator for some sports magazines in Milan, when illustrators were still painting with brushes on paper - but was not the ideal scenario for me as I have always been...
Posted by: Creativepool Editorial
It’s the most creative time of the year once again; the Creativepool Annual 2024 is officially underway, inviting industry professionals and creative enthusiasts from across the world’s most creative network to showcase their most...
Posted by: Creativepool Editorial
Lime Creative is a boutique communication agency offering large agency experience, specialising in the luxury lifestyle, with offices in London and Beijing and partners around the world. With a team made up of designers, writers, developers and...
Posted by: Creativepool Editorial
Seymourpowell has recently collaborated with renowned Swiss chocolate brand, CAILLER, to completely rebrand its heritage chocolate collection. With a particular focus on premiumisation, the rebrand aims to rejuvenate CAILLER’S product range and...
Posted by: Creativepool Editorial
In case you’ve missed it: the Stanley water bottle is having a cultural moment. It’s almost impossible to get online without seeing the Quencher H2.0 on your feed: pastel-coloured and possibly nestled in a matching carry case. The hashtag...
Posted by: Novagram
There are few creative directors in recent history as revered and beloved as Studio Ghibli mastermind Hayao Miyazaki. His name alone conjures dazzling visions of dream-logic wonder and colourful melancholy. He is, to all intents and purposes, the...
Posted by: Benjamin Hiorns
According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...
Posted by: Creativepool Editorial
The first year of 2024 is almost over; a frightening thought. But before we lapse into February and all those well-meaning resolutions fall by the wayside, we still have a solid week left to reevaluate our careers. I jape, of course, as if you...
Posted by: Benjamin Hiorns
Depending on who you ask, influencers are either a blight on the media landscape or the “most organic and transparent way to bring new audiences to your brand”. I, as ever, fall somewhere in the middle. I appreciate the appeal of somebody...
Posted by: Benjamin Hiorns
For today’s Company Spotlight, we’re talking to Dave Dunlop, Partner and Chief Design Officer at Else, an award-winning strategic design consultancy that helps businesses create innovative and effective products and services. How was...
Posted by: Creativepool Editorial
Robilant is a branding studio operating from the heart of Milan, capital city of Italian design. Last year, they worked on designing a new identity and packaging for Campari, paying homage to the brand's Milanese heritage, referencing the city's...
Posted by: Creativepool Editorial
How did you get into the industry? Design has always held a strong allure for me. Early on, I recognized its magical potential as a craft that profoundly influences people's perceptions of products and services. I found this to be very powerful, and...
Posted by: Creativepool Editorial
Leading home-fragrance brand Air Wick has released an innovative new plug-in device designed to make scents last longer alongside a new range of ‘Vibrant’ fragrances. As part of a wider strategy to build a more premium layer into its...
Posted by: Creativepool Editorial
Haleon and The Wild by Jungle have launched the new VoltarolNaturals gel with ‘Release the Tension’, a campaign encouraging people to own those awkward situations where the discomfort of post-workout discomfort clashes with social tension...
Posted by: Creativepool Editorial