ad: Annual 2024 Now Open For Entries!

Displaying 1 - 36 of 74 results

*

Inspiration

Punk and Progress - Why Rebellion Fosters Innovation

In the annals of cultural history, Punk stands as a testament to the power of rebellion and defiance. Emerging in the 1970s as a raw, unapologetic response to the stifling conservatism of the time, Punk music, fashion, and ethos shattered norms,...

Posted by: Marc Posch
*

Inspiration

The agency founder who became her own client #BehindTheBrand

Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...

Posted by: Creativepool Editorial
*

Inspiration

Can a scent really make you more creative? #XmasGifts4Creatives

Can you really smell your way to success? Of course not, the very notion is frankly ridiculous. But that doesn’t mean we should overlook the importance of the humble human olfactory system. Smell, after all, plays a critical role in our daily...

Posted by: Benjamin Hiorns
*

Features

Has John Lewis lost the Christmas magic? #HolidaysMonth

There was a time when the televisual Christmas beacon was lit whenever we first heard the “holidays are coming” Coca-Cola jingle, but for the past decade (at least) that torch has been passed to John Lewis and their annual festive weepy....

Posted by: Benjamin Hiorns
*

Features

AI panic as half of marketers fear for the future #FutureMonth

Economic uncertainties and technological advancements are changing the face of business operations across Britain and the rest of the world, with marketing professionals at the epicentre of these shifts. Recent research from SurveyMonkey has...

Posted by: Creativepool Editorial
*

Inspiration

Self-hypnosis app gets a ‘heightened’ rebranding | #BehindTheBrand

Self-hypnosis app reveri has launched a new brand identity crafted by Mother Design to mark its entry into the UK health-tech category. Reveri was co-founded by world-leading psychiatrist Dr. David Spiegel, and Silicon Valley investor and technology...

Posted by: Creativepool Editorial
*

Features

Did marketing failure lead to the downfall of Wilko?

The recent news that prominent discount high street retailer Wilko has been plunged into administration sparked a flurry of conversations about not only its own misfortune but the future of the UK high street in general. While external pressures...

Posted by: Benjamin Hiorns
*

Leaders

Cooking up trouble with an agency born during COVID | #CompanySpotlight

One of the few agencies forged successfully amidst the fires of COVID, Trouble Maker is an end-to-end content, media and distribution agency with four founders that have experience with some of the biggest brands in the world. They came together to...

Posted by: Creativepool Editorial
*

Inspiration

The Big Issue lets people know sellers are still here | #BehindTheIdea

Forever Beta launched a campaign this month to support Big Issue vendors after the difficulties they have faced over the last two years. Created in partnership with Ocean Outdoor, the “I’m here” campaign draws attention to Big...

Posted by: Creativepool Editorial
*

Leaders

4 misconceptions about ad fraud costing you money in 2022

Virtually every advertiser and marketer working with online campaigns is affected by ad fraud, in one form or another. And yet, most advertisers will think that ad fraud does not affect them at all. There are a number of dangerous misconceptions...

Posted by: Creativepool Editorial
*

Leaders

What role will the tech sector play in the economic recovery?

It's been over a year since the first lockdown came into place. People are eager to leave their homes to socialise again, shop and find new experiences - which doesn't necessarily mean we should do it before it's common sense to do so, but it does...

Posted by: Creativepool Editorial
*

Industry

Celebrating innovation with Huckletree and Otherway - #BehindTheIdea

It is universally acknowledged that creativity thrives in constraints. The past year has been a great measure for that, showing the best and most innovative business leaders shining in a fierce game of 'Adapt or Die.' To celebrate all these...

Posted by: Creativepool Editorial
*

Industry

Unpausing life with O2 and the excitement of technology - #BehindTheIdea

The pandemic crisis has brought most of the world to a halt, at least when it comes to planning and the most social activities. Arguably, we have stopped doing the simplest of things too - like buying a new piece of technology or enjoying the thought...

Posted by: Creativepool Editorial
*

Leaders

Getting around the danger of click bots in digital marketing data

With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...

Posted by: Creativepool Editorial
*

Industry

Black is... Talent, Passion and Creative Energy - #BehindTheIdea

Handling the crew for one film is already no mean feat - but handling six? Come on. And yet, the teams at Karmarama and Accenture did it. For Black History Month back in October, the agency network teamed up with black filmmakers, animators and crew...

Posted by: Creativepool Editorial
*

Industry

Behind the Idea: The powerful anti-exploitation campaign by Affixxius

Hard-hitting. Impactful. Crude in its sheer honesty. There are a lot of words that we could use to describe the beautiful campaign by Affixxius for the Leicestershire Police - but none of those would do it justice as much as spending just two minutes...

Posted by: Creativepool Editorial
*

Inspiration

Best Art Directors of 2020

10 of the most talented art directors to look out for in 2021. Being in charge of how things are supposed to look is no mean feat. Imagine having to come up with the full aesthetics of a project in tandem with a copywriter, under heavily strict...

Posted by: Antonino Lupo
*

Industry

Creativepool Annual 2020 Shortlist Announced

The shortlist for this year’s Creativepool Annual has been announced, featuring a diverse pool of talented individuals, creative companies and brands who strived for excellence in 2019. Agencies on this year’s list include AKQA, Iris,...

Posted by: Creativepool Editorial
*

Inspiration

The Unstoppable Creative Drive of Sheryl Ellis

Sometimes ambition can only take you so far. It is with passion that you truly shine. Freelance design consultant and director Sheryl Ellis has plenty of passion to spare. Having worked with brands in the likes of MTV and HMV, her stories resonate...

Posted by: Creativepool Editorial
*

Leaders

Exhibiting: Bucking the Digital Trend

Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...

Posted by: Benjamin Hiorns
*

Inspiration

Open your ears – How brands can make sure they’re heard in 2020

It’s that time of year again when we start to cast off the shackles of what has been a rather turbulent year and look ahead at the beacon of hope that is the new year. In the first of our annual trend pieces for 2019, Michele Arnese, Global CEO...

Posted by: Creativepool Editorial
*

Leaders

Top hires this week

Publicis Group unveils leadership team Publicis Groupe has appointed Jo Coombs as chief operating officer (COO), reuniting her with the company’s chief executive Annette King, who she worked with at Ogilvy UK. The new leadership team also...

Posted by: Creativepool Editorial
*

Leaders

Top Hires of the Week

Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...

Posted by: Creativepool Editorial

Back to Magazine

ad: Annual 2024 Now Open For Entries!